Senior Digital Marketing Analyst at Pearson (Salt Lake City, UT)

| Salt Lake City, UT
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Job brief

We are looking for a Digital Marketing Analyst who'll research and identify ways to build our brand and acquire new customers.

Digital Marketing Analyst responsibilities include researching consumer behavior, developing email segmentation lists, creating analytics dashboards, and exploring market trends and opportunities. To be successful in this role, you should have experience with tracking campaigns across a multitude of marketing channels and be comfortable with processing and analyzing marketing data.

Responsibilities

  • Analyze sales funnels and customer intent
  • Create segmented customer lists for marketing campaigns
  • Measure ROI of multiple marketing channel campaigns
  • Track email campaign metrics (delivery, open, click-through rates)
  • Conduct competitive research and analyze benchmarking data
  • Recommend website and campaign optimizations
  • Work closely with marketing teams to identify opportunities for new customer acquisition
  • Perform campaign analysis; using results to determine ROI, make improvements and establish best practices for future campaigns
  • Report on all other marketing KPIs such as leads, conversion rates, and e-commerce metrics.

Requirements

  • Bachelor's degree in a relevant quantitative field such as business/data analytics, statistics, mathematics. Alternative, Bachelor's degree in Business Administration with an emphasis in quantitative discipline or Marketing.
  • 4+ years of work experience as a Marketing Analyst or similar role
  • Minimum 4+ years' experience using SQL (preferably in an Oracle environment) in a database management tool. Experience with querying relational database systems required.
  • Expertise in Google Analytics
  • Experience in Google BigQuery
  • Experience in Marketing Cloud (or similar email platform) for creating/ adding list segmentation, tracking, and reporting on email marketing performance.
  • In-depth understanding of SEM campaign strategies and SEO practices
  • Minimum 4+ years' experience with data mining in a data analyst role creating reports, metrics development, database querying, preferably within a marketing or e-commerce setting.
  • Ability to synthesize and summarize complex analytical issues, highlighting implications for the business.
  • Storytelling with data via dashboards and data visualizations in Tableau and/or Google Data Studio.
  • Advanced knowledge of MS Excel
  • Excellent written and oral communication skills

Preferred:

  • Masters degree in a relevant quantitative field such as business/data analytics, statistics, mathematics.
  • Working knowledge of advanced functions, graphing, and macro programming in Excel. Experience with other data aggregation tools such as Alteryx.
  • Knowledge of Salesforce's SalesCloud and Pardot platforms.

Job: MARKETING

Organization: Assessment & Qualifications

Schedule: FULL_TIME

Req ID: 4490
More Information on Pearson
Pearson operates in the Edtech industry. The company is located in Chandler, AZ, Iowa City, IA, Minneapolis, MN, Tupelo, MS, Concord, NH, Hoboken, NJ, Albuquerque, NM and San Antonio, TX. Pearson was founded in 1871. It has 29811 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 1354 open jobs at Pearson, click here.
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