Senior CRM Digital Marketing Professional (Remote) at Humana

| Louisville, KY
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Description

Humana's Primary Care Organization (PCO) is looking for a Senior Digital Marketing Analytics Professional to join the Care Delivery Marketing team working remote. This marketing professional is responsible for leading the development and implementation of digital communications that assist with lead generation, nurturing and patient and agent focused Salesforce Marketing Cloud email strategies.

Responsibilities

As the Senior Digital Marketing Analytics Professional, you will provide digital messaging strategy through reviewing dashboard analytics to identify opportunities and develop actions to improve email and journey marketing campaign performance for scalability and growth in addition to better experiences for our customers. In this role, you will manage multiple projects from concept to completion, drive strategy and execution, and collaborate with cross-functionally with other teams and senior leaders. You will provide trusted counsel on technical approach, content and design strategy and marketing direction, target audience development, and brand positioning for CenterWell and Conviva in order to help grow, retain, and engage their patient base. To be successful you will need to be customer-centric and innovative with a passion for all things digital, and act as an advocate for personalized experiences across the united digital experience.

Key Role Functions
  • Develop digital Salesforce Marketing Cloud email, SMS and direct mail journey's in Journey Builder for prospective patients within different stages of the conversion funnel to support the brand and marketing plan as well as patient acquisition growth targets
  • Identify e-mail communication opportunities by collaborating with key internal stakeholders and conduct A/B testing for further optimization
  • Work with internal and external agencies to develop e-marketing content and material
  • Create process designs and workflows
  • Lead Salesforce Marketing Cloud journey and campaign development from technical concept through final design and execution including establishing A/B testing methodologies
  • Collaborate with PCO IT and vendor partners to write business requirements and user stories
  • Act as a liaison between brand team and internal stakeholders to collaboratively delivery digital messaging in initiatives that are aligned with goals and business objectives
  • Create compelling and segmented audience experiences by translating customer personas to drive marketing objectives
  • Ensure all digital marketing is on-brand, consistent in voice and tonality
  • Analyze data seek out additional funnel messaging opportunities in order to deliver the most business value
  • Assist with creation of leadership-level presentations and reports in order to give visibility to recent accomplishments and showcase results
  • Stay abreast with the latest Salesforce technology enhancements, changes, community updates and digital competitive communications


Required Qualifications
  • 3+ years CRM e-mail marketing experience
  • Salesforce Marketing Cloud experience
  • Minimum 1 year of experience gathering and documenting requirements
  • Experience building, deploying, and testing responsive CRM email, push notifications marketing campaigns
  • Proven track record of utilizing data analytics to identify performance trends and define business opportunities
  • Demonstrate a thorough understanding of business, marketing strategy, digital marketing, and content marketing
  • Intellectual curiosity and willingness to both teach others and learn
  • Strong, demonstrated skills leading and/or influencing cross-functional teams
  • Strong, demonstrated project management skills


Preferred Qualifications
  • Bachelor's degree or higher
  • Healthcare background a plus
  • Experience managing list segmentation, cleansing and QA
  • Salesforce Email Marketing Specialist certification


Additional Requirements

Covid-19 Vaccine/Testing Requirement

For this job, associates are required to be fully COVID vaccinated or undergo weekly COVID testing and wear a face covering while at work. The weekly testing will need to be done through an approved Humana vendor, and unvaccinated associates should follow all social distancing and masking protocols if they are required to come into a Humana facility or work outside of their home. We are ahealthcarecompany committed to putting health and safety first for our members, patients, associates, and the communities we serve.

If progressed to offer, you will be required to:
  • Provide proof of full vaccination OR
  • Commit to weekly testing, following all CDC protocols, OR
  • Provide documentation for a medical or religious exemption consideration


This policy will not supersede state or local laws. Requests for these exemptions should be submitted at least 2 weeks prior to your scheduled first day of work.

Work at Home/Remote Requirements
  • Must ensure designated work area is free from distractions during work hours and virtual meetings
  • Must provide a high-speed DSL or cable modem for a workspace (Satellite and Hotspots are prohibited). A minimum standard speed of 10×1 (10mbs download x 1mbs upload) for optimal performance of is required


Scheduled Weekly Hours

40
More Information on Humana
Humana operates in the Healthtech industry. The company is located in Louisville, KY and Chicago, IL. Humana was founded in 1961. It has 40741 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 121 open jobs at Humana, click here.
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