Broadly is changing the way local service businesses grow. We help thousands of local service businesses attract, retain, and "wow" their customers with powerful customer experiences. Our mission is to bridge local businesses to their modern consumers by helping them: capture leads, streamline their communications by email and text, collect mobile payments, and gather feedback and reviews. We are passionate about helping these local business owners succeed, and keep them at the center of everything we do.

Is this you?

* You have a penchant for creating and iterating: We work in a hyper-fast environment, always look to optimize, and are not afraid to challenge ourselves. Come make your mark on a growing team.

* You’re a team player: Character, positivity, and collaboration are absolute musts for this role. Our small team is tight, we work together and with every department in the company. Let’s have a good time doing it! 

* You possess a high level of integrity: You do the right thing even when it’s hard. You do what you say you’re going to do and try to find a path to yes rather than reasons to say no.

Responsibilities:

*Responsible for top of funnel and mid-funnel plans and goals across all channels (in collaboration with content team)

*Develop demand generation plan, including budget, goals, and channel KPIs

*Build campaigns, measure results and deliver MQLs to the business

*End-to-end campaign management, from ideation, testing, performance analysis and iteration

*Coordinate, develop a playbook and drive partner marketing opportunities

*Use data to inform our investments

*Partner with marketing colleagues to advise and create new landing page design and content, and measure impact on conversion

*Develop standard demand gen playbooks for each channel

*Develop pre and post event marketing including promotion, management, and performance analysis

*Develop attribution model for Broadly

*Develop and regularly maintain standard reporting for all channels (PPC, organic, impressions, traffic, conversions, CPL, CAC, etc)

*Proactively research campaign issues and formulate actionable solutions

Qualifications:

* Quick learner and adaptable

*Proven track record of MQL and SQL generation

*Strong understanding of key marketing tools: Pardot, Marketo, ad platforms (FB, IG, Google), Google Analytics

*Strong analytical skills to analyze metrics, create reports, and inform strategy

*Great communicator with presentation skills

*Experience in partner marketing is a plus

*Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines

*Must have a high level of creativity and empathy for our customer base

*Occasional travel may be required (when safe)

*Bachelor's degree in business administration, marketing, communications, or a related field

*4-7 years of experience in marketing

The Good Stuff (we’re not afraid of emojis)

Our company was founded in Oakland, but now we are a remote first and distributed team! 🌉

Company covers 100% of employee only medical, dental, and vision insurance + lots of extra options. We got you. 🥰

Flexible time off: take the time-off you need, when you need it! 💆

Ask us about Our Time Off (OTO) here's a hint - its practically every other Friday off! 🍁❄️

Regular wellness and engagement activities. Vita-mixes, Hatch Lights, Purple pillows--prizes galore! 🎉

WFH stipend (because you know, you work from home) 💵

Co-working Stipend (for those of us who want to escape our usual home office life and go into a shared workspace - sometimes working somewhere different helps!) 📖

Wellness stipend that covers mental, emotional, and physical wellbeing (because taking care of your mental health creates mental wealth!) 🧘‍♀️

Professional development stipend. Get your learning on. 📚

An inclusive, tight knit, exciting start-up culture that offers accelerated career & personal growth 📈

Broadly is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to age, ancestry, color, religious creed (including religious dress and grooming practices), denial of family and medical care leave, disability (mental and physical), marital status/registered domestic partner status, medical condition, genetic information, military and veteran status, national origin (including language use restrictions), race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), sex stereotype, gender, gender identity and gender expression /transgender, sexual orientation, or any other protected status in accordance with all applicable federal, state and local laws.

Broadly also prohibits discrimination, harassment, disrespectful or unprofessional conduct based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.