Senior Product Marketing Manager (B2C)

| San Francisco, CA | Hybrid
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About Opendoor


Founded in 2014, Opendoor’s mission is to empower everyone with the freedom to move. We believe the traditional real estate process is broken and our goal is simple: build a digital, end-to-end customer experience that makes buying and selling a home simple, certain and fast. We have assembled a dedicated team with diverse backgrounds to support more than 100,000 homes bought and sold with us and the customers who have selected Opendoor as a trusted partner in handling one of their largest financial transactions. But the work is far from over as we continue to grow in new markets. Transforming the real estate industry takes tenacity and dedication. It takes problem solvers and builders. It takes a tight knit community of teammates doing the best work of their lives, pushing one another to transform a complicated process into a simple one. So where do you fit in? Whether you’re passionate about real estate, people, numbers, words, code, or strategy -- we have a place for you. Real estate is broken. Come help us fix it.


About the Team

The Opendoor Marketing team is seeking an experienced Senior Consumer Marketing Manager to lead our marketing strategy focused on the Buyer audience. This role is a hybrid of strategy, brand marketing and product marketing. The ideal candidate is a consumer-centric marketing athlete with a strong Product Marketing background and a proven track record of developing and delivering on creative go-to-market strategies. You’ll work in a fast-paced, self-directed environment to bring the Opendoor experience to life for the consumer. 


The ideal candidate has experience deeply understanding customer needs and responding to them through competitive positioning, go-to-market strategies and campaign tactics that drive demand, conversion and retention. 


This role sits within a team of experienced leaders across product marketing, brand marketing and demand generation. You’ll interface directly with our product and growth teams, and will have a clear, measurable impact on the business, playing a material role in the development of the team as we scale. In turn, we’re looking for dynamic team players who can wear multiple hats, and aren’t afraid to roll up their sleeves.

Role Responsibilities

  • As a Senior Consumer Marketing Manager, you will: 
  • Lead all go-to-market planning activities including insights, concept testing, channel strategy, launch planning and analysis.
  • Defining positioning and messaging for new products, features and audiences. Partnering closely with brand design, UX design and copywriters to ensure end-to-end positioning is consistent across product and marketing.
  • Partner with product and growth leadership to define, develop and test new products and features.
  • Develop, scope and optimize growth initiatives that increase conversion, attach and closing metrics for buyers. 
  • Synthesize insights, business needs and competitive landscape to develop campaigns in partnership with product, design and performance marketing teams.
  • Own strategy for creative development and optimizations across marketing surface areas, such as paid marketing, landing pages, email and sales collateral.
  • Work closely with Ops and training teams to arm them with messaging, product-specific collateral and consumer insights.

Skills Needed

  • Minimum 5 years of product marketing experience
  • Exceptional prioritization and project management skills
  • Excellent communication skills: Written, verbal, and visual
  • Strong analytical skills, experience with setting up A/B tests; knowledge of SQL a plus (but not required)
  • Demonstrated capabilities executing end-to-end quantitative and qualitative customer research and effectively identifying and interpreting key findings
  • Demonstrated ability to work closely with product, PR, design, and customer service teams
  • Self-starter and ability to build programs from scratch
  • Positive attitude, can-do mentality
  • Knack for balancing multiple projects at the same time
  • Self-driven and motivated to work in a fast-paced, dynamic environment

#LI-CV1


More About Us

To learn how we are reinventing the Real Estate industry check out our website, to hear about our culture directly from team members visit The Muse and to discover what we are building for our customers read our blog posts.


We Offer the Following Benefits and Perks

• Full medical, dental, and vision with optional 85% coverage for dependents

• Flexible vacation policy

• Generous parental leave

• Paid time off to volunteer

Please note that these benefits and perks are available only to Full Time team members and do not apply to contract roles.


Opendoor Values Openness

Our team celebrates our diverse backgrounds. We believe that being open about who we are and what we do allows us to be better. Individuals seeking employment at Opendoor are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity or other protected status under all applicable laws, regulations, and ordinances. For California residents: for more information about the categories of personal information that we collect for recruiting purposes, please see our personnel Privacy Policy.


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • PostgreSQLDatabases
    • SketchDesign
    • FigmaDesign
    • AsanaManagement
    • JIRAManagement
    • WordpressCMS

An Insider's view of Opendoor

What's the biggest problem your team is solving?

My team works with our sales and support operators. We manage our multiple telephony platforms, including our call center software. Last year, we replaced our old call center vendor solution with a new custom-built telephony platform. Building the unique features each team has been one of our central challenges for much of the past year.

Maggie

Sr. Software Engineer

How has your career grown since starting at the company?

I started at Opendoor as an intern, responsible for small improvements to our home valuation model’s accuracy. Now, I am one of the leaders on our team - I’m responsible for setting team vision, overseeing systems design for other IC’s, and leading P0 initiatives such as a pricing workflow overhaul that we launched after COVID-19.

Daniel

Software Engineer

How do you empower your team to be more creative?

Analytical problem solving requires creativity too. I always encourage my team to consider all the tradeoffs between different options - what if you need to solve the problem in 1 day? How about 6 months? How about unlimited compute resources? We often come up with more creative and better solutions when we intentionally consider all options.

Sherry

Data Science Manager

What are Opendoor Perks + Benefits

Culture
Volunteer in local community
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Hybrid work model
Employee awards
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
Company equity
Employee stock purchase plan
The program allows qualified employees to purchase company shares at a discounted price.
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Adoption Assistance
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Floating holidays
Bereavement leave benefits
Office Perks
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Relocation assistance
Home-office stipend for remote employees
Professional Development Benefits
Lunch and learns
Promote from within
Mentorship program

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