Sales & Marketing Content Specialist

| New York City, NY | Remote
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About GlossGenius

GlossGenius is building an ecosystem enabling entrepreneurs to succeed.  We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more. 

Tens of thousands of small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. With its powerful, intuitive platform, GlossGenius is some part a fintech company, some part an SMB software company, while its vibrant, distinguished brand makes it some part a consumer company.

About the Role

As a Sales and Marketing Content Specialist, you’ll drive the strategy and execution of campaigns that build brand awareness and generate high-quality demand. You’ll be developing the content and flow for engaging, beautiful, high-impact campaigns across a variety of channels - email, direct mail, partnership, and other marketing channels. You’ll work closely with team members to identify key messages to disseminate, evaluate the performance of those campaigns, and optimize and develop new campaigns. You should be able to think about communications artifacts holistically - everything matters, from words of subject lines to copy, as well as creatives needed to pull off a rock solid demand gen campaign.  You will report to the Director of Content Marketing.

What You’ll Do

  • Develop engaging, actionable content to drive brand awareness and high-quality demand generation through a variety of methods: email marketing, direct mail, one-pagers, presentations, website copy, and more  
  • Plan the strategy, key messages, and content flow for demand generation campaigns while maintaining brand and product standards, voice, and style 
  • Collaborate with stakeholders and cross-functional leaders to identify new campaign ideas and customer insights, as well as optimize existing campaigns (content, CTA, audience, etc.) to ensure consistent, smooth customer lifecycle 
  • Work closely with Creative team members to identify creative needs for each campaign 
  • Implement campaigns with marketing automation software, and conduct focused tests through channel marketing activity and scale results to improve content engagement 

What We’re Looking For 

  • 4+ years of experience developing engaging, effective messages and content for demand generation; must have demonstrated experience with email marketing campaigns (as well as other channels like paid performance, direct mail, other sales and marketing assets) 
  • Demonstrated content examples and portfolio (email marketing, direct mail, product one-pagers)
  • Excellent verbal and written communication skills, with a strong knack for copywriting 
  • Strong ability to craft compelling messages and narratives that showcase value props, focusing on the customer benefit and pain point resolved 
  • Keen awareness of brand, voice, and tone - and the ability to outfit all campaigns with an appealing message consistent with brand and tone 
  • Strong collaboration skills, ability to work closely with team members and cross-functional leaders to assist in building sales and marketing content 
  • Ability to thrive in a fast-paced, high-growth environment, with utmost focus and attention on customer conversations and performance metrics 
  • Bachelor’s Degree or equivalent work experience

At GlossGenius, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. GlossGenius is proud to be an Equal Opportunity and Affirmative Action Employer.


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Technology we use

  • Engineering
  • Product
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • ReactNativeLibraries
    • MongoDBDatabases
    • PostgreSQLDatabases
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • OptimizelyAnalytics
    • BalsamiqDesign
    • InVisionDesign
    • SketchDesign
    • FigmaDesign
    • JIRAManagement
    • TrelloManagement
    • ProductboardManagement

An Insider's view of GlossGenius

How does your team reward individual success?

We are very team-oriented but love calling out individual wins! Positive feedback from customers is always shared with the whole company, and leaderboards foster healthy competition and bragging rights for team members leading metrics each week. Employees get company-wide recognition in weekly newsletters and quarterly All Hands sessions!

Sabrina

Head of Customer Experience

What kinds of technical challenges do you and your team face?

We're building a platform that will power the future of small businesses. We focus on building well-architected apps and services to form a platform that scales horizontally and vertically - supporting the increasing ways we help our customers and the growing number of businesses using GlossGenius. Reliability is key!

Karim

CTO

What makes someone successful on your team?

Our team thrives on uplifting energy from curiosity, tenacity, and the drive to enable others. There is a contagious "make it happen" energy that empowers everyone on the team to be a builder, and everyone who leans into this grows rapidly. We’re glued together by our appreciation for each other and for our customers who make our work worthwhile!

Madelynn

Operations Associate

What is your vision for the company?

Our vision for GlossGenius is to be the gateway for entrepreneurship, enabling small business owners to focus on helping their guests and achieving their dreams. As the platform of choice that tens of thousands of small businesses already rely on every single day, we're excited about the impact we can have on the world around us

Danielle

CEO

How do you collaborate with other teams in the company?

We collaborate in every way! Everything you do here will have a high impact for both our customers and the company, so you will always be collaborating with people from other teams. We have a group of diverse backgrounds here, so I'm always gaining a new perspective or learning something new!

Ernest

Head of Business Operations

What are GlossGenius Perks + Benefits

GlossGenius Benefits Overview

We offer a competitive salary and equity package with comprehensive medical and dental insurance, and an unlimited vacation and time off policy - our team works hard, and we value their health, wellness, and time off to unwind and explore!

In addition to company and team events, we offer Lunch & Learns and cross-functional trainings. Employees are encouraged to take advantage of professional development opportunities - learning is core to what we do at GlossGenius.

Our employees also love + wear our unlimited (incredibly cool) GlossGenius team swag.

Culture
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
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