Senior Content Marketing Manager (Workplace Culture Network) at EVERFI (Remote)

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EVERFI is an international technology company driving social impact through education to address the most challenging issues affecting society ranging from financial wellness to mental health to workplace conduct and other critical topics. Founded in 2008, EVERFI’s Impact-as-a-Service TM solution and digital educational content have reached more than 41 million learners globally. In 2020, the company was recognized as one of the World’s Most Innovative Companies by Fast Company and was featured on Fortune Magazine’s Impact 20 List. The company was also named to the 2021 GSV EdTech 150, a list of the most transformative growth companies in digital learning. Some of America’s leading CEOs and venture capital firms are EVERFI investors including Amazon founder and CEO Jeff Bezos, Google Chairman Eric Schmidt, Twitter founder Evan Williams, as well as Advance, Rethink Education, Rethink Impact, The Rise Fund, and TPG Growth. To learn more about EVERFI and how you can #answerthecall please visit everfi.com or follow us on Facebook, Instagram, LinkedIn, or Twitter @EVERFI.


The Senior Manager, Content Marketing will lead the overall content strategy for one of EVERFI’s main business segments to directly impact revenue. The Senior Manager will develop an ongoing content calendar in partnership with Demand Generation and internal subject matter experts that will be used for brand awareness, lead generation, and customer engagement. They will design winning pillar content and strategize repackaging tactics to create shareable pieces that Demand Generation and Customer Engagement marketers can leverage in campaigns. They will collaborate with marketing and revenue leaders, internal subject matter experts, and product marketing to deliver on quarterly and annual revenue targets, outstanding product launches, and compelling thought leadership.


Responsibilities


  • Lead the content marketing strategy for one or more business lines in accordance with company goals in order to drive demand and revenue
  • Conceptualize and create strategic pillar content to be used for lead generation in support of key messaging points and value propositions
  • Define content KPIs in partnership with Demand Generation, Customer Engagement and report results to marketing leadership
  • Champion customer pain points and industry trends to aid New Business and Customer Engagement marketers in achieving marketing sourced revenue targets
  • Produce high-quality content, including but not limited to white papers, blogs, webinars, eBooks, research reports in support of new business or customer engagement initiatives and revenue goals
  • Repackage and edit pillar content into channel appropriate pieces to drive inbound traffic, power outbound campaigns, and support revenue outreach in partnership with Demand Generation and Customer Engagement marketers
  • Partner with web development team to develop and maintain an effective onsite content library aligned to SEO best practices that increases organic traffic
  • Prepare metrics, monitor, and report success of campaigns and marketing strategies to internal stakeholders and push forward data driven decisions at a rigorous pace
  • Recommend new and innovative marketing tactics, partnerships, and technologies to exceed goals of the business segment
  • Partner with creative team to implement design best practices to create captivating content for both online and offline use
  • Research, onboard, and oversee external support to write, design, and power an ongoing content calendar
  • Develop ongoing maintenance and archival of existing content to optimize traffic and ensure brand, messaging consistency
  • Maintain and systematize consistent EVERFI brand standards and tone of voice across content pieces and channels
  • Design and build strategic assets to support programs, including but not limited to landing pages, emails, and graphics
  • Other job-related duties as assigned

Skills, Experience and Qualifications

  • 5+ years of digital marketing or content marketing experience
  • Expert in content development and distribution strategies to drive leads and conversions
  • Demonstrated analytical skills with a focus on utilizing campaign performance reports to inform future marketing strategy  
  • Advanced knowledge and understanding of various marketing channels
  • Exceptional time management and collaboration skills
  • Working knowledge of Customer Relationship Management (CRM) and Marketing Automation software; Marketo and Salesforce preferred
  • Strong knowledge of content management system; WordPress preferred
  • Strong probing and reasoning skills to make relevant recommendations 
  • Exceptional written and verbal communication skills
  • Demonstrated project management experience
  • Demand generation experience in a SaaS environment preferred
  • Sales enablement experience is a plus
  • Ability to travel up to 10% of the time

#LI-remote


Work-life, culture, & perks:

  • Competitive base salary and bonus potential
  • 401k program with company match
  • Comprehensive health care and parental leave benefits
  • PTO and generous holiday schedule
  • Casual work environment
  • Opportunity to work with talented people who have fun in the workplace

Company Values:

We’re looking for future team members who are energized and inspired by our values, as well as people who bring new backgrounds, perspectives, and experiences. At EVERFI, our eight core values are an active part of everything we do:

  • Relationships First
  • Demand Excellence
  • Embrace Diversity of Thought & Drive Change
  • Act Like an Owner
  • Always Show Up
  • Share the Credit
  • Require Honesty & Positivity
  • Always Ask: “Did I Matter Today?”

EVERFI appreciates your interest in our company as a place of employment. It is EVERFI policy to provide equal opportunity for employment to all qualified employees and applicants, regardless of race, religion, religious affiliation, ancestry, citizenship status, marital status, familial status, sexual orientation, gender identity, color, creed, national origin, sex, age, disability, or veteran status or any other characteristic protected by local, state or federal law. This policy applies to all areas of employment including recruitment, placement, training, transfer, promotion, termination, pay, and other forms of compensation and benefits. EVERFI will provide reasonable accommodations to qualified individuals with disabilities.


More Information on EVERFI
EVERFI operates in the Edtech industry. The company is located in Boston, MA, Washington, DC, Chicago, IL and Walnut Creek, CA. EVERFI was founded in 2008. It has 520 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all jobs at EVERFI, click here.
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