Product Marketing Specialist at ABB (Atlanta, GA)

| Atlanta, GA
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Product Marketing Specialist
Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

In this role, you will define, plan, and ensure the implementation of product marketing strategies for Motor starting (Contactors, Motor protectors, Overload relays) in the United States, meeting business targets and aligning with global product strategy. You will oversee all sales and marketing activities and events to drive sales and increase market share.
This position reports to

Product Marketing Manager
Your responsibilities

  • Developing and executing the annual marketing plan with Product Group Motor Starting & Safety sales leaders, focusing on business development in US
  • Coordinating market studies with the Product Marketing and Sales team, defining appropriate forecasts and business/marketing plans for the motor starting portfolio assigned
  • Product Management: Collaborates with division Global Product Managers and Local Product Marketing Managers on local standards, and installation norms to ensure local product market acceptance and ensure master data is up to date, inclusive of price, packaging, performance characteristics, etc.
  • Work with the global application team to develop UL centric contents to boost the demand creation for the Motor Starting portfolio
  • Define the stock profiling for the products in the portfolio and work with the operation team to keep it up to date in changing market conditions
  • Delivering product information, providing training (technical and sales) for the sales team, and driving sales efficiency
Your background

  • B.S. in Electrical Engineering, Marketing or in a related field with a minimum of 5 years of experience in electrical products management or sales.
  • Demonstrated experience in the development and implementation of marketing and sales strategy.
  • A collaborative, solution-focused approach, with strong written and spoken communication skills, as well as relationship-building skills.
  • Strong analytical and problem-solving skills are required.
  • Ability to travel (US) up to 30%.
  • Experience with SAP is preferred.
  • Candidates must already have a work authorization that would permit them to work for ABB in the US.
  • Retirement plan
  • Life insurance
  • Disability insurance
  • Accident insurance
  • Wellbeing program
More about us

ABB's Electrification Global Markets organization is responsible for the go-to-market strategy and generating profitable growth for the Electrification Business Area. Our 10,000 strong commercial team represents the portfolio of all Electrification Business Area Divisions in over 100 countries. Our unmatched domain expertise across key industry verticals and channels combined with our truly global footprint makes us able to deliver extraordinary business results, supporting our customers with solutions which address their current needs, whilst considering the future emerging trends such as Urbanization, Digitalization and Shift to Electricity and Sustainable Energy.We look forward to receiving your application. If you want to discover more about ABB, take another look at our website Employment Opportunity and Affirmative Action at ABBABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace.All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites: an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to [email protected]. Resumes and applications will not be accepted in this manner. #LI-Hybrid
More Information on ABB
ABB operates in the Analytics industry. It has 94141 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability insurance, Dental insurance, Vision insurance, Health insurance and Life insurance. To see all 117 open jobs at ABB, click here.
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