Atlassian can hire people in any country where we have a legal entity, assuming candidates have eligible working rights and a sufficient timezone overlap with their team. As our offices re-open, Atlassians can choose to work remotely or return to an office, unless it's necessary for the role to be performed in the office. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
JOB DUTIES:
RESPONSIBLE FOR PLANNING THE GROWTH EXPANSION MARKETING STRATEGY FOR JIRA SERVICE MANAGEMENT. WORK COLLABORATIVELY WITH OTHER MARKETING TEAMS, AS WELL AS SALES TEAMS AND OUTSIDE VENDORS TO PLAN, MANAGE AND MEASURE MARKETING PROGRAMS, INCLUDING BUDGET, COST, AND PROGRAM EFFICIENCY MANAGEMENT, REPORTING, ETC. TO PROMOTE PRODUCTS SALES. DRIVE END-TO END TARGETED CAMPAIGNS AND INCREASE DEMAND FOR THE ITSM SUITE OF PRODUCTS. BUILD AND EXECUTE THE B2B DEMAND GENERATION STRATEGY IN CONJUNCTION WITH THE SALES AND PRODUCT MARKETING AND OTHER INTERNAL TEAMS. UTILIZE FUNNEL ANALYTICS, PERFORMANCE DASHBOARDS AND MARKETING TOOLS AND PRINCIPLES TO IMPLEMENT AND MEASURE NEW SYSTEMS, PROCESSES, CUSTOMER ENGAGEMENT AND CAMPAIGNS. MANAGE MICRO AND MACRO SEGMENTATION TO DELIVER TARGETED AND RELEVANT MESSAGING TO IMPROVE ENGAGEMENT AND CONVERSION. COLLABORATE WITH DEMAND GENERATION EXPERTS AND PRODUCT MARKETING TO ENSURE PROPER MESSAGING, TIMING, AND EXECUTION OF ONE-OFF AND ALWAYS-ON MARKETING CAMPAIGNS ACROSS EMAIL, WEB PERSONALIZATION, ADVERTISING, AND CONTENT SYNDICATION. ANALYZE COMPANY'S PRODUCT OFFERINGS AND END-USER EXPERIENCES TO SUCCESSFULLY MARKET AND ENGAGE KEY TARGETS AND PERSONAS. EXPAND COMPANY'S DISTRIBUTION FOOTPRINT BEYOND OWNED CHANNELS SUCH AS BLOGS, EMAILS, AND SOCIAL THROUGH TESTING AND EXPERIMENTATION OF NET NEW PLATFORMS. EMPLOY ACCOUNT-BASED MARKETING STRATEGIES AND INDUSTRY LEADING ACCOUNT MARKETING TECHNOLOGY TO RUN MULTI-CHANNEL CAMPAIGNS TARGETING COMPANY'S LARGEST CUSTOMERS. MEASURE, ANALYZE, AND REPORT CAMPAIGN PERFORMANCE AS WELL AS DELIVER WEEKLY CAMPAIGN PERFORMANCE BRIEFS TO MARKETING AND SALES LEADERSHIP IN A HIGHLY VISIBLE CAPACITY. LEVERAGE MARKETING AUTOMATION TOOLS AND RELATED TECHNOLOGY INTEGRATIONS TO INCREASE DEMAND.
MINIMUM REQUIREMENTS:
MASTER'S DEGREE IN MARKETING, BUSINESS OR A RELATED FIELD OF STUDY PLUS TWO (2) YEARS AS MARKETING PROGRAM OR CAMPAIGN MANAGER RESPONSIBLE FOR ENTERPRISE B2B SOFTWARE, INCLUDING 2 YEARS OF EXPERIENCE IN MARKETING AUTOMATION TOOLS AND CRM TOOLS.
ALTERNATE REQUIREMENTS:
BACHELOR'S DEGREE IN MARKETING, BUSINESS OR A RELATED FIELD OF STUDY PLUS FIVE (5) YEARS OF PROGRESSIVE EXPERIENCE AS MARKETING PROGRAM OR CAMPAIGN MANAGER RESPONSIBLE FOR ENTERPRISE B2B SOFTWARE, INCLUDING 2 YEARS OF EXPERIENCE IN MARKETING AUTOMATION TOOLS AND CRM TOOLS.
More about our benefits
Whether you work in an office or a distributed team, Atlassian is highly collaborative and yes, fun! To support you at work (and play) we offer some fantastic perks: ample time off to relax and recharge, flexible working options, five paid volunteer days a year for your favourite cause, an annual allowance to support your learning & growth, unique ShipIt days, a company paid trip after five years and lots more.
More about Atlassian
Creating software that empowers everyone from small startups to the who's who of tech is why we're here. We build tools like Jira, Confluence, Bitbucket, and Trello to help teams across the world become more nimble, creative, and aligned-collaboration is the heart of every product we dream of at Atlassian. From Amsterdam and Austin, to Sydney and San Francisco, we're looking for people who want to write the future and who believe that we can accomplish so much more together than apart. At Atlassian, we're committed to an environment where everyone has the autonomy and freedom to thrive, as well as the support of like-minded colleagues who are motivated by a common goal to: Unleash the potential of every team .
Additional Information
We believe that the unique contributions of all Atlassians is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
All your information will be kept confidential according to EEO guidelines.
If your experience looks a little different from what we've identified and you think you can rock the role, we'd love to learn more about you.
Learn more about Atlassian's culture, interviewing flow, and hiring process by checking out our Candidate Resource Hub .
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.