Response Marketing Manager at Unum (Portland, ME)

| Portland, ME
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Job Posting End Date: September 14

Unum is a company of people serving people. As one of the world's leading employee benefits providers and a Fortune 500 company, Unum's financial protection benefits help protect more than 36 million working people and their families from the financial impact of illness or injury.

Unum's two distinct, but similarly focused US businesses - Unum US and Colonial Life - are each a market leader in making disability, life, accident, critical illness, dental, and vision insurance accessible in the workplace.

Headquartered in Chattanooga, Tennessee, Unum also has significant US operations in Portland, Maine and Baton Rouge, Louisiana - and over 35 field offices nationwide. Colonial Life is headquartered in Columbia, South Carolina with over 40 field offices nationwide.

General Summary:
General Summary
The Response Marketing Manager is responsible for the development, oversight and execution of effective activation strategies and tactics designed to drive customer response and overall customer growth. This position requires a seasoned marketing professional who can design and create engagement techniques directed to influence buyers' behavior. Emphasis will be on developing message strategies, effective outreach plans and innovative offerings throughout the purchase journey to inform, enable and influence customer interactions. This leader will have a strong sense of the customer based on analytical insights and behavioral interactions.

The Response Marketing Manager must be a versatile communicator, strong collaborator with key partners and skilled at maximizing results through successful response mechanisms with our key audiences.

Principal Duties and Responsibilities
  • Overall responsibility for developing, testing and implementing proven direct marketing programs to grow and accelerate lead generation
  • Lead the planning and execution of strategy, tactics and measurement of customer interactions throughout lead funnel
  • Leverages insights and analysis to identify activation effectiveness and outreach performance
  • Understand the target audience and optimize messaging to persuade them to convert (behaviors, interests, motivations, what they will and won't respond to, where they hang out online and how we can appeal to them)
  • Architecting communication paths for outreach teams to leverage multiple channels, establish cadences and develop optimized timing structures
  • Developing ideas for our online and email marketing campaigns throughout our entire conversion funnel
  • Collaborating with designers and writers to highlight and promote the right aspects of the copy/design to yield the readers' actions we desire
  • Ability to analyze, interpret data, and continually evolve activation strategy based on key learnings
  • Creating engagement opportunities in multiple channels including emails, digital marketing ads, text placements, landing pages, LinkedIn Inmail and other digital outreach platforms
  • Exude positive energy and rally the organization behind the goals of understanding the audience, innovating outreach and driving continued pipeline growth

Job Specifications
  • Bachelor's degree, in Marketing, Content Development or Communications
  • Minimum of 5-7 years relevant experience
  • Flexibility, creativity and a sense of urgency
  • Excellent written and oral communication skills, with a strong attention to detail
  • Ability to manage and prioritize evolving priorities and multiple demands on time/resources
  • Strong leadership and collaborative capabilities positively impacting employees and partners
  • Excellent negotiating, leadership, communication, presentation and interpersonal skills
  • Ability to supervise and motivate others
  • Ability to handle multiple projects and tasks
  • Attention to detail, organization, thoroughness, and quality

Our company is built on helping individuals and families, and this starts with our employees. We want employees to maintain a positive balance, which is why we provide access to the benefits and resources they need to invest in themselves. From our onsite fitness facilities and generous paid time off to employee professional development programs, we are committed to helping employees live and work their best - both inside and outside the office.

Unum is an equal opportunity employer, considering all qualified applicants and employees for hiring, placement, and advancement, without regard to a person's race, color, religion, national origin, age, genetic information, military status, gender, sexual orientation, gender identity or expression, disability, or protected veteran status.

More Information on Unum
Unum operates in the Insurance industry. The company is located in Chattanooga, TN, Portland, ME, Baton Rouge, LA and Glendale, CA. Unum was founded in 2022. It has 9536 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 24 open jobs at Unum, click here.
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