Why We Exist

Every morning, 10,000 Americans wake up and begin their first day of retirement. Chapter is re-inventing the way that Americans transition into retirement, starting with Medicare.

For most people, Medicare is boring, bureaucratic, and confusing. But it's important. If people wait too long to choose coverage, they risk life-time penalties from Uncle Sam, may need to undergo medical underwriting, or may pay out-of-pocket for 20%+ of medical costs plus prescriptions and most costs of dental, vision, and hearing.

What We Do

Our team and technology help retirees to navigate Medicare, including when and how to sign up, what specific coverage to choose, and how to maximize the benefits from their coverage.

Chapter has built industry-leading technology to help retirees save thousands of dollars on their healthcare. Our promise is simple: we want people to improve their health coverage while reducing what they pay for it.

How? Our platform searches every Medicare option available nationwide, while others search only a subset of plans, which is the norm in the Medicare market.

This full search is why we find savings and benefits that others miss.

Our Team

Our team is high-integrity and high-horsepower with a big heart. We are software engineers, illustrators, lawyers, and former management consultants. We have worked at organizations including Palantir, Axios, Latch, and McKinsey.

We are an equal-opportunity workplace. We are deeply committed to building an inclusive workplace for people of all races, ages, gender identities, sexual orientations, religions, and ethnicities.

The Role: Growth Marketing Manager

We are looking for a Growth Marketing Manager to join our team. You will own customer acquisition campaigns, help launch growth experiments, and assess their efficacy. As one of our first thirty team members, you will help shape Chapter’s marketing strategy.

You will own campaign strategy and define the best targeting, creative, and bidding options to deliver on Chapter’s user acquisition objectives. Reporting to our Head of Marketing, you will work closely with him and the Company’s leadership to define KPIs and design self-serve data visualization dashboards to monitor performance.

One of the Key Performance Indicators in this role will be Return on Ad Spend (ROAS), and you’ll help choose the relevant Leading Performance Indicators to obsess over.

What You'll Do

• Plan, manage and execute media campaigns across SEM, paid social and display. This means you will be entering Chapter’s creatives into billions of ad auctions per day: you will always look for ways to “hack” the auction and get more value for the price we pay.
• Work with the Product and Brand teams to constantly improve our funnel, from the messaging and visuals in our creatives to the downstream conversion rate of the leads we generate.
• Constantly improve the Company’s understanding of the customer journey.
• Share insights with the Marketing team and throughout the organization and foster a collaborative learning environment.
• Research the creative and campaign strategies of other brands to come up with new ideas for Chapter.

What You'll Need

• Outstanding analytical skills and a data-driven mindset, demonstrated by experience in User Acquisition Marketing or Investment Banking.
• Fluency in spreadsheets and maybe know some SQL.
• Experience managing Google Ads and Facebook campaigns (if you don’t, you should still apply if you’ve ever removed the F1 key from your PC because it slowed you down). 
• You don’t need to be a total geek, but a data-driven mindset is a must. We solve business problems using numbers: there is no need to know the difference between a logarithmic and an Archimedean spiral, but you should be able to solve the following problem (bonus points for sending in the correct answer along with your application): A coffee shop blends 2 kinds of coffee, putting in 2 parts of a $0.33 pound grade to 1 part of a $0.24 grade. If the mixture is changed to 1 part of the $0.33 grade to 2 parts of the less expensive grade, how much will the shop save in blending 100 pounds?

We are an equal-opportunity workplace. We are deeply committed to building an inclusive workplace for people of all races, ages, gender identities, sexual orientations, religions, and ethnicities.