Every day, millions of Airbnb hosts around the world create comfortable, reliable and unique stays and Experiences for our guests. Hosting on Airbnb offers a unique way to meet our Hosts’ financial goals but the rewards for opening their home or sharing a passion go beyond their bank account. Hosting also offers a unique opportunity to share their culture and connect with people they wouldn’t have met otherwise.

Our Hosting Organization exists to bring a wider array of diverse Hosts into the Airbnb community, support their success, earn their trust, and ensure their safety and security.  As the world emerges from the COVID-19 pandemic, Airbnb aspires to be the most creative company on the planet and lead the travel industry in offering an entirely new form of human-centric, experience-driven travel.  

Airbnb is looking for a Senior Consumer Insights Lead to join the Consumer Insights and Trends function globally.  This person will join a newly minted team that looks to provoke and inspire the organization with strategic and actionable insights.

This position will identify and define market opportunities and obstacles; generate, refine, and evaluate potential marketing actions; monitor market performance; and broadly expand our understanding of what our customers want in the targeted markets. 

Responsibilities:

• Lead consumer research and insights and be a thought partner supporting one of our key departments
• Design, coordinate and execute strategic qualitative and quantitative research projects. Plan and field primary research projects involving a wide range of methodologies, such as focus groups, online tools, immersions, ethnographies, and simulated methodologies
• Identify and implement new and innovative research techniques to address business needs. Oversee supplier relationships, managing scope, budget and deliverables
• Ensure that all outputs are actionable, grounded in consumer knowledge, and guided by a broader understanding of business context and implications
• Be an indispensable partner to brand leadership by providing a strong, objective perspective on the voice of the consumer, and by identifying and prioritizing opportunities related to brand strategy, marketing, Inspire the team to uncover the “so whats” of all deliverable
• Convey findings, through both written reports and presentations, in a concise and compelling way
• Fully leverages all market, competitor and product information to produce objective and actionable insights of market drivers, the competitive environment, promotional and treatment trends with key customer types
• Develops and maintains appropriate level client relationships with current and prospective research vendors
• Analyzes & captures research findings and provides a consolidated executive summary of key learnings to the leadership team
• Partner cohesively with the broader Insights leadership team across business and consumer; avoid silos and seek out ways to add value by synthesizing and collaborating across the teams
• Maintain and enhance our cross-platform consumer trackers
• Prepares and presents research findings to client team via thoughtful, clear and succinct research reports that provide actionable insights
• Maintains and updates research contacts database for research newsletters and mailers

Qualifications:

• 12+ years of relevant research management
• A degree in the field of research, marketing or social sciences. MBA a plus
• Ability to plan, manage and facilitate broad research
• Seasoned and strategic multitasker, with a hands-on approach and outside-the-box mentality
• Deep marketplace experience and understanding of emerging channels
• Analytical mindset and experience developing metrics and KPIs and ad testing
• Be detail oriented without sacrificing a broad strategic perspective 
• Knowledgeable about the latest developments and research innovation (both methodological and analytical) 
• Excellent interpersonal skills with a positive and cooperative attitude that fosters collaboration and teamwork both inside and outside the department
• Ability to read and respond to cultural cues to make the greater enterprise more effective
• Ability to make thoughtful decisions in real time to provide support and solve problems as they arise
• Comfortable in navigating and excelling in challenging environments with no playbook for success, and able to simplify