Job Description:
As a Pluralsight Senior Account Based Marketing (ABM) Manager, you will lead all aspects of the planning and execution of account research, digital and field marketing campaign management, and coordination across partners in sales, marketing, and product.
Key Responsibilities:

• Conduct research and deliver recommendations on named accounts and contacts.
• Work cross-functionally with sales and marketing partners to define and execute customized in-person and digital experiences.
• Partner with content and creative teams and external agencies to provide campaign customization according to analysis of buyer need.
• Conduct testing of messaging to improve response and conversion rates.
• Produce regular reports on program and campaign performance and provide recommendations for optimization.

What you'll own:

• Execution of ABM programs, including account selection, account research and planning, the use of ABM and digital marketing technologies, as well as measurement and reporting.
• Build and maintain positive relationships with internal partners, including sales, product, and marketing.
• Try new and creative tactics, develop 1:1, and 1: few programs crafted to penetrate targeted accounts.
• Provide data and insights on strategic accounts, as well as contacts within these accounts.
• Report on performance with a focus on pipeline and revenue. Utilize data and dashboards to improve future programs and investments.

Experience you'll need:

• Bachelor's degree in Marketing, Business, or comparable education/experience.
• Proven track record in a SaaS-based B2B demand generation or ABM role (or something similar!)
• Experience crafting and executing innovative B2B/ABM marketing programs.
• Experience with Demandbase, 6Sense, Metadata.io, and Salesforce.com a plus.
• A commitment to continuously learn and improve!

Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.
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