Basis Technologies
Chicago, IL

Product Marketing Specialist

| Chicago, IL
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WHO WE ARE 

Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands. 

Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place. 

We are deeply committed to building software that will change the ad tech industry for the better and are equally dedicated to building an inclusive culture of highly motivated individuals who create a positive and supportive environment together. We invest in our culture and support our employees so they can do their best work. 

Basis Technologies is headquartered in Chicago, with beautiful offices also in Toronto, Dallas, Denver, and New York to name a few. Our employees have the flexibility to work in one of our office locations, completely remote, or a hybrid of the two. Please note, we are hiring on a remote working basis only in the U.S. and Canada.

ABOUT THE TEAM

This team of highly motivated and innovative thinkers develops internal and external messaging for Basis Technologies' brand and product, Basis. Beyond speaking to specific functionalities, they understand the value of implementing Basis within the ad tech industry and are responsible for communicating those messages throughout the marketplace. Powered by cross-functional collaboration, they go above and beyond by demonstrating how Basis improves the lives of those working in our industry.

WAYS YOU’LL CONTRIBUTE

Reporting to product marketing senior management, you will assist in crafting messaging and positioning, work with the product and customer success teams on customer communications, support the sales team with marketing tools and serve as a market-facing subject matter expert for Basis' product and solution offerings. You will contribute by:

  • Working closely with product management, marketing and sales leadership to develop and execute clear go-to-market plans and product launches.
  • Ensure sales and customer success teams are briefed, trained and furnished with appropriate collaterals
  • Owning the delivery of all sales enablement material across all product lines, including but not limited to: Sales Decks, Product Overviews and Battlecards
  • Monitoring key market trends, competitive landscape and the perception of Basis in the market
  • Assisting in determining market segments and customer buying criteria, integrating this knowledge into product launch and demand generation activities
  • By collaborate with product managers to develop value propositions that lead to clear product differentiation
  • Assisting in developing customer-focused messaging and create compelling sales tools that support the selling of product and solution offerings
  • Owning competitor research and benchmarking, ensuring internal stakeholders are updated on relevant competitor activity
  • Pro-actively contributing to demand generation plans and content marketing plans, ensuring funnel content and outreach is aligned clearly to defined value propositions
  • Translating new feature releases into meaningful sales and marketing collaterals, making recommendations for action where required
  • Working closely with customer success and marketing team on collection of customer insights

WHAT YOU BRING TO THE TABLE

  • 3-5 years of experience in product marketing or sales enablement roles with proven results
  • Experience in Business to Business (B2B) marketing preferred
  • Experience in adtech or marketing technology highly valued
  • Ability to hit the ground running in a product marketing capacity
  • Demonstrated ability to learn quickly and apply problem-solving skills to business and technical challenges
  • Technical aptitude to understand assigned products, with an astute knowledge of industry market trends
  • Proficient in current marketing strategies and best practices
  • Ability to effectively communicate and present information to a wide range of audiences
  • Excellent interpersonal, organizational and verbal/written communication skills
  • Effective cross-functional project management skills
  • Continuous learner driven to succeed and achieve significant results
  • Bachelor’s degree in Marketing, Business or related field or equivalent professional experience

ANYTHING ELSE? 

Don't think you have all the skills required for this role? That's okay, we recognize that experience can be built in many ways. If you have relevant skills that are not reflected in your resume, we welcome your candidacy and encourage you to share more in an optional cover letter, even if your experience doesn’t match our exact requirements.

LIFE WITH BASIS TECHNOLOGIES

We take care of our people and believe that our success depends on the growth and well-being of each one of our team members.

We provide a thoughtful perks and benefits package including competitive 401k/RRSP matching, mental health support, a funded health savings account, paid sabbatical, generous parental leave, a flexible work environment and time off policy, and more. 

We are proud to be an equal opportunity employer are committed to building teams that are diverse in thought, perspective, and culture. We celebrate all team members regardless of gender identity, sexual orientation, race or cultural background, religion, disability, and age. Our employee-led communities enrich our culture of uniqueness, inclusivity, and empowerment. 

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Technology we use

  • Engineering
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What are Basis Technologies Perks + Benefits

Basis Technologies Benefits Overview

While our people work to change an industry, we reward them with industry-leading perks. It’s about making sure our employees feel happy, healthy, and fulfilled when they come to work.

Culture
Volunteer in local community
Centro offers each employee one day per calendar year to use for community work or volunteering opportunities. Local offices regularly organizes group volunteer activities for employees.
Partners with Nonprofits
Centro partners with local non-profit organizations to support various causes and to organize group volunteer events for employees.
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

An Insider's view of Basis Technologies

How would you describe the company’s work-life balance?

Instead of balancing work and life, it’s about blending the two. As a parent, I may need to leave for part of the day or before 5. Everyone here understands and I don’t feel guilty. Even if I’m not sitting at my desk from 9-5, my work and my team's work will still be done on time. Basis is giving me the opportunity to live the best life I can.

Matt

Senior Director, Financial Planning

What projects are you most excited about?

I'm excited about evolving our data integrations because it is through integrations that we can automate workflows for all major channels and enable machine learning to solve complex problems at scale! I love discovering what we can accomplish through the power of data, automation, and artificial intelligence. This is the present and the future.

Juan

Director, Product Management

How has your career grown since starting at the company?

I began my career at Basis Technologies in 2017 as an intern on the Research & Insights team. Since then, I have grown to become the Director of Research. I credit much of my success to the opportunities my manager has presented to me. She is an amazing mentor who challenges me and constantly encourages growth, which makes me thrive at Basis.

Maggie

Director, Research & Insights

How do you empower your team to be more creative?

One of the reasons the team is enabled to be more creative is that I don’t assume I know all the answers. I love an environment where team members come to a discussion to bounce ideas around and the magic as a path forward is co-created.

Joanna

EVP, Operations

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Centro
Chicago, IL
3 weeks ago
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Chicago, IL
3 weeks ago
WHO WE ARE  Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands.  Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.  We are deeply committed to building software that will change the ad tech industry for the better and are equally

Sr Product Manager

Centro
Remote
5 days ago
We are deeply committed to building software that will change the ad tech industry for the better and are equally dedicated to building an inclusive culture of highly motivated individuals who create a positive and supportive environment together. We invest in our culture and support our employees so they can do their best work.