Job Description Job Description

• The Consumer Bank Acquisition team is responsible for driving incremental customer growth for the Consumer Bank (CB) through deposit account shopping, account opening and acquisition marketing strategies. One of the most important initiatives for CB is the expansion and optimization of our omni-channel shopping experiences, to better understand customer needs and provide relevant, personalized recommendations for products, services and features. To support this strategic initiative, we are seeking to grow our team with a talented, data-driven marketing leader focused on re-imagining and optimizing our mobile app deposit marketplace. You will be responsible for identifying new opportunities and strategies to scale online account volume by managing and prioritizing various initiatives. This is a highly-visible strategic role with significant interaction with cross-functional teams and leaders across the firm.

Key responsibilities include:

• Lead initiatives in support of new deposit customer acquisition in the mobile app and secure environment by creating and optimizing shopping experiences to increase traffic and conversion. Key initiatives include:
  • Develop and implement new strategies in support of a test and learn roadmap designed to drive measurable product / offer shopping journey improvements
  • Identify landing page strategies that improve performance by optimizing navigation and the digital marketplace ecosystem
  • Re-imagine the shopping experience and leverage personalization, shopping cart, and 'better together' recommendations to drive multi-product origination
  • Uncover new ways to re-engage customers who previously shopped for a deposit product
  • Use best practices, test results, customer journey mapping and research to optimize and elevate the customer experience
• Be a customer advocate - reach increasingly greater understanding of the customer needs / intent for each segment and persona; champion consistent and seamless user experiences across all assets and channels
• Partner with Analytics and Digital teams to understand end-to-end digital performance - across traffic, engagement, conversion and account/customer quality metrics
• Partner with an indirect cross-functional team (Analytics, Digital Creative / Content, and Technology/Product) in support of digital conversion opportunities - staying focused on scale and profitability, while minimizing complexity

The right person for this role:

• Is a fantastic partner who leads through strong collaboration
• Is highly curious and never settles for good enough
• Is data driven and analytical, while also being a creative thinker
• Is focused on how marketing drives quantifiable business results
• Is vigorous and thorough in their management of details
• Loves testing, learning, and taking calculated risks
• Constantly pushes boundaries of "what could be" to drive innovation
• Always focuses on the big picture, considering impacts outside their given initiatives

Additional requirements:

• 2+ years of marketing experience with expertise in digital conversion strategies and innovation, especially within mobile channels
• Financial services industry experience a plus
• Excels at managing multiple initiatives simultaneously within tight deadlines
• Strong analytical, problem solving and planning skills
• Develops strong partnerships; recognized as a team player
• Proven ability to take initiative, influence others, and achieve results
• Skilled and comfortable at working in a highly matrixed organization
• Excellent written and verbal presentation skills; highly proficient in Microsoft Excel and Power Point
• Experience operating in an agile environment leveraging tools such as JIRA a plus
• 4-year college degree preferred

About Us Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm's current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm's vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.
Equal Opportunity Employer/Disability/Veterans
About the Team Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.