Senior Brand Strategist
Credit Karma is a mission-driven company, focused on championing financial progress for our more than 100 million members in the U.S., Canada and U.K. While we're best known for pioneering free credit scores, our members turn to us for tips as they work on their financial goals, including helping them monitor their credit, identity monitoring, searching for credit cards, shopping for loans (car, home and personal), and growing their savings* -- all for free. Credit Karma has grown significantly through the years: we've added more than 70 million members in the last five years alone and now have more than 1,100 employees across our offices in Oakland, Charlotte, Los Angeles and London.
*Banking services provided by MVB Bank, Inc., Member FDIC
Credit Karma is evolving from a free credit score brand into becoming a personal finance brand, and needs your help. As a Senior Brand Strategist, you will help evolve our brand narrative, ensure it is properly brought to life across our marketing and product ecosystem, brief our internal creative team on our most important brand and product initiatives and support development of integrated marketing campaigns that drive our business.
What’s great about this role:
- Credit Karma is in the process of evolving our brand positioning, and you’ll get to help to craft a compelling brand narrative that drives the business.
- With renewed focus on the Credit Karma brand, we’re spending more than we ever have on driving consideration for our brand and experimenting many new channels.
- Collaborate with marketing leads from across the company and work on some of our most important brand and product initiatives.
What you’ll do:
- Help evolve and maintain Credit Karma’s brand positioning, how it’s articulated, how it is best deployed, and how it can optimally influence the consumer—in messaging and across all experiential touchpoints in the marketing and product ecosystem
- Work with leads across the company to write marketing and product playbooks on how our evolved brand positioning should be brought to life.
- Write creative briefs for integrated marketing campaigns for our most important launches.
- Help evolve, define, share out and maintain Credit Karma’s brand architecture and approach to naming new products
- Maintain a deep understanding of the Credit Karma brand through ongoing trackers/research, and institute programs that ensure health and transformation of our brand
- Be the “voice of the consumer” by sharpening and integrating existing segmentation into marketing, and by helping to formalize target audiences across marketing channels
- Lead best practices of brand, marketing, and communications planning strategies across the organization, collaborating with leaders to shape strategies into action
Basic Minimum Requirements
- 7+ years as a Brand Manager, Brand Strategist, or Strategic Planner
- 1+ years experience working in an agency working on a large consumer brand
- Experience writing inspiring creative briefs and working with creatives
- Proven track record of thriving in a fast paced, metrics-driven environment
- Expertise in building integrated marketing plans and creative campaign strategies that deliver on business strategy and unlock growth
- Strong knowledge regarding best practices across key channels of TV, social, digital, radio and email and how these channels can work best together for stronger results
- Experience creating and evolving powerful brand narratives
- Excellent understanding of quantitative and qualitative research methods, including creative testing and optimization
- Experience working with key stakeholders and leading cross functional teams across Marketing, Product and Technology
Preferred Requirements
- Experience working at a digital consumer technology company preferred - ideally in a Brand Management or Brand Strategy role
- Media planning experience
- Strong emotional intelligence and powers of persuasion
- Passion for and ability to inspire great creative via cultural, consumer, competitive and company insights
- MBA preferred
Equal Employment Opportunity:
Credit Karma is committed to a diverse and inclusive work environment. We believe that such an environment advances long-term professional growth, creates a robust business, and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. We’ve worked hard to build an intensely collaborative and creative environment, a diverse and inclusive employee culture, and the opportunity for professional growth. As part of the Credit Karma team, your voice will be heard, your contributions will matter, and your unique background and experiences will be celebrated.
Credit Karma is also proud to be an Equal Opportunity Employer. We welcome all candidates without regard to race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information, or any other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance or similar ordinances.
COVID-19 update: Protecting the health of our employees and the candidates interested in a career at Credit Karma is our top priority. We appreciate your understanding and being open and flexible with any changes related to our interviewing process. Moving forward, all new hires are required to be fully vaccinated against COVID-19 and to share proof of that status prior to their first day of onboarding. If you are unable to be vaccinated for medical or religious reasons, we will explore potential reasonable accommodations; however, Credit Karma may not be able to grant such accommodations in all cases.
Credit Karma is strongly committed to protecting personal data. Please take a look below to review our privacy policies:
- GDPR Privacy Policy
- California Consumer Privacy Act (CCPA)