Senior Customer Lifecycle Marketing Manager at Samsara (Remote)

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Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations Cloud, which allows businesses that depend on physical operations to harness IoT (Internet of Things) data to develop actionable business insights and improve their operations. Founded in San Francisco in 2015, we now employ more than 1,800 people globally and have over 1.5 million active devices. Samsara also went public in December 2021 and we’re just getting started. 

Recent awards we’ve won include: 

  • #2 in the Financial Times’ Fastest Growing Companies in Americas list 2021
  • Named as a Best Place to Work in Built In 2022 
  • #19 in the Forbes Cloud 100 2021  
  • IoT Analytics Company of the Year in 2022’s IoT Breakthrough Winners 
  • Forbes Advisor named us the Best Solution for Large Companies - Fleet management software for 2022!

We're driving change in industries that are yet to fully embrace digital transformation. Physical operations make up a massive slice of the global economy but haven’t benefited from innovation and actionable information in the way that other sectors have. The potential for scale and impact is huge.

About the role:

We are seeking a results-driven, creative Customer Lifecycle Marketing Manager to take our customer lifecycle programs and initiatives to the next level in partnership with the Marketing Operations and Customer Outcomes teams.

Samsara is building a customer lifecycle program that leverages the power of customer insights, data, and automation to guide new customers successfully through each stage of their lifecycle - from onboarding to product adoption to advocacy, renewal, expansion, and beyond. We aim to build a Customer Lifecycle program that delivers an automated experience that feels truly human – reliability delivering actionable, customized communication and content at the right time to help our customers get the most out of their Samsara investment. Key to this is a Customer Lifecycle Marketing Manager that acts as a true program owner, rolling up their sleeves to:

  • Deliver customer journeys and content centered in the user’s perspective
  • Drive focused experimentation and continuous improvement rooted in data to drive outsized results against customer retention, product adoption, advocacy, and expansion goals
  • Partner with teams across Samsara to evolve our customer lifecycle program to meet the continuous needs of the business and become a center of excellence for operations and customer experience

This is a highly collaborative role that is part of our wider cross-functional Customer Lifecycle team. This program is mission critical to Samsara’s long-term growth – ensuring customer retention, product adoption, loyalty & advocacy and expansion across our expanding customer base.

In this role, you will: 
  • Run customer lifecycle program with operational excellence: Collaborate and partner with Marketing Operations and Customer Outcomes to build infrastructure, digital lifecycle journeys and communication, processes, and reporting necessary to support near-perfect movement of thousands of customers through their Samsara lifecycle journey; ensuring reliability and tracking of end-to-end customer progress through the funnel from onboarding, product adoption, renewal, advocacy to expansion.
  • Optimize current lifecycle journeys through experimentation and data: Identify opportunities and improve the effectiveness of lifecycle touch points and journeys through key levers including better content, more sophisticated customer audience customization, better delivery methods (multi-channel expansion such as SMS text, etc.) to maximize customer conversion through the funnel.
  • Own end-to-end creation and maintenance of lifecycle content: Own and evolve lifecycle communication content – drafting and designing ‘no fluff’ emails / SMS text, getting stakeholder and customer feedback, and building and iterating in Iterable to improve journey success metrics.
  • Develop lifecycle content roadmap and pioneer new journeys based on company need: Leverage a deep understanding of our end-customers and partner with stakeholders across the business to evaluate, spec, and build new journeys for new geographies (international), new products, and more to meet business needs.
  • Measure campaign and program effectiveness: Partner with Marketing Operations and Analytics to drive a best-in-class reporting practice to drive near-live view of journey funnel performance to inform continuous improvement on lifecycle journeys. 
  • Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role:

  • 5-7+ years of experience in lifecycle marketing, customer marketing, and/or digital customer retention or adoption/nurture programs in a B2B SaaS environment
  • History of successfully launching end-to-end lifecycle programs across multiple channels and experience investing in the right levers to drive outsized results in areas like customer retention, product adoption, customer loyalty & advocacy, and expansion
  • Outstanding project management and organizational skills with an ability to prioritize effectively amidst many moving pieces and complete tasks with high quality and on-deadline; often viewed as an strategic “operator” by peers and management
  • Deploys curiosity at every opportunity to become an expert on the customer – understanding their behaviors, motivations, blockers and goals and weaves this into decision making and execution
  • Excellent copywriting and creative skill sets, with ability to deliver strong ‘no fluff’ content
  • Outstanding business judgement and a deep love for data-based decision making & experimentation
  • Strong written and verbal communication
  • Cross-functional collaborator with strong listening skills rooted in empathy to develop authentic relationships 
  • Track record of building and managing programs with sophisticated planning/roadmapping skillset and a lover of documentation

An ideal candidate also has:

  • Experience using Iterable or another ESP
  • Email coding experience (HTML / CSS) a plus


At Samsara, we welcome everyone regardless of their background, race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, etc. We depend on the unique approaches of our team members to help us solve complex problems. We are committed to increasing diversity across our team and ensuring that Samsara is a place where people from all backgrounds can make an impact.


Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email [email protected] or click here if you require any reasonable accommodations throughout the recruiting process.

US Only: Please note that Samsara’s COVID-19 vaccination policy requires all team members who will be meeting in person for business or working from one of our offices to be fully vaccinated against COVID-19 or submit regular testing. People who cannot be vaccinated for qualifying medical conditions, sincerely held religious beliefs, and other legally protected categories, may request an accommodation.


Our target total compensation market position is in the top 25% of all software and hardware companies. Our full time employees receive an above market-rate salary, an outstanding equity offering, employee-led remote and flexible working, health benefits, personal development, Samsara for Good charity fund, and much, much more. Take a look at our Benefits site to learn more.  

Flexible Working 

At Samsara, we have adopted a flexible way of working, enabling teams and individuals to do their best work, regardless of where they’re based. We value in-person collaboration and know a change of scenery and quiet space to work is welcomed from time to time, but also appreciate that the world of work has changed. Our offices remain open for those who prefer to collaborate or work in-office, but we also encourage fully remote applicants.

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Technology we use

  • Engineering
  • Product
    • C++Languages
    • GolangLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • TypeScriptLanguages
    • AWSLanguages
    • D3JSLibraries
    • ReactLibraries
    • ReduxLibraries
    • SparkFrameworks
    • TensorFlowFrameworks
    • Google CloudFrameworks
    • RedisDatabases
    • SQLiteDatabases
    • Google AnalyticsAnalytics
    • FigmaDesign
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • Google DriveManagement
    • Google DocsManagement

What are Samsara Perks + Benefits

Samsara Benefits Overview

At Samsara, we’re building for the long term. That’s why we’re focused on investing in the well-being of our employees and delivering an exceptional employee experience. We want Samsara to be a great place to work with competitive pay, benefits, and perks to help us attract and retain the most talented people in our industry. We want you to feel proud to be part of Samsara because you work for a company where you are cared for and supported both personally and professionally. When we support each other, we win as a team.

Partners with Nonprofits
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Cross functional training encouraged
Promote from within
Continuing Education stipend
Online course subscriptions available
Customized development tracks

An Insider's view of Samsara

What’s the vibe like in the office?

When I was an intern, I was pretty involved in the anime club. Once a week after work, we would all pile into a meeting room and watch anime together. At the end of my internship, a giant group of us went out to Japantown to get ramen together as a sort of going away party. After I started full-time, we continue watching weekly shows remotely.


Software Engineer

What projects are you most excited about?

We’re not just selling technology; we’re making a real impact on the world. We’re reducing fuel emissions, helping companies go carbon neutral, and even saving lives by reducing accidents. That’s amazing! It still gets me excited every day that we get to have that level of impact through our customers.


Inside Sales Manager

How has your career grown since starting at the company?

The career growth I’ve experienced over the course of just three years has been incredibly rewarding. I was doing channel marketing—and now I’m closing deals $100,000 and above. It’s pretty unique to work at a place that offers you the opportunities to grow your career so quickly and effectively. There’s plenty of opportunity at Samsara.


Senior Account Executive

What is your vision for the company?

We believe data and technology can help make smarter decisions about how the world runs. The challenges from climate change to running a safe and efficient company requires data that Samsara can help provide. Infrastructure and operations makes up a third of the world’s economy. So we want to give it the same attention that the consumer world has.



What kinds of technical challenges do you and your team face?

For customers to be safer, more efficient, and sustainable, we must digitize the physical world, process huge volumes of data, deliver advanced data-driven insights, and provide a single source of truth through our Connected Operations Cloud. Every day, we work on a wide range of technologies from embedded firmware to big data to AI and more.


VP, Engineering

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