Regional Digital Director- Northeast Region at Ansira (Detroit, MI)

| Detroit, MI
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In a world where it’s never been harder for brands to capture and keep customers, experience is everything. An independent, global marketing agency, Ansira believes designing relevant, persuasive experiences for all the right moments is the only way to strengthen relationships, cultivate brand loyalists, and assure profitable growth. That’s why Ansira arms brands and their sales partners with solutions to make those experiences possible: strategy, performance marketing, loyalty marketing, martech consulting and integration, channel partner marketing, and local marketing activation. For more information, visit Ansira.com or LinkedIn.

This position supports the on-going development, expansion and management of Tier 2 Regional and Dealer Group Advertising in the Northeast Region. This position is remote. The ideal candidate will have a successful track record in dealer/group digital advertising, media planning, advertising implementation, working with remote operations/support teams and addressing several layers of regional and dealer clients. Along with a practical understanding and expert working knowledge of Tier 2 programs and their Advertising Agency of record (AORs) operations. The ability to work internally with Ad Operations, Business Intelligence and creative services to develop strategic digital marketing campaigns for regions/dealer groups. Strategic marketing and sales skills are also required for development of and expansion of regional/LMA digital advertising plans. In addition, strong interpretation skills that can translate analytics/value to regional/dealer group audiences in order to expand the business. The ability to communicate digital marketing as part of a broader media mix. Represent media performance with dealer groups and communicate digital marketing value.

What you will do:

  • Provide expert consulting related to advertising products and the ability to sell new ideas, strategies, and media opportunities to Agencies or OEMs
  • Develop and communicate advertising strategies for regional and dealer group audiences in order to expand and sell products, promotions, and other activities that will build value in the program. 
  • Maintain support for top-level VIP dealer clients through troubleshooting issues and coordination with the integration teams that may be developing unique deliverables for these dealers.
  • Maintain a balance of relationships across OEMs, Agencies, and Dealers and know how to work across these Client groups seamlessly and cohesively as one team.
  • Provide primary contact for Advertising/Marketing operations to ensure consistent and complete implementation of all stakeholder priorities.
  • Passion for and demonstrated excellence in people development and organizational leadership.
  • Excellent written and verbal communication skills, including presentation, negotiation abilities or executive relationship experience
  • Positive, can-do spirit and proactive problem solver
  • Strong self-discipline and time management skills
  • Multitasker capable of switching easily and constantly between strategic and tactical work.
  • Well-developed decision-making skills. Creative, yet pragmatic. An independent thinker, adept at building consensus when it comes to executing decisions
  • Attention to detail, excellent organizational skills, superior time management skills, and the ability to work with minimal supervision are essential.
  • 50% Travel required

Qualifications:

  • Minimum of 8-10 years of experience 
  • Bachelor’s Degree in Marketing or Advertising or relative equivalent discipline
  • Masters preferred
  • Automotive Sales and Service with dealer contact and OEM experience a plus
  • Developing Training and Communications
  • Project management of multiple large and complex business process projects
  • Experience influencing others
  • Strong interpersonal and written communication skills
  • Leading direct report team members and coordination with other departments






We are a culture of passionate, collaborative and respectful people. We are curious about finding the most strategic solutions, while being fearless in our pursuit of pushing the limits.

More Information on Ansira
Ansira operates in the Marketing Tech industry. The company is located in St. Louis, MO, Chicago, IL, Troy, MI, Atlanta, GA, Dallas, TX, Irvine, CA and Seattle, WA. Ansira was founded in 1919. It has 791 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 92 open jobs at Ansira, click here.
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