LTK is looking to expand its PR and Newsroom team with an outcome-oriented public relations professional. This position requires an ambitious team player with a proactive approach to identifying opportunities and securing coverage that elevates LTK and reinforces its leadership position in the creator commerce industry.

As Manager of PR, you will have extensive media relations experience, especially in the tech, retail and industry/trade sectors, and are an expert at generating earned media coverage. In this role, you must be motivated to proactively seek out and land story ideas and gain new exposure for the company across traditional and new media.

Key Responsibilities

• Constantly building new media relationships and nurturing existing ones across traditional and new platforms. Develop strong, trusting relationships with reporters across key verticals -- business, industry/trade, tech -- as well as other important industry tastemakers.
• Identify and develop story angles that can attract earned media coverage to drive awareness and understanding of LTK across a wide range of sectors. 
• Bring outside of the box, creative thinking to break into new mediums, audiences, etc.
• Diligently maintain PR measurement reporting and dashboards, communicating important competitive insights and performance to the business leaders.

Knowledge, Skills And Abilities

• Excellent media relations skills and extensive media relationships across traditional and new platforms - spanning consumer, business, industry and technology
• Strong storytelling skills
• Knowledge of social media platforms, e-commerce landscape and the influencer marketing industry 
• Deep understanding of technology industry, and ability to communicate complex topics effectively
• Thrives in a collaborative environment and is highly proactive in executing the task at hand. Ability to manage and / or collaborate with internal and external cross-functional groups
• Able to see the big picture and identify creative ways of engaging our target audiences with interesting and newsworthy angles
• Exceptional writing skills, with the ability to adapt writing style for different, nuanced audiences; understands what tone / content best resonates with the respective audiences
• Confidence to engage with and build consensus among business or function leaders at all levels
• Strong written and verbal presentation and organizational skills

Qualifications

• The ideal candidate has 7 - 10 + years of PR experience, including tech and/or product communications
• The ideal candidate has worked in conjunction with cross-functional partners including social, marketing and product for aligned storytelling.
• Bachelors degree in journalism, communications or PR preferred

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