Product Marketing Strategist at ATPCO (Remote)

| Washington DC | Remote
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Job Description

As a Product Marketing Strategist, you will contribute to the overall integrated product strategies and create associated assets to drive awareness, consideration, and the adoption of our solutions. This role is within the Product Marketing team and will assist in delivering rich audience insights while partnering with internal teams to launch product messaging across PR, email, web, social, customer pitch decks, internal presentations, and more. This role requires proven storytelling expertise, strategic thinking, business acumen, collaboration, and a passion for the customer.

You Will:

  • Collaborate across internal teams to build brand messaging and positioning frameworks, value prop, and associated materials for ATPCO products
  • Create compelling and comprehensible integrated narratives that convey ATPCO’s vision for our solution’s value, benefits, and more
  • Support the strategy development of go-to-market campaigns by leveraging consumer insights, content marketing, social/web/email platform marketing, ABM (account-based marketing), partner marketing, and other tactics depending upon campaign goals
  • Scale messaging to amplify the narrative through marketing channels with proven tactics to support key announcements and solution launches
  • Collaborate with the product team, sales, business planning, finance, and other internal/external stakeholders on product investments, priorities, and roadmaps to shape messaging
  • Effectively communicate value prop, narrative, and target audiences to partner stakeholders to land messaging across keynote scripts, campaigns, social media, client stories, product demos, sales plays, and blogs
  • Use rich customer insights to create and inspire integrated marketing communications, events, and programs to deliver a differentiated voice for the brand

The Ideal Candidate:

  • Bachelor’s Degree in Marketing, Communications, Business, or a related field
  • Prior work experience in product marketing, product management, brand management, and/or technology evangelism
  • Demonstrated ability to create narratives targeted to different segments, delivering clear outcomes and a call to action
  • Strong collaboration skills and the ability to work in a highly matrixed organization across product, sales, and marketing
  • Analytical skills and a demonstrated ability in using data to build and present business cases to key stakeholders
  • Previous experience in the airline industry or technology solutions is a plus

Additional Information

ATPCO is the foundation of flight shopping, providing pricing and retailing data, tools, and services to 500+ airlines, global distribution systems, sales channels, and technology companies. ATPCO links the entire airline community together, collaborating to develop industry standards for airline distribution and end-to-end technology solutions. From shopping to settlement, ATPCO solutions work seamlessly across existing, new, and evolving technologies and methods. Airline-owned and reliably supporting air travel for more than 55 years, ATPCO is everywhere people buy flights.

Employees are eligible for our benefits package including employer matched 401(k), group health insurance and wellness programs, paid time off, tuition reimbursement, standby flight program and employee collaborated work and life standards.

We consider qualified applicants for employment without regard to race, gender, age, color, religion, national origin, citizenship status, marital status, disability, sexual orientation, protected military/veteran status, gender identity or expression, genetic information, marital status, medical condition, or any other legally protected factor.

More Information on ATPCO
ATPCO operates in the Aerospace industry. The company is located in Dulles, VA. ATPCO was founded in 1965. It has 561 total employees. To see all 12 open jobs at ATPCO, click here.
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