Senior Business Analyst - Marketing Automation (Houston, TX)

| Houston, TX
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8100 Greenbriar St
Houston, TX 77054

Category: Professional

Job Type: Full-Time

Posted Date: Jan. 19, 2022

At Houston Methodist, the Senior (Sr.) Business Analyst, Digital Automation is a key facilitator within the marketing organization, acting as a bridge between stakeholders to strategically lead and implement large scale projects of advanced complexity and scope to support digital transformation.The primary focus of this senior position is to support the Marketing Organization and digital team as a technical marketing automation expert, guiding business communications and campaign strategies that leverage best-in-class practices enabled by automation software (Adobe Marketo). Reporting to the Digital Marketing Director, the role is responsible for improving consumer and patient communication experiences across service lines and hospital locations while enhancing team operational efficiencies through an assortment of automation efforts, namely email. With a focus on bridging the gap between business and technology to ensure personalization and effective touchpoints, responsibilities encompass both guiding stakeholders on the most effective, strategic use of Marketo software for campaign implementation and consumer influence, and equally informing tactical next steps and action items that move marketing operations into a fully-automated state. In addition to providing technical leadership and guidance, primary tasks will include the hands-on, active implementation of all automated campaigns, ensuring all data triggers, journey elements, and QA testing, as well as performance reporting and ownership of strategic enhancements. The Sr. Business Analyst leads design and discussion of the automation roadmap while also implementing the mapped campaigns and ensuring their effective delivery, troubleshooting and correcting technical difficulties as needed. Eligible candidates should have high technical expertise with automation software, Marketo preferred and feel comfortable leading strategic plans and migrations, while also being in the software to implement. The role will work with third-party agencies, consultants, and software teams and serve as a mentor to junior team members.



Job responsibilities labeled EF capture those duties that are essential functions of the job.

PEOPLE - 25%
  1. Engages and interfaces with stakeholders within and outside the organization. Effectively partners with team members to complete assigned projects. (EF)
  2. Fosters relationships and engages in regular communications within the department, IT and the organization at large in the areas of issue resolution, status updates and their effect on customers. Acts as liaison between the customer and the technical team facilitating requirements gathering sessions, sets expectations and coordinates team members utilizing effective teamwork and collaborative skills. (EF)
  3. Engages customers and elicits requirements using various methods. Negotiates priorities and resolves conflicts between customers, technologists and management. (EF)

  1. Proactively seeks out opportunities to meet internal and external customer needs. Responds promptly to internal and external customer requests. (EF)
  2. Mentor and guide team members in achieving standards set by management in order to exceed clients' expectations. Provides training for team members through formal and informal methods. (EF)
  3. Fosters relationships and engages in regular communications within the department, IT and the organization at large in the areas of issue resolution, status updates and their effect on customers. (EF)
  4. Leads discovery and analysis phase of projects and efforts. Also leads requirements elicitation workshops. This includes the utilization of various methods design and development in conjunction with developers to documents business case/scope/plan, business/functional requirements; including specifications for package solutions, and/or software development. (EF)

  1. Represents requirements information in graphical forms that augment textual representations in natural language. (EF)
  2. Creates requirements plans that directly translate into project planning. Identify and document requirement risks along with risk mitigation. Translates functional and non functional user requirements. (EF)
  3. Facilitate the prioritization of requirements into a product maturity roadmap. (EF)
  4. Leads the setting, monitoring, and meeting of Service Level Agreements (SLAs) with customers. Develops detailed system test plans, execute system test cases and provide issue tracking and consolidation. Manage a coordinated User Acceptance Test (UAT) effort. (EF)

  1. Utilizes department resources and supplies effectively. Provides costs and resource estimates, work plans and documentation to ensure timely project completion. Manages and prioritizes time effectively to meet established timelines. (EF)
  2. Identifies cost saving or revenue opportunities by engaging in process improvement efforts. (EF)

  1. Stays abreast of emerging technology, process trends and methodologies and seeks out innovative methodologies to provide solutions that improve productivity,workflow, production, efficiency and effectiveness. Shares knowledge with team and stakeholders as appropriate. (EF)
  2. Proactively manages own professional development. Completes Individual Development Plan (IDP). (EF)

This job description is not intended to be all inclusive; the employee will also perform other reasonably related business/job duties as assigned. Houston Methodist reserves the right to revise job duties and responsibilities as the need arises.


  • Bachelor's degree required, preferably in Computer Science, Business Administration or related discipline

  • Five years experience supporting IT projects in an IT analyst role or similar function to include three years leading and facilitating IT projects and three years experience in clinical, business or financial operations

  • PMP certification preferred

  • Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations
  • Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security
  • Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles
  • Ability to talk with individuals and groups about their needs and ask the right questions to surface essential requirements information.
  • Ability to critically evaluate the information gathered from multiple sources, reconcile conflicts, decompose high-level information into details, abstract up from low-level information to a more general understanding, distinguish presented user requests from the underlying true needs, and distinguish solution ideas from requirements.
  • Ability to engage customers and technicians for the purpose of extracting discussion, ideas, opinions, and general contribution in individual settings, meetings, or to lead requirements elicitation workshops.
  • Ability to communicate information effectively to customers, managers, vendors, and technical staff.
  • Ability to work with a vast array of information gathered during elicitation and analysis and to cope with rapidly changing information and priorities.
  • Advanced interpersonal skills and ability to interact at all level of the organization
  • Ability to work independently and take initiative.
  • Knowledge of healthcare operations desired.
  • Knowledge and appreciation of business concepts and requirements as applicable to a large academic, research, and/or healthcare facility preferred
  • Knowledge of project management tools preferred
  • Ability to work independently
  • Demonstrated success in project improvement
  • Ability to prioritize effectively and adjust to organizational needs and demands


Work Attire Yes/No Uniform No Scrubs No Business professional Yes Other (dept approved) No

On-Call* Yes, on a regular basis (for Non-Exempt or Exempt jobs)

*Note that employees may be required to be on-call during emergencies (ie. Disaster, Severe Weather Event, etc) regardless of selection above.

May require travel within Yes Houston Metropolitan area

May require travel outside Yes of Houston Metropolitan area

**Travel specifications may vary by department.

Please note any other special considerations to this job:

Company Profile:

Houston Methodist (HM) is one of the nation's leading health systems and academic medical centers. HM consists of eight hospitals: Houston Methodist Hospital, its flagship academic hospital in the heart of the Texas Medical Center and seven community hospitals throughout the greater Houston metropolitan area. HM also includes an academic institute, a comprehensive residency program, a global business division, numerous physician practices and several free-standing emergency rooms and outpatient facilities. Overall, HM employs over 25,000 employees. Houston Methodist is supported by a wide variety of business functions that operate at the system level to help enable clinical departments to provide the best patient care and service in a spiritual environment.
In 2019 Houston Methodist and its physicians treated more than 6,333 international patients from more than 76 countries. Houston Methodist Global Health Care Services' consulting and education divisions also provide advisory services and training and development to health care organizations around the world.
More Information on Houston Methodist
Houston Methodist operates in the Healthtech industry. The company is located in Houston, TX, Baytown, TX, Houston, TX, Houston, TX, Katy, TX, Nassau Bay, TX, Sugar Land, TX and The Woodlands, TX. Houston Methodist was founded in 2022. It has 22000 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Dental Benefits, Vision Benefits, Health Insurance Benefits, Life Insurance and 401(K). To see all 63 open jobs at Houston Methodist, click here.
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