Sales Communications & Marketing Mgr I/II/III - 012953 at Excellus BCBS (Rochester, NY)

| Rochester, NY
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The Sales Communication & Marketing Manager is responsible for delivering quality, timely internal and external communications within budget. In collaboration with internal stakeholders, this role will also oversee the implementation and maintenance of a new Sales and Account Service documentation repository, as well as maintenance of the sales communications, training & development SharePoint site.

Essential Responsibilities/Accountabilities:

  • Develops and drives internal and external communications that engage and inspire employees and customers around our latest updates and other priorities.
  • Creates, implements and oversees internal and external communications programs that effectively describes and promotes the organization and its products.
  • Prepares marketing materials for special projects.
  • Plans, directs, and coordinates matrixed team(s) activities to manage and implement interrelated projects from initiation to final operational stage.
  • Serves as a trusted internal communications partner and strategic advisor for internal stakeholders, including senior leadership.
  • Develops and implements effective communication strategies that enhance customer loyalty, brand awareness and customer satisfaction.
  • Responds to communication and marketing -related concerns and issues in an efficient manner.
  • Supervises communication-related projects to guarantee all content is approved by stakeholders and publication ready.
  • Ensures that projects meet time, cost and quality standard/parameters.
  • Serves as Sales Communications, Training & Development team's SharePoint site "master" and works with the team to ensure timely, relevant and accurate postings.
  • Utilizes stakeholder feedback and user surveys to refine intranet format and constantly refresh intranet content.
  • Works with sales to support key and large accounts where requested and acts as a subject matter expert to group specific communications.
  • Works with internal stakeholders to create and refresh policy and procedural content for internal use.
  • Experiments with new, creative ways to reach employees with the news and information they need to know.
  • Routinely measures and reports out to stakeholders regarding the impact of internal communications.
  • Identifies impactful communications opportunities, distilling complex topics into simple messages.
  • Consistently demonstrates high standards of integrity by supporting the Lifetime Healthcare Companies' mission and values, adhering to the Corporate Code of Conduct and leading to the Lifetime Way values and beliefs.
  • Maintains high regard for member privacy in accordance with the corporate privacy policies and procedures.
  • Regular and reliable attendance is expected and required.
  • Performs other functions as assigned by management.

Level II - In addition to Level I responsibilities:

  • Partners with Sales staff and attend external stakeholder meetings to better understand broker and group needs as they relate to communication needs.
  • Acts as an established subject matter expert on multiple communication modalities and is able to identify when to use what certain modalities.
  • Analyze and report on assessment results, feedback and findings to gain greater impact, efficiency and return on investment for future communications solutions.
  • Consistently researches best practices for communication delivery and brings new and innovative ideas to the Sales Communication process.
  • Develop blended communications solutions, including the use of technology to bring efficiencies and improve the effectiveness of internal and external communications.

Level III - In addition to Level II responsibilities:

  • Assist with the onboarding and mentoring of new staff within team.
  • Leads projects and initiatives that include multiple divisions and significant visibility across the organization. Relies on significant experience and judgment to plan and interact with key stakeholders; A wide degree of creativity and latitude is expected.
  • Anticipates how the industry and corporate changes may affect communication needs and works to identify new processes to support changes.
  • May represent the team in Health Plan committee meetings.

Minimum Qualifications:

NOTE: We include multiple levels of classification differentiated by demonstrated knowledge, skills and the ability to manage increasingly independent and/or complex assignments, broader responsibility, additional decision-making and in some cases, becoming a resource to others. In addition to using this differentiated approach to place new hires, it also provides guideposts for employee development and promotional opportunities.

All Levels:

  • Bachelor's degree in Communications, Journalism, Public Relations or relevant field. In lieu of degree, six (6) years of experience required.
  • Ability to effectively manage complex projects, taking initiative to achieve outcomes.
  • Experience working with data and using data to make informed decisions.
  • Experience leading communications within a sales or marketing organization.
  • Experience developing and implementing communication plans.
  • Demonstrated experience with creating targeted content.
  • Exceptional leadership, interpersonal, planning and organizational skills.
  • Proficient writing, editing, proofreading, layout and design, professional printing/publishing skills are essential, including ability to present concepts verbally.
  • Must have the ability to work backwards from ambiguous requirements to generate clear, concise communications requiring frequent engagement with all levels of leadership.

Level II - requires similar skills as Level I, as well as:

  • Three (3) years of experience in a related role or field.
  • Demonstrated experience collaborating across a matrixed organization.
  • Comfortable navigating and influencing across divisions within a complex business landscape.
  • Demonstrated ability to present data, metrics and information in a clear and concise manner to all levels of an organization.

Level III - requires similar skills as Level II, as well as:

  • Five (5) years of experience in a related role or field.
  • Proven ability to manage complex, targeted, and integrated communications strategies and approaches across business segments.
  • Ability to process business strategy and interpret it to influence sophisticated and complex communications strategies.
  • Leadership capabilities and experience in guiding, monitoring and mentoring others on the team and motivating them to work toward achieving our common goals.


  • Must be able to travel across the enterprise.
  • Ability to work in a home office for continuous periods of time for business continuity.

The Lifetime Healthcare Companies aims to attract the best talent from diverse socioeconomic, cultural and experiential backgrounds, to diversify our workforce and best reflect the communities we serve.

Our mission is to foster an environment where diversity and inclusion are explicitly recognized as fundamental parts of our organizational culture. We believe that diversity of thought and background drives innovation which enables us to provide leading-edge healthcare insurance and services. With that mission in mind, we recruit the best candidates from all communities, to diversify and strengthen our workforce.


Employees are united by our Lifetime Way Values & Behaviors that include compassion, pride, excellence, innovation and having fun! We aim to be an employer of choice by valuing workforce diversity, innovative thinking, employee development, and by offering competitive compensation and benefits.

In support of the Americans with Disabilities Act, this job description lists only those responsibilities and qualifications deemed essential to the position.

Equal Opportunity Employer

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
More Information on Excellus BCBS
Excellus BCBS operates in the Insurance industry. The company is located in Rochester, NY. Excellus BCBS was founded in 2022. It has 5001 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 38 open jobs at Excellus BCBS, click here.
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