Sales Marketing Manager at GROUNDFLOOR Finance (Atlanta, GA)

| Atlanta, GA
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We are currently seeking a Sales Marketing Manager to support our growing sales team. You will be vital in filling the top of the funnel, driving pipeline velocity and quality, converting quality borrower leads through flawless execution against key real estate loan product offerings, and building repeatable demand generation processes - all with the express intent to deliver well-qualified leads to our Sales team.

The ideal candidate will have lead generation, event marketing, and grassroots marketing experience in residential real estate investments. This position requires solid relationship-building skills with excellent project management, communication, and client-facing skills. The ideal candidate will be analytical in execution and measurement and a creative problem solver who supports and enables the entire sales team.

Groundfloor is a remote-friendly, hyper-growth, wealthtech company based out of Atlanta. We value vulnerable high-quality/low-ego collaboration. If that sounds good to you, join us!


  • You are a great communicator, able to clearly and compellingly engage a variety of audiences
  • You have excellent analytical skills with the ability to think strategically as well as implement tactically
  • You have a proven record of supporting sales to meet or exceed pipeline and closing targets
  • You have the ability to quickly adapt and react to changing circumstances and demands with high attention to detail
  • You have demonstrable experience developing and implementing demand generating strategies, planning and evaluating new revenue growth opportunities
  • You are entrepreneurial, meaning you want to have an impact in building something of substantial value in an environment that rewards risk-taking and not settling for the status quo

  • Oversee the sales demand generation function at Groundfloor, by managing automation tools, processes, and CRM integrations
  • Develop and implement multifaceted lead generation and nurturing campaigns with unique content/data specific to individual prospects to efficiently build the sales pipeline
  • Measure and report on all sales marketing efforts, including list generation/quality; messaging, design, and creative testing; and LTV by target segments
  • Work with the Director of Originations to set SLAs and KPIs for the sales team and provide insights that improve efficiencies and optimize inbound and outbound demand gen efforts
  • Work with the Director of Brand & Marketing Communication and the Head of Creative to develop relevant sales collateral, landing pages, email and other sales materials
  • Participate in our overall sales and marketing go-to-market strategy

  • 3+ years successful track record of supporting sales to meet or exceed pipeline and closing targets with a service-oriented mindset
  • 5+ years successful track record of B2B marketing including digital, experiential, content, and demand generation
  • Extensive experience with Salesforce and Hubspot Sales Module required
  • Experience with email and marketing automation tools, sales enablement tools, Google Analytics, and landing page optimization is a plus
  • Experience with Adobe Photoshop or other design software is a plus
  • Knowledge of residential Real Estate and/or Hard Money Lending is a plus


We value our employees' time and efforts. Our commitment to your success is enhanced by our competitive compensation and extensive benefits package including paid time off, medical, dental, and vision benefits, potential equity for strong candidates, and future growth opportunities within the company. Plus, we work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning, and culture.

GROUNDFLOOR is an equal opportunity employer and all qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
More Information on GROUNDFLOOR Finance
GROUNDFLOOR Finance operates in the Fintech industry. The company is located in Atlanta, GA. GROUNDFLOOR Finance was founded in 2013. It has 66 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 4 open jobs at GROUNDFLOOR Finance, click here.
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