Senior Content Marketing Manager (Commercial) at Wheel

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Wheel is the health tech company powering the next generation of healthcare. The entire healthcare industry is racing to serve patients online, but outdated business models, technologies, and mindsets are continuing to get in the way. We pioneered a new way for companies to build and scale virtual care. 

Instead of starting from scratch, companies can leverage Wheel’s virtual care platform and nationwide clinician network to develop a virtual care service — bypassing the 15 months and $15 million it can take to build from the ground up. Today, Wheel powers the most innovative companies in healthcare today, including digital health companies, clinical lab networks, retailers, traditional healthcare providers, and tech companies.

We’re a team of experts and innovators working together to solve some of healthcare’s most challenging problems in order to put great care within everyone’s reach. We’ve raised $216 million in funding and backed by top investors including Lightspeed Venture Partners, Tiger Global, Coatue, CRV, Tusk Ventures, Salesforce Ventures, and Silverton Partners. 

In the last year we’re proud to have been named:

  • Forbes Next Billion Dollar Startups 
  • Built In’s Best Remote-First Places to Work
  • CB Insights Digital Health 150 
  • Business Insider 30 Leaders under 40 Changing Healthcare 

We’re looking for people to join our team who share a passion for making a positive difference in healthcare and feel connected to our core values. 

Position Summary
We’re seeking an exceptional B2B marketer interested in the intersection of health and technology who wants to grow their career at a high-growth company dedicated to changing the way healthcare works. 
 
Responsibilities
  • Manage strategy for and execution of B2B content across the customer lifecycle including static and interactive ebooks, whitepapers/reports, web copy, infographics, case studies, videos, webinars, blog posts, newsletters, ABM assets, and more
  • Develop commercial messaging for new and existing products and verticals in partnership with Product and Product Marketing 
  • Track content performance and conduct message tests in partnership with Growth team to make data-driven decisions for content optimization and inform future production
  • Partner with Commercial and Product Marketing teams for outbound communication and content strategies, conversion and retention strategies, and developing and publishing customer success stories
  • Plan and manage content calendar to support commercial + growth goals, including creative testing of new content themes, formats, and distribution channels
  • Manage the commercial content team, facilitating their day-to-day productivity and professional development
  • Collaborate with both internal and external content producers, including enforcing brand editorial standards and guidelines
 
Qualifications
  • 7+ years experience in content marketing with significant experience in B2B content strategy & asset development - portfolio required
  • Customer journey obsessed - experience managing creation and promotion of content across all stages of a customer’s journey to drive business outcomes
  • Proven quality and performance - your portfolio should reflect your success developing lead-generating content that people value, including, but not limited to: ABM content, long-form content, landing pages, sales sheets, sales decks, emails, video scripts, interactive content, etc.
  • Persuasive story teller - be skilled at conceptualizing and outlining unique, compelling narratives that can convince someone to buy or learn more
  • Excellent writer & editor - be eager to roll up your sleeves to draft, edit, and proof for quality, clarity, consistency, and eloquence
  • Creative & innovative - be quick to identify and explore creative solutions to new challenges; be resourceful and able to recruit and cultivate ideas from internal SMEs and customers
  • Proactive problem solver - be able to thrive in uncharted territory, be flexible and open to changing priorities, and be resourceful and collaborative
Equal Employment Opportunity Statement
At Wheel, we know we will go further together by celebrating diversity and that starts by honoring each of our unique lived experiences. We look for a diverse pool of applicants including those from historically marginalized groups: women, people with disabilities, people of color, formerly incarcerated people, people who are lesbian, gay, bisexual, transgender, and/or gender nonconforming, first and second generation immigrants, veterans and people from different socioeconomic backgrounds. We are committed to ensuring a safe work environment where employees are not discriminated against based on age, race, ancestry, religion, sex, gender identity, sexual orientation, pregnancy, marital status, physical or mental disability, military or veteran status, national origin, or any other characteristic protected by law. We are proud to be an equal opportunity employer that believes in health, equity, equality, and prosperity for all so we can succeed in changing the way healthcare works.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • RubyLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • HubSpotCRM
    • SalesforceCRM

What are Wheel Perks + Benefits

Wheel Benefits Overview

Wheel's perks and benefits reflect our culture of celebrating our Wheelies and empowering all employees to take care of themselves.

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Wheelie Wellness Wednesdays! Every Wednesday we come together for yoga, meditation, journaling, and other wellness breaks.
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Wheel matches 50% of the first 3% you defer. This vests after 2 years.
Company Equity
All full-time employees receive stock options as part of their competitive offers.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 16 weeks of parental leave for the primary caretaker. Wheel also provides 4 weeks of paid leave for the secondary caretaker.
Flexible Work Schedule
Remote Work Program
Wheel is a remote-hybrid company with headquarters in Austin, TX and employees nationwide.
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
In addition to 10 paid company holidays and quarterly refresh days, Wheelies are encouraged to take advantage of our flexible PTO policy.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Teams have weekly happy hours.
Parking
Pet Friendly
Fitness Subsidies
Wheelies get $500/year to spend on personal growth. This can be for continued education, gym memberships, online courses, yoga, meditation retreats, you name it!
Home Office Stipend for Remote Employees
Wheelies can reimburse up to $500 in work from home setup expenses and receive $37.50 per pay period to cover supplies needed to work from home.
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Wheelies get $500/year to spend on personal growth. This can be for continued education, gym memberships, online courses, yoga, meditation retreats, you name it!
Time allotted for learning
Paid industry certifications

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