Senior Content Marketing Specialist (Baltimore, MD)

| Baltimore, MD
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Overview

BigBear.ai is seeking a rockstar Content Marketing Specialist to join our growing marketing team. As the content marketing specialist, you'll be responsible for developing and creating demand generation content such as white papers, reports, eBooks, email (nurture / drip), video, email, ads, images, infographics etc., that is educational, engaging, and highly converting.

Reporting to the Senior Director of Demand Generation, the ideal candidate will be passionate about technology and have exceptional skills in writing, editing, project management and amplifying stories through a compelling end-user digital and traditional experience. You will be both creative and analytical, testing new ideas, and reaching, engaging, and learning from our audience to help connect content strategy to business results. You'll help develop our content strategy, processes and manage the overall content calendars.

This is an ideal opportunity to be part of one of the fastest growing AI/ML companies in the industry. At BigBear.ai, we're in this business together. We own it, we make it thrive, and we enjoy the challenges of our work. We know that our employees play the largest role in our continual success. That is why we foster an environment of growth and development, with an emphasis on opportunity, recognition, and work-life balance. We give the same high level of commitment to our employees that we give to our clients. If BigBear.ai sounds like the place where you want to be, we'd enjoy speaking with you.

This is a remote work opportunity for candidates in the continental USA.

What you will do

  • Own the ideation, writing, delivery and metrics of digital and physical marketing assets used for lead generation
  • Collaborates with internal stakeholders and subject matter experts in writing, editing/proofing relevant, engaging, value-added demand generation and awareness content
  • Plan and produce content based on understanding target audiences, buyer journeys, and persona for various content formats
  • Develop compelling marketing content to directly support both the identity and sales of the BigBear.AI's product portfolio - SEO optimized blogs, emails, landing pages, ads, video content, social media and more!
  • Actively work with sales and other internal teams to remain informed of the current customer pulse, influencing content objectives and themes
  • Assist with organizational requirements essential to maintaining an aggressive marketing plan; including balancing and prioritizing short-term and long-term marketing initiatives and workflows
  • Collaborate with graphic designers and external agencies to guide the production of graphical and multi-media assets like infographics, eBooks, videos, etc.
  • Work with brand and communications teams to ensure each piece of content aligns with the BigBear.ai brand, message and tone
  • Achieve engagement goals for content used in lead generation and prospect nurture, based on metrics such as email open rates, click-through rates, web traffic, and conversions
  • Conduct market research on technical and industry topics to incorporate third-party validation and data points into content
  • Perform regular content audits to ensure continued relevancy and identify new opportunities for improvement
  • Repurpose existing assets to increase the content's value to the business


What you need to have

  • 8+ years of experience in content marketing and content development for the B2B technology industry, Saas experience a plus.
  • A robust understanding of SEO, PPC, and lead generation campaigns
  • Outstanding writing skills in a variety of styles: promotional, educational, editorial, business communications, etc.
  • Excellent project management skills
  • Understanding of buyer and user personas, as well as the buyer journey, for complex technology purchases
  • Ability to collaborate effectively with peers in design, communications, branding, etc.
  • Self-starter who takes initiative and brings new ideas to the table to develop engaging and impactful content
  • Experience creating and implementing content processes (think start-up environment)
  • Excellent work ethic and time management skills
  • Strong attention to detail and editorial governance policies


What we'd like you to have

  • Experience with a wide range of marketing automation, content, and design tools, such as Hubspot, WordPress, Adobe Creative Suite, etc.
  • Experience with customer engagement metrics from Google Analytics, email, social media, and other sources


About BigBear.ai

A leader in decision dominance for more than 20 years, BigBear.ai operationalizes artificial intelligence and machine learning at scale through its end-to-end data analytics platform. The Company uses its proprietary AI/ML technology to support its customers' decision-making processes and deliver practical solutions that work in complex, realistic and imperfect data environments. BigBear.ai's composable AI-powered platform solutions work together as often as they stand alone: Observe (data ingestion and conflation), Orient (composable machine learning at scale), and Dominate (visual anticipatory intelligence and optimization).

BigBear.ai's customers, which include the U.S. Intelligence Community, Department of Defense, the U.S. Federal Government, as well as customers in the commercial sector, rely on BigBear.ai's high value software products and technology to analyze information, identify and manage risk, and support mission critical decision making. Headquartered in Columbia, Maryland, BigBear.ai has additional locations in Virginia, Massachusetts, Michigan, and California.

BigBear.ai will request COVID-19 vaccination status information as part of the onboarding process.

What you will do

  • Own the ideation, writing, delivery and metrics of digital and physical marketing assets used for lead generation
  • Collaborates with internal stakeholders and subject matter experts in writing, editing/proofing relevant, engaging, value-added demand generation and awareness content
  • Plan and produce content based on understanding target audiences, buyer journeys, and persona for various content formats
  • Develop compelling marketing content to directly support both the identity and sales of the BigBear.AI's product portfolio - SEO optimized blogs, emails, landing pages, ads, video content, social media and more!
  • Actively work with sales and other internal teams to remain informed of the current customer pulse, influencing content objectives and themes
  • Assist with organizational requirements essential to maintaining an aggressive marketing plan; including balancing and prioritizing short-term and long-term marketing initiatives and workflows
  • Collaborate with graphic designers and external agencies to guide the production of graphical and multi-media assets like infographics, eBooks, videos, etc.
  • Work with brand and communications teams to ensure each piece of content aligns with the BigBear.ai brand, message and tone
  • Achieve engagement goals for content used in lead generation and prospect nurture, based on metrics such as email open rates, click-through rates, web traffic, and conversions
  • Conduct market research on technical and industry topics to incorporate third-party validation and data points into content
  • Perform regular content audits to ensure continued relevancy and identify new opportunities for improvement
  • Repurpose existing assets to increase the content's value to the business


What you need to have

  • 8+ years of experience in content marketing and content development for the B2B technology industry, Saas experience a plus.
  • A robust understanding of SEO, PPC, and lead generation campaigns
  • Outstanding writing skills in a variety of styles: promotional, educational, editorial, business communications, etc.
  • Excellent project management skills
  • Understanding of buyer and user personas, as well as the buyer journey, for complex technology purchases
  • Ability to collaborate effectively with peers in design, communications, branding, etc.
  • Self-starter who takes initiative and brings new ideas to the table to develop engaging and impactful content
  • Experience creating and implementing content processes (think start-up environment)
  • Excellent work ethic and time management skills
  • Strong attention to detail and editorial governance policies
More Information on BigBear.ai
BigBear.ai operates in the Information Technology industry. The company is located in Columbia, MD. BigBear.ai was founded in 2020. It has 111 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 71 open jobs at BigBear.ai, click here.
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