Product PR Manager - Secureworks - US Remote at Dell Technologies (Atlanta, GA)

| Atlanta, GA
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Product PR Manager

Secureworks® (NASDAQ: SCWX) is a global cybersecurity leader that protects customer progress with Secureworks® Taegis™, a cloud-native security analytics platform built on 20+ years of real-world threat intelligence and research, improving customers' ability to detect advanced threats, streamline and collaborate on investigations, and automate the right actions.

We enjoy competitive compensation and benefits packages, and reward and recognize our employees for exceptional results. A constant focus on continued learning and growth keeps our team members engaged and excited about "what's next." We offer flexible work options when available and emphasize the importance of work-life balance. We know that when our people are rewarded, recognized, and rejuvenated, we win as a team.

Secureworks' Cybersecurity/Product PR Manager will lead the company's strategic engagements with target media to promote the company's solutions, capabilities and expertise and support the company's brand, reputation, and demand generation. This leader is responsible for developing and executing the company's product PR plan including awards and media relations programs and engagements that advance Secureworks' position as a cybersecurity software and XDR leader. This professional works closely and in partnership with the company's Counter Threat Intelligence Unit, Product Marketing and Product Management teams to position Secureworks' threat intelligence insights and software capabilities. This professional also monitors the news and competitive landscape to anticipate issues and identify opportunities to engage reporters and develops response strategies as appropriate.

Role Responsibilities
  • Developing, managing, and measuring Secureworks' product PR and visibility strategy including product reviews and awards
  • Identifying news opportunities and pitching feature coverage that showcases Secureworks thought leadership and software differentiation in protecting and securing organizations
  • Developing product launch press strategies and writing/managing product press releases
  • Managing Product Reviews with targeted cybersecurity media
  • Management of product and industry awards program including nomination submission and promotion
  • Amplifying coverage via internal channels and promote on and social media in partnership with the Marketing team
  • Measurement and reporting for PR team

Minimum Requirements
  • Cybersecurity experience is required
  • Enterprise product and/or software PR experience is required
  • 12+ years of PR/Media Relations experience and established relationships with business, IT and cybersecurity outlets and reporters
  • Journalism background: proficient, experienced AP-style writer

Preferred Skills
  • Bachelor's degree/Master's degree with 5-8 years' experience, or 10+ years of related equivalent experience
  • Excellent written and verbal communications skills
  • Results driven: Proven success pitching feature coverage
  • Ability to work in a team environment, influence others to achieve results and to manage in a matrix environment
  • Strong technical aptitude. Ability to prioritize projects and deliverables

Location: US Remote


Secureworks (A Dell Technologies Company) is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Secureworks are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Secureworks will not tolerate discrimination or harassment based on any of these characteristics. Learn more about Diversity and Inclusion at Secureworks here.

As members of the disability confident scheme, we guarantee to interview all disabled applicants who meet the minimum criteria for the vacancies and ensure our recruitment process is inclusive and accessible.
More Information on Dell Technologies
Dell Technologies operates in the Information Technology industry. The company is located in Round Rock, TX. It has 246171 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 11 open jobs at Dell Technologies, click here.
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