The mission of the Mobilization Team at the Democratic National Committee (DNC) is to bring ordinary people into the heart of the DNC and provide Americans with encouragement, power, and tools to mobilize in their communities. 

The majority of DNC fundraising comes through grassroots channels, and because of the strength of that program, we’re able to organize in every state and territory across the country, through the state parties and from the grassroots. Our job over the next few years is to leverage that support to win down-ballot races and fight for the Democratic agenda every step of the way. 

We are a team of passionate, cross-discipline experts committed to empowering grassroots supporters to support the party through creative, relentlessly optimized experiences online and offline. Come join us. 

Position Summary: 

The Mobilization Team is looking for a Senior Digital Advertising Strategist to play a key role in supporting our digital advertising program and larger grassroots fundraising and supporter engagement strategy. This person will work closely with the Advertising team to help leverage paid media to maximize donor acquisition, fundraising, and brand lift at the DNC.

What You’ll Do:

• Develop digital advertising strategies to meet online fundraising and mobilization goals
• Create strategic paid media plans; use data to articulate digital ad spend decisions and overall strategy
• Write digital ad copy and work with the design and video teams to produce compelling creative
• Traffic digital advertising campaigns and analyze ad campaign data in real-time to optimize live ads
• Compile reports on immediate and long-term results of digital ad campaigns
• Provide campaign reporting and analysis to internal stakeholders and manage vendor relationships
• Work together with internal teams to anticipate advertising needs ahead of key moments; work with multiple departments at the DNC to get content approval
• Train and provide feedback on junior staff’s work, growing their skill sets around writing, coding, and strategy
• Collaborate with teams across the DNC to ensure all content is consistent with DNC messaging priorities
• Perform other duties as needed

About You:

• You have experience running digital ad campaigns using platforms like Facebook Ads Manager and Google Ads
• You have experience working for an electoral campaign, advocacy organization, or non-profit organization
• You are adept with Excel/Google Sheets, CRMs and fundraising platforms such as ActBlue, Action Network, ActionKit, or NGP
• You have a strong attention to detail and data-driven analytical thinking
• You have excellent writing, editing, and proofreading skills; you should have an eagle-eye for typos and errors
• You have a proven ability to work both individually and in teams in a fast-paced environment, meet deadlines and juggle multiple projects at once.
• You have a deep understanding of the digital advertising landscape and curiosity about emerging digital trends
• Able to work extended hours when needed/for rapid response moments
• You must be in D.C. or be willing to relocate to the Washington, D.C. area

Salary: 

The starting salary for the Senior Digital Advertising Strategist position is $60,000, on an annualized basis, commensurate with experience and qualifications. This position is not eligible for overtime wages.

Benefits:

The DNC offers a generous benefit package, including:

- More than 30 days of paid time off, including Federal holidays, vacation, and personal days;

- Health and dental insurance for employee and dependents;

- 90% paid by the DNC, 10% paid by employee;

- Supplementary vision plans available to employees for purchase;

- Up to a 4% employer match DNC 401(k) plan;

- Employee Assistance Program (EAP) available to DNC employees and their dependents at no cost to staff;

- Pre-tax Flexible spending account benefits available to employee and dependents.

Physical Requirements:

The DNC is committed to supporting employees of varying abilities and to providing reasonable accommodations to enable individuals with disabilities to succeed at the DNC. The requirements of this role, related to its physical demands, described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. 

All DNC employees must be able to operate a computer and use a cell phone. For roles at the DNC that include frequent business travel expectations, we can discuss reasonable alternatives to travel in some instances. Most roles also require communicating with key external stakeholders of the organization in person, via the telephone, or via email. We welcome applicants with questions about accommodations to request to speak with our Human Resources Department. When an applicant with a disability requires an accommodation to have an equal opportunity to compete for this position, they may request it in writing by emailing our Human Resources Department.

Essential functions of the role include:

- Working from a computer for long periods of time; and,

- While performing the duties of this job, the employee may also frequently be required to communicate using the telephone, email, and in person with stakeholders.

The DNC requires all employees to be "up to date" on COVID-19 vaccination status as prescribed by the CDC as a condition of employment, unless otherwise prohibited by applicable law. If you seek a reasonable accommodation in relation to the DNC’s COVID-19 policy, you should speak to the HR team prior to reporting to an office location.

The Democratic National Committee (DNC), is committed to diversity among its staff, and recognizes that its continued success requires the highest commitment to obtaining and retaining a diverse staff that provides the best quality services to supporters and constituents. The DNC is an equal opportunity employer and it is our policy to recruit, hire, train, promote and administer any and all personnel actions without regard to sex, race, age, color, creed, national origin, religion, economic status, sexual orientation, veteran status, gender identity or expression, ethnic identity or disability, or any other legally protected basis. The DNC is committed to providing reasonable accommodations to individuals with disabilities in the hiring process and on the job, as required by applicable law. The DNC will not tolerate any unlawful discrimination and any such conduct is strictly prohibited.