Senior Account Based Marketing Manager (Eastern Region)
BE PART OF BUILDING THE FUTURE.
Since our founding in 2009, Pure Storage has empowered innovators to build a better world with data. In less than eight years, Pure reached $1B in sales, faster than nearly every enterprise company in history, and our incredible growth continues to outpace the competition.
Our mission? Give technologists their time back by delivering a modern data experience that empowers organizations to run their operations as a true, automated, storage as-a-service model seamlessly across multiple clouds.
The secret sauce? More than 3,000 team members (and growing!) around the world who join forces to invent the next big thing. And then the next one.
We’ve only scratched the surface of our ambitions, and as we continue to gobble up market share, we’re blazing trails and setting records:
- For seven straight years, Pure has been named a leader in the Gartner Magic Quadrant (five years in the MQ for Solid-State Arrays, and two in the newly created MQ for Primary Storage).
- Our customer-first culture and unwavering commitment to innovation have earned us a 2020 Medallia Net Promoter Score, certified by Owen CX, in the top 1% of B2B companies.
If you, like us, say “bring it on” to exciting challenges that change the world, we have endless opportunities where you can make your mark.
SHOULD YOU ACCEPT THIS CHALLENGE...
Pure Storage is searching for a full time, Senior Account Based Marketing Manager for our strategic accounts. The successful candidate will be a seasoned marketer with experience across the marketing disciplines, a strategic thinker, a natural learner, collaborative by nature, and committed to excellence in every respect.
Responsibilities:
- Supports the business in building and driving awareness, thought leadership, demand, acquisition and customer retention through multi-channel broad and account-based marketing (ABM) activities.
- Leads the development of end-to-end plans including campaign strategy, customer journeys, content plan, marketing mix, investments and key metrics.
- Develops world-class ABM strategies in conjunction with Sales that deliver measurable outcomes.
- Utilize digital marketing, social media and other tactics in coordination with those marketing teams to develop a deep understanding of the key accounts, their influencers and decision- makers, to target them efficiently and effectively with optimum value propositions and messaging to generate interest and engagement.
- Establishes close collaboration with key stakeholders such as Sales, other marketing functions, Partner teams
- Drives innovation within a team by working with campaign managers to execute out-of-the box campaigns that create emotional connections with customers.
- Communicates campaign strategies, plans and results to executive leadership and stakeholders
- Manages overall team budget. Ensures plans meet brand/awareness, performance, account engagement and impact target metrics.
WHAT YOU’LL NEED TO BRING TO THIS ROLE...
- Strong sense of teamwork, collaboration, and relationship management
- Experience in developing and working successfully in partnership with sales teams, product marketing, channel marketing and other internal stakeholders, interfacing at all levels
- Experience building/leading marketing strategy and managing highly leveraged,measurable marketing initiatives in a matrixed environment. Ability to influence at the senior leadership level
- Exceptional project management experience with marketing campaigns at all phases of deployment, balancing multiple projects simultaneously while meeting all deadlines for deliverables
- Knowledge of reporting techniques with the ability to provide relevant, accurate data and analyses to influence business planning and strategy
- Keen understanding of social media etiquette and how to use various platforms (Twitter, LinkedIn, etc.) to build credibility, network effectively and generate leads
- Candidates should have 8+ years’ marketing experience in B2B technology products or services strongly preferred.
- Ideal candidate has 3+ years specifically supporting a territory, or accounts in a field marketing/ABM capacity
- Experience managing budgets and respect for company spending processes
- Skilled negotiator with proven experience finding creative ways to do more with less, and a track record of staying on budget
- ITSMA ABM Certification or training is preferred
INCLUDE IF THE JOB'S LOCATION IS COLORADO OR REMOTE (USA OR AMER):
For Colorado Applicants (as required by SB19-085):
- Minimum annual base salary of [$114,000]. This position may be eligible for incentive pay and/or equity.
- US Benefits Summary
BE YOU—CORPORATE CLONES NEED NOT APPLY.
Pure is where you ask big questions, think differently, and make an impact. This is not just a job, but a place where you have a voice and can accelerate your career. We value unique thoughts and celebrate individuality, and with ample opportunity to learn, develop yourself, and expand into different roles, joining Pure is an investment in your career journey.
Through our Pure Equality program, which supports a flourishing field of employee resource groups, we nourish the personal and professional lives of our team members. And our Pure Good Foundation gives back to local and global communities through volunteering and grants.
And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events.
PURE IS COMMITTED TO EQUALITY.
Research shows that in order to apply for a job women feel they need to meet 100% of the criteria while men usually apply after meeting about 60%. You don't have to meet all the job requirements. If you believe you can do the job and are a good match, we encourage you to apply.
Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.
If you need assistance or an accommodation due to a disability, you may contact us at [email protected].
APPLICANT & CANDIDATE PERSONAL INFORMATION PRIVACY NOTICE.
If you're wondering how or why Pure collects or uses information you provide, we invite you to check out our Applicant & Candidate Personal Information Protection Notice.
DEEMED EXPORT LICENSE NOTICE.
Some positions may require a deemed export license for compliance with applicable laws and regulations. Please note: Pure does not currently sponsor deemed export license applications so we are unable to proceed with applicants requiring stated sponsorship.