Senior Associate, Marketing Analysis - (Marketing Analyst) at Search Discovery (Atlanta, GA)

| Atlanta, GA
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Why Search Discovery?
Our purpose is to enable people to thrive so that businesses can thrive. We believe that the work you do should matter - it should be meaningful to you professionally and personally, and it should have a positive impact on both you and our clients. We are committed to creating an incredible place where passionate and determined people can do incredible things. If you love data, like to solve problems, want to work with amazing people, and create new technology — then this is the place for you.

Role Overview
We are seeking an experienced Marketing Operations Analyst who is passionate about data and how it is used to drive sales and marketing outcomes. The ideal candidate has strong technical chops, an analytical mindset, and demonstrated experience in lead generation, deep-dive analysis, and telling stories with data. This is a key role, partnering directly with key leaders in Sales and Marketing to support the growth of the company and to provide analytical insights on critical strategic, organizational and operational projects designed to increase revenue, sales productivity and operational efficiency. This role must be in one of our offices in Atlanta, GA or Cleveland, OH.

What you need to have 

  • 3+ years of experience with B2B marketing and sales analytics. 
  • 1+ year Salesforce SalesCloud experience required. 
  • Problem-solver with proven ability to bring fresh ideas to the table and improve processes that increase the efficiency of the team. 
  • Self-starter with the ability to take ownership in the face of ambiguity and deliver results in a fast-paced, dynamic environment. 
  • Commitment to embodying our Core Values of Pioneering, Humility, Craftsmanship, Judgment, Resilience, Accountability, Vision, and Wellness
  • Must be in Atlanta, GA or Cleveland, OH.

 What you’ll be doing 

  • Performance reporting: build and maintain dashboards in Salesforce and Domo to report on lead generation activity, campaign and content performance, and marketing ROI. 
  • Perform ad hoc analysis to understand full sales and marketing funnel, and uncover opportunities for ROAS growth, CPL optimization, increased ROI, and other insights through deep-dive analysis of marketing tactics and campaigns across channels. 
  • Analyze audience segments and determine which segment is more responsive, which campaign is most successful, and be able to communicate this from a statistical perspective. 
  • Empower marketing to continually improve lead quality and conversion through data and testing. 
  • Support developing KPIs for marketing performance monitoring. 
  • Monitor data hygiene and perform ongoing data cleansing and system optimization to maintain the health and accuracy of our marketing systems and reporting infrastructure. 
  • Provide additional marketing support as needed.

What you need to achieve 

  • Establish data quality methodology, audit procedures, and ongoing process for continuous improvement of data quality. 
  • Present findings on performance of marketing campaigns and tactics and provide recommendations for optimization. 
  • Manage the lead flow process, maintain and optimize, to ensure we’re driving conversions with the leads we generate. 

What we offer you:
We provide an industry-leading total rewards package for our people that includes the basics (competitive merit-based compensation, comprehensive medical, dental, vision, and disability insurance, matching 401k) as well as, a best-in-class wellness program, generous time-off and holiday schedule, parental leave, flexibility for personal obligations, significant investments in growth and development, multiple paths to choose from in your career journey, and more!

More importantly, we can offer you a challenging and rewarding experience with a diverse team of people that are highly collaborative, aligned, and that truly care about one another. If all this resonates with you and you want to add to our team and culture, apply today!

View all our exciting opportunities at https://www.searchdiscovery.com/careers/current-openings/ 

More Information on Search Discovery
Search Discovery operates in the Consulting industry. The company is located in Atlanta, GA. Search Discovery was founded in 2004. It has 195 total employees. To see all 35 open jobs at Search Discovery, click here.
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