BlackLine
BlackLine automates and controls financial close processes for midsize and large organizations.
Remote
Remote

Senior Demand Generation Marketing Specialist at BlackLine (Remote)

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Roles and Responsibility (list in order of importance)

  • Collaborate with Marketing team members in support of overall corporate campaign strategy to meet demand generation targets and objectives.
  • Execute and manage global webinars in support of corporate marketing objectives - identifying the audience, tactics, content, themes, and deadlines needed to execute planned webinars to meet campaign objectives.
  • Oversee creation of all campaign components, including working with and providing creative input to Design and Marketing Channel Managers on components within their channel.
  • Ensure timely and coordinated execution of all campaign components.
  • Track and compile results of both the overall campaign and individual components within the campaign.
  • Serve as subject matter expert for Email Marketing - managing email builds, designing and testing to optimize Email response rates.
  • Support MidMarket and Enterprise programs through demand generation campaigns, budget, and campaign management as required.
  • Support APAC and EMEA regions through demand generation campaigns, budget, and campaign management as required.
  • Support Focused Product initiatives through demand generation campaigns, budget and campaign management as required.

Required Qualifications

  • Bachelor’s Degree in Business, Marketing or related field with 2+ years marketing experience, preferably B2B with a technology or software company
  • Experience managing webinar programs and/or online events, from inception to post-production promotion
  • Experience with ON24 or similar webinar platform
  • Must be a highly motivated team contributor with the ability to collaborate with others.
  • Experience in collaborating with and managing marketing agencies and vendors
  • Excellent verbal, written, and inter-personal communication skills required
  • Must have proven ability to successfully manage and execute multiple projects, priorities, and engagements simultaneously

Years of Experience in Related Field: 2+ years’ experience required

Technical/Specialized Knowledge, Skills, and Abilities: See required qualifications

Preferred Qualifications

  • Experience managing marketing campaigns using project management applications like Wrike, Basecamp, etc
  • Experience with Salesforce or similar CRM platform
  • Experience with Tableau or similar BI tool

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • ASP.NETFrameworks
    • HadoopFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • NiFiFrameworks
    • HiveFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • DriftCRM
    • LinkedIn SalesNavigatorCRM
    • SalesforceCRM
    • Salesforce CPQCRM
    • WrikeCRM
    • GainsightCRM
    • MarketoLead Gen
    • LushaLead Gen
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What are BlackLine Perks + Benefits

BlackLine Benefits Overview

Healthy employees are happier and more engaged. At BlackLine, medical, dental, and vision coverage is taken care of by the company, along with unlimited paid time off and other perks to help you take care of your mental and physical health and wellness.

Your financial wellness matters too. we offer a 401(k) plan with matching, competitive compensation, and an employee stock purchase plan to ensure you keep current with your value in the marketplace and plan for your future. We also offer extensive career and personal development with a wide range of learning opportunities.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
At BlackLine, we feel that paying 100% of our employees’ health benefits is 100% the right thing to do. Medical, dental, and vision are taken care of by the company.
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
BlackLine has been offering company wide virtual fitness classes such as, Aerobics and Yoga!
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
BlackLine provides employees with a 401(k) matching plan.
Company Equity
Employee Stock Purchase Plan
BlackLine offers and Employee Stock Purchase Plan with the ability to buy stock at a discounted price.
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
BlackLine hosts company outings several times per year.
Game Room
Our game room includes Ping Pong, Pool Table and Video Games.
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
We offer employees free on-site garage parking.
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Promote from within
Time allotted for learning
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

We’re better together and know that amazing individuals make amazing teams. We also know that we bond through socializing and shared experiences. That’s how teams gel and support each other.

So, we like to play games together: table tennis, poker, and video games. We encourage company sports leagues and fitness groups. We relax with happy hours and team get-togethers, and we never let a holiday season go by without a celebration.

An Insider's view of BlackLine

What unique initiatives do you have that encourage innovation?

At Backline, we are on a Platform Modernization journey and quality is core to this transformation. This is achieved by adopting Shift Left approach to testing and by developing a reliable Automation Framework and Execution Engine that supports automation for Microservices, EventBus, APIs, UI, mobile etc. across different supported environments.

Versha Pradhan

Director, Engineering

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