Search Engine Marketing Manager at AWL (Austin, TX)
Are you an extremely analytical, detail-oriented individual with a passion for search engine marketing? As Search Engine Marketing Manager, you will plan for and manage significant portions of our online marketing program and capitalize on paid search for one of the fastest growing lead generation companies in the United States. With aggressive goals for growth and a large portfolio of keywords and campaigns to manage, you’ll have your work cut out for you. Luckily, with our sophisticated search management and reporting tools, you will have a serious edge over the competition. To be successful in this role you must have a passion for building and managing large scale PPC campaigns, be comfortable analyzing and working large amounts of data, and be driven to meet and exceed the goals of both the paid search program and AWL. This role is an excellent opportunity to have an immediate impact in a key business segment for a market leader in online lead generation. If you love technology, search marketing, data analysis, and want to work with a very profitable technology company, this is the job for you.
* Must be eligible to work in the United States. Visa sponsorship for employment will not be provided
• Building profitable paid search programs. Design and test ads, landing pages and quote forms for new and existing acquisition campaigns.
• Monitor quality, click through rates and conversion rates across accounts. Identify low performing ads and placements and make changes necessary to maximize profit and volume.
• React to daily and hourly metrics reports to take decisive action in order to optimize and grow paid search campaigns.
• Monitor the profitability of advertising using proprietary and licensed management software. Adjust spending as necessary to maximize profit and lead volume.
• Monitor traffic quality from all sources. Identify fraud, low performing sources, and domains. Take necessary action to block poor quality traffic sources from all campaigns.
• Prepare for any possible algorithm or policy changes.
• Develop strategic initiatives in order to exceed quarterly goals.
• Analyze trend data across all campaigns. Provide regular reports to management about new competitors entering the landscape, changes in tactics employed by current competitors, and any possible changes in the search landscape that could affect account profitability.
• Identify new tools and reports that need to be built to automate repetitive processes or gather more sophisticated analytics.
• 1-3 years lead generation experience in search engine / PPC marketing across Google, Bing, and other advertisers.
• 1-3 years of experience conducting high volume online media buys and managing large annual online marketing budgets.
• Well-versed in online marketing best practices and measurement.
• Proven experience profitably driving high-volume online customer acquisition.
• Experience with professional analytics tools and analysis methods.
• Robust analytical skills and ability to work with and analyze a large volume of complex data.
• Expertise with Microsoft Excel and other Office software.
• Ability to manage multiple projects with intertwining deadlines while staying focused on the details.
• Extremely self-motivated with a strong work ethic.
• Ability to work independently as well as part of a team.
• Bachelor’s degree required.
• Position in based in Austin, TX. - Hybrid
AWL (All Web Leads, Inc.) is one of the most successful customer acquisition marketing companies in the US. Simply put, we help our customers acquire customers for the US insurance industry. Our amazing team of over 1,100 talented and successful professionals use internet marketing strategies to turn consumer interest in insurance products into policy sales for the world’s largest insurance carriers and more than 30,000 of their agents. We are Austin-born and our growth from a 2-person startup in 2005 to a highly profitable business has been a remarkable journey. We are a tight-knit team with a fast paced, energetic, and entrepreneurial company culture that has been ranked a Best Place to Work in Austin for 2012, 2013, 2017, 2018, 2019 and 2021 and 2022. AWL fosters a vibrant, dynamic work culture built on trust, data, technology, passion, collaboration and winning, where employees want to engage and be impactful. We provide competitive pay, outstanding benefits, and a fabulous, fun, collaborative environment that allows our people to be their best.