Senior Content Creator Specialist-Marketing at Siemens (Detroit, MI)

| Detroit, MI
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Are you a digital-first growth marketer?

Successful and happy customers are the strongest advocates a company can have. Siemens Digital Software is going through an exciting update to its rich portfolio with new Software as a Service (SaaS) solutions. We are investing in technology, expertise, and processes to accelerate this transformation. Customer value and experience are central to the transformation. With your passion to address customer needs, you will be shaping the future of customer adoption programs.

We are looking for an experienced Content creator who always thinks customer-first. Bringing your experience with engagement strategies you will supplement adoption campaigns with assets such as short videos, quick guides, tips & tricks, etc. helping our customers connect with our products and really feel how our solutions can help solve their business needs.

This role is for professionals who have a proven record of excelling at the development of enticing visual, written, and audio content delivered through digital outreach. To be successful in this role you should be passionate about creating compelling assets - visually attractive, concise and straight to the point! You will work with multiple cross-functional teams, so the ability to gather, aggregate and prioritize data will certainly be helpful. You will work closely with the adoption strategist and CX writer to ensure we are capturing all the aspects that are relevant to our customers. An engineering background is a plus as it will help you to understand the processes we are explaining to our audience.

You will be critical to the success of Adoption Pod as the team grows and takes on new responsibilities, giving tons of new opportunities to make an impact. We work hard and value our team members as people with diverse, rich, and fulfilling lives both in and out of the office. Ready to get started?

Key Responsibilities:

  • Work with multiple stakeholders in cross-functional teams to develop a content strategy and capture key messaging that needs to be included in customer adoption assets
  • Translate product features into the language of customer value
  • Together with CX writer deep dive into understanding audience pain points and finding the best form of answer (visual, written, etc.)
  • Bring in innovations to drive the highest levels of engagement, don't be afraid to try and learn
  • Monitor and improve content performance using channel analytics
  • Stay on the cutting edge of trends and new software, and expand your knowledge of the Siemens portfolio.

You are a good fit for this role if:

  • You can put yourself in customer shoes and are steadfast in delivering the most value and best experience to users
  • You excel at communicating complex ideas effectively
  • You are a team player and show strong communication skills and the ability to work flexibly with international and remote team members. Our team lives, works, and plays all around the world
  • You demonstrate passion for continuous improvement through word and action
  • You stay abreast of the latest thought, trends, and techniques in your area of expertise
  • You have 3+ years of experience in content creation
  • Ideally, you have engineering background
  • You have experience with video capture (Camtasia) and editing. You are proficient with tools and applications for content creation
  • You have a customer-centric approach and a love of standing at the intersection of technology and marketing
  • You know how to prioritize and organize your work with the ability to manage multiple projects and tasks simultaneously while working with a sense of urgency
  • You pay attention to detail
  • You demonstrate effective written and spoken English communication skills with all levels of an organization
  • You have a bachelor's degree or equivalent qualification in marketing, engineering or related Content projects samples will be requested.

Employee Benefits:

  • Healthcare benefits (medical, dental, vision)
  • Life insurance covered by Siemens
  • Long-term and short-term disability plans covered by Siemens
  • 401K matching
  • Flexible personal time off, including paid volunteer time off.

Working Conditions/Physical Requirements:

  • Normal office environment or working remotely
  • Minimal travel required (less than 10%).

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

We are looking forward to receiving your online application. Please ensure you complete all areas of the application form to the best of your ability as we will use the data to review your suitability to the role.

At Siemens we are always challenging ourselves to build a better future. We need the most innovative and diverse Digital Minds to develop tomorrow's reality. Find out more about the Digital world of Siemens here:

Where permitted by applicable law, Siemens may require employees to be fully vaccinated against COVID-19 based on job requirements, and in accordance with an accommodation based on legally protected reasons.



Organization: Digital Industries

Company: Siemens Industry Software Inc.

Experience Level: Experienced Professional

Job Type: Full-time

Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

EEO is the Law
Applicants and employees are protected under Federal law from discrimination. To learn more, Click here.

Pay Transparency Non-Discrimination Provision
Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.

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More Information on Siemens
Siemens operates in the Artificial Intelligence industry. The company is located in Flanders, NY, Indianapolis, IN, Grand Prarie, TX, Boulder, CO, Foster City, CA, Norwood, MA, Florham Park, NJ, Iselin, NJ, Blue Bell, PA, Malvern, PA, Mechanicsburg, PA, Reston, VA, Morrisville, NC, Raleigh, NC, Rural Hall, NC, Roebuck, SC, Alpharetta, GA, Atlanta, GA, Peachtree Corners, GA, Orlando, FL, St. Rose, LA, Houston, TX, Worthington, OH and Sacramento, CA. Siemens was founded in 2022. It has 293000 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 382 open jobs at Siemens, click here.
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