Search Engine Optimization "SEO" Analyst (Remote) at Pearson

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Summary

The Search Engine Optimization Analyst is responsible for defining the market opportunities, marketing, & analysis/optimization of the organization's services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics. He or she may be allocated to focus on a particular component of the marketing life cycle and or channel.

General Responsibilities

Responsibilities are applicable based on the position focus/channel
  • Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities.
  • Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources.
  • Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels.
  • Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results.
  • Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she supports.
  • Provides insights which facilitate the development of plans for partner promotion
  • Executes against partner marketing plans to deliver results that exceed defined objectives
  • Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives.
  • Creates buy-in from multiple constituents in a collaborative cross-functional environment

General Qualifications

  • 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education
  • Minimum 3 years' experience in SEO
  • Experience in the following areas:
  • Specific knowledge about search engines and their ranking algo's.
  • Deep knowledge of SEO practice and methodology, including architectural and design competencies, content and writing knowledge; as well as off-page link and promotion understanding.
  • Expert understanding of SEO KPIs and reporting/analytical tools GA360 (GA4), Search Console, Moz, SEMRush, Ahrefs, Screaming Frog, etc.
  • Very strong knowledge of Web Analytics applications.
  • Experience with a wide variety of Content Management Systems, Web Site Architecture, and knowledge of HTML
  • Experience with a/b testing applications such as Optimizely, Hotjar, VWO or Google Optimize
  • Experience with the development, management, analysis, reporting and forecasting of media campaigns
  • Experience in or with digital marketing for lead generation, channels, sources, best practices and KPI's.
  • Experience managing out-sourced vendors

Supervisory Responsibilities

None

As required by the Colorado Equal Pay Transparency Act, Pearson provides a reasonable range of minimum compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only, the range of starting pay for this role is $55,000 - $75,000. This position is eligible to participate in an annual incentive program, and information on benefits offered can be found on our benefits website: https://pearsonbenefitsus.com/

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose - to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world's leading learning company. Learn more at pearsonplc.com.

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racistcompany in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson's commitment to a diverse and inclusive workforce, please click here: http://www.pearson.com/careers/diversity-and-inclusion.html

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need.All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.

Job: MARKETING

Organization: Virtual Learning

Schedule: FULL_TIME

Req ID: 5832

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More Information on Pearson
Pearson operates in the Edtech industry. The company is located in Chandler, AZ, Iowa City, IA, Minneapolis, MN, Tupelo, MS, Concord, NH, Hoboken, NJ, Albuquerque, NM and San Antonio, TX. Pearson was founded in 1871. It has 29811 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 959 open jobs at Pearson, click here.
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