Veeva
Veeva's cloud software enables the life sciences industry to bring new therapies to market faster.
New York City, NY

Product Marketing - Vice President (New York City, NY)

| New York City, NY
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Veeva [NYSE: VEEV] is the leader in cloud-based software for the global life sciences industry. Committed to innovation, product excellence, and customer success, our customers range from the world’s largest pharmaceutical companies to emerging biotechs. Veeva’s software helps our customers bring medicines and therapies to patients faster.

We are the first public company to become a Public Benefit Corporation. As a PBC, we are committed to making the industries we serve more productive, and we are committed to creating high-quality employment opportunities.

Veeva is a Work Anywhere company which means that you can choose to work in the environment that works best for you - on any given day. Whether you choose to work remotely from home or work in an office - it’s up to you.

The Role

We are looking for a Vice President of Product Marketing who excels at managing exceptional teams, messaging and positioning marketing strategy and execution, and content marketing aimed at establishing and extending market leadership.

Key are your skills in hiring, mentoring, retaining top talent, and fostering a cohesive, high-performing team. You will guide a group of product marketers—each focused on a major product area/suite—in developing strategic plans that leverage the full marketing mix, messaging, content, and field enablement that drives market leadership and customer success. You will own the overarching message and value proposition for the full offering that spans all the team’s product areas.

We support highly complex, multi-touch sales cycles in a very high ASP, low churn environment. It is our aim to ensure long-term leadership and customer success and in every market that we enter, your focus on long-range planning and excellence in execution across multiple large markets is instrumental.

You are also a key member of the marketing leadership team, focused on building a world-class marketing function and ensuring strong cross-team collaboration. The role is highly collaborative and works closely with the strategy team, sales, services, field marketing, and product management to arrive at the best possible messaging and plans.

What You'll Do

  • Build, inspire, and lead an organization that delivers against marketing goals, with clearly defined roles, career paths, succession plans, and employee success strategies
  • Guide the team’s development of plans, messaging, and content that translates business goals into effective marketing strategies and drives market leadership for key product lines and customer segments 
  • Define and own the product positioning for the full portfolio of products aimed at senior business and IT leaders
  • Expand and scale content marketing to ensure the right content and derivative assets are developed quickly and with quality 
  • Develop and foster the creation of fresh and new product marketing ideas and content to deliver on Veeva’s position as a thought leader
  • Closely collaborate with strategy, sales, and product leadership and across marketing functions to ensure the development and delivery of the most effective programs aligned to the needs of the business
  • Ensure the function scales through prioritization of high impact, high leverage content, and successful cross-team and gains leverage, where possible, from what’s produced in other geographies, particularly Europe, and proactively shares programs and lessons learned from the U.S.
  • Measure and optimize to ensure activities are effective, efficient, and deliver high ROI

Requirements

  • Minimum 5 years of marketing leadership and 10 years of product marketing experience (or equivalent) in technology companies (preferably high growth)
  • Deep experience in thought leadership and product messaging, content development, and sales enablement
  • Passion for leading teams and a proven track record of hiring, mentoring, and retaining world-class marketing talent
  • Exceptional verbal communication skills and a clear and persuasive, buyer-oriented writing style
  • Excellent operational and project management, including the ability to manage diverse projects and multiple priorities under aggressive timelines and expectations 
  • Strong desire and experience working in a high-growth, fast-paced, entrepreneurial environment
  • Must be a creative, flexible, hands-on marketer with a focused ability to get the job done even in the face of time, budget, or resource constraints
  • Collaborate team player with great interpersonal skills and an exceptional ability to work effectively cross-functionally and with executive leadership 
  • Passion for leading teams as well as delivering results as an individual contributor

Nice to Have

  • Experience marketing high ASP solutions to business buyers
  • Hypergrowth enterprise software company experience

#LI-RemoteUS

Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at [email protected]

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • D3JSLibraries
    • boto3Libraries
    • PandasLibraries
    • ASP.NETFrameworks
    • FlaskFrameworks
    • AWS LambdaFrameworks
    • JenkinsFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • AWS RedshiftDatabases
    • AWS AuroraDatabases
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
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What are Veeva Perks + Benefits

Culture
Volunteer in local community
Crossix participates in local volunteer activities, including bi-weekly lunches with the AHRC, delivering meals with Meals on Wheels, working with Montefiore Medical Center, etc.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Crossix has an incredibly active Culture Club where members come up with creative events and programs from our summer outing to themed happy hours and volunteer opportunities throughout the year.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Online course subscriptions available

An Insider's view of Veeva

What are some social events your company does?

Crossix encourages team and company-wide events, so we have activities like happy hours, Escape the Room outings, pizza making as well as field day and community service events.

Sean Bell

Analytics Services Manager

What's the biggest problem your team is solving?

My team is starting to do a lot more work in retail pharmacy, so we need to think about how the goals of retail pharmacy clients differ from pharma clients and how to tailor analyses to provide insights that meet these goals

Kate

Analytics Services Senior Manager

How does the company support your career growth?

From your immediate manager and up, there’s a culture of support that manifests in regular check-ins, growth plans geared towards giving you the kinds of work you’re interested in, and plenty of feedback in both directions.

Hart

Channel Partner Manager

How do you empower your team to be more creative?

Innovation is in our company DNA and everyone on the team is always encouraged to bring new and unique ideas to the table. Our Culture Club also organizes creative initiatives that make our working environment more collaborative and fun.

Asaf

CEO

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