Product Marketing Specialist - US Remote

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Who We Are:
Vista's Customer Experience and Marketing organization serves, inspires and delights customers - and helps others in our organization do the same. From the simplest interaction on our website to how people take in our advertising and communications, we are obsessed with delivering value. We know our customers' needs, and we strive to exceed their expectations. Touching every element of the business, we're here to grow and build the Vista brand, reach new audiences and offer the best possible experience for every customer.
At Vista, we use our love of all things tech, design, digital, manufacturing and care to make products and solutions accessible and easy. Our aspiration is to become THE indispensable Design & Marketing partner for small businesses!
Vista is in the early stages of a journey to expand our offerings well beyond Print into a full-service, self-service marketing and design solution destination to help small businesses launch and grow. In recent times we made big moves like acquiring 99designs and partnering with Wix in order to accelerate this journey, as well as focusing our internal resources toward building better Print, Design and Digital products. As our ecosystem of offerings grows, our ability to serve a wider range of small business owner improves, thus presenting an opportunity to evolve how we market our products and solutions to key audiences.
Product Marketing is a global team which excels in bringing a product/platform/service to market. For both key new and existing products this team is responsible for communicating the product's value to the market & customers. This includes aspects such as determining product positioning, key messaging, crafting Value Propositions, playbooks, tools and assets, GTM strategies and approaches. It also ensures key stakeholder and customers understand the offering and this team develops Marketing activities and initiatives to different audiences in a way that drives key demand and usage. This team also plays a meaningful role ensuring consistencies and coordination of major initiatives across Categories and Countries.
What You Will Do:
Vista has a key strategic initiative to build, nurture and elevate how we approach Product Marketing today across the business and the value it can deliver. The Senior Product Marketing Specialist straight line reports into the P&SM Central Marketing function, but is highly embedded and supports a number of our key Product Categories. Product Marketers are key roles which are embedded very deliberately into a specific group/s to ensure that they become the Marketing voice for a given area by having strong Category and Product expertise and understanding the Category's vision. They then also act in a Central Marketing capacity, for example as a liaison between the Category and Central Marketing organizations.
  • Primary responsibility is to communicate the Category and Product's value to the market & customers.
  • Working with Senior Product Marketing managers, creates the overall product / category marketing strategy & plans by partnering closely with Category Portfolio leads across different product categories.
  • Creates demand for products through effective positioning, messaging and marketing programs, including creating the customer facing Value Proposition for a Product/Category (works closely with Product Managers & the Senior Product Marketing Manager/s to align on overall direction)
  • Creation of Toolboxes & key support 'menus' for product groups and regions to deploy (playbooks, assets, copy, creative, comms etc.) - Framework owners and developers - sharing globally as necessary
  • For key launches / initiatives creates campaign strategies to attract new prospects and customers - thereafter works with GTM who build, execute, and deliver campaigns
  • Sets the bar across categories for approaches, tools, and content to support a given product/platform/service
  • Contributes and feeds into Product & Category strategies & initiatives - brings a vital Marketing perspective to those meetings, reviews, and decisions - attends biannual reviews

Your Qualifications:
At Vista, we value the experiences that individual team members add to our culture. Please don't hesitate to apply even if you don't meet the exact qualifications, we look forward to learning more about you!
  • 3+ years of proven experience in Marketing, ideally Product Marketing related fields
  • Someone who brings passion & energy to the team
  • Ability to think analytically and use data to make informed recommendations
  • Customer-first mentality and foresight for delivering the best end-to-end experience
  • Degree educated - desirable, not mandatory

Why You'll Love Working Here:
Being at Vista means that you don't see work as just a building, a desk or a manufacturing floor. You see it as a chance to take a step forward in your career journey - and your life. We strive to give you everything you need to learn, grow, and succeed. Through innovation, collaboration, and perpetual exposure to what's next, we're always pushing boundaries and broadening our horizons. We embrace the chance to operate outside of our comfort zone to discover what we're capable of. Some might call that a challenge; we just call it another great day at work.
Vista has received numerous recognitions including a perfect score of 100 on the Human Rights Campaign Foundation's 2021 Corporate Equality Index (CEI) naming us a Best Places to Work for LGBTQ Equality. We also earned a place as one of the best remote-first workplaces in the U.S. and on the Boston Best Places to Work list from Built In. In addition, Vista's CEO, Robert Keane, was recently honored with Comparably's Best CEOs award, listing him among the top CEOs according to employees.
Remote First-Culture:
In 2020, Vista adopted a Remote-First operating model and culture. We heard from our team members that having the freedom, autonomy and trust in each other to work from home and, the ability to operate when they are most productive, empowers everyone to be their best and most brilliant self. Vista also provides collaboration spaces for team members to work physically together when it's safe to do so or believe in-person working will deliver the best results. Currently we are enabled to hire remote team members in over 30 US States as well as many countries in Europe: including Spain, Germany, UK, Czech Republic, Ireland and Switzerland.
About Us:
As an e-commerce powerhouse, Vista is the design and marketing partner to millions of small businesses around the world. For over 20 years we've been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. VistaCreate, 99designs by Vista and VistaPrint, all under the parent brand Vista, represent a full-service design, digital and print solution, elevating small businesses' presence in physical and digital spaces and powering them to achieve success. Vista is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.
Equal Opportunity Employer:
Vista, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.
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An Insider's view of Vista

How would you describe the company’s work-life balance?

My commute used to be three hours every day. Then the pandemic hit, and I realized that working from home allows me to take my kids to school every day, and and to go for a run in the afternoon between meetings... Strangely enough in this time of crisis, my quality of life improved so much that I realized I never want to go back to an office again.

Lukas Vermeer

Director of Experimentation

What projects are you most excited about?

Vista is building an awesome new website using world class microservices architecture, working on many innovative and challenging projects and building a variety of data products. We are a very agile company and work in teams of data product owners, data scientists and data engineers. We are consistently improving ourselves and data products.

Dorina Alimadhi

Lead Data Engineer

How does the company support your career growth?

I have recently taken up a new role in Brand Activations, having worked in Marketing for two years at Vista. Remote-first removed so much pressure from the process. Asynchronous and remote work has also helped me remain in work while having a baby. Without remote-first, I would have felt more pressure to leave work to be the primary caregiver.

Stephanie Tzortzis

Program Manager, Brand Activations

How do you make yourself accessible to the rest of the team?

Our team does quite a lot of work asynchronously so that, when we come together, it's to talk about more complex topics or have a weekly catch up, instead of a daily one. We talk about key issues we're working on so that we can align and keep the team operating efficiently.

Fran Maitland

HR Director

What is your vision for the company?

My vision as CDO is to transform Vista into one the world’s most iconic DnA-driven companies. We want all of Vistaprint to think of data like water: easily accessible, inexpensive and vital to our wellbeing. To turn this into a reality, we need to significantly grow our team massively over the next year.

Sebastian Klapdor

Chief Data Officer

What are Vista Perks + Benefits

Vista Benefits Overview

Vista strives to provide competitive compensation and benefits programs. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with flexibility to meet our team member's changing needs. Benefits include a generous medical, dental and vision plan. It also includes Flexible Spending Accounts, HSA, Commuter benefits, 401 k Plan as well as paid time off programs (volunteering, sick leave, PTO and flex time)

Culture
Volunteer in local community
Two days per year where team members can volunteer at a charity of their choice
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Team owned deliverables
Team based strategic planning
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Vista employees can contribute up to $2700 annually to their FSA.
Disability Insurance
Short-term Disability insurance covers 100% of annual salary
Dental Benefits
Our dental plan covers up to $2000 per member/ year
Vision Benefits
The vision benefits plan covers $175 for glasses/year
Health Insurance Benefits
Vista offers 3 seperate health plan options through Bluecross Blueshield of MA
Life Insurance
Life insurance is equal to 2 times an employee's annual salary upto a maximum of 400,000
Pet Insurance
Employees have the option to pick up discounted pet insurance through Nationwide
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Vista 401(k) retirement plan offers a broad selection of stocks, bonds and international index funds to choose from.
401(K) Matching
Vista provides employees with a 401(k) matching plan managed by [provider]. We match 50% of contributions up to 3% of an employee's annual gross pay.
Match charitable contributions
Team members are eligible for matching contributions upto $500/ year
Child Care & Parental Leave Benefits
Child Care Benefits
Vista provides Backup child care assistance.
Generous Parental Leave
We provide up to 16 weeks of parental leave for the primary caretaker. Vista also provides 4 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Vista provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Company sponsored family events
Vista sponsors an annual take you child to work day which is a highlight for employees and their families.
Vacation & Time Off Benefits
Generous PTO
Vista employees receive between 15 and 20 days per year of paid time off based on years of service.
Paid Volunteer Time
Sabbatical
Eligible employees get 4 weeks of paid sabbatical after their first 5 years of working at the company.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Team members can use pre-tax dollars for their transit/commuter parking needs
Happy Hours
Happy hours are hosted Once every two weeks.
Fitness Subsidies
BCBSMA members are eligible for upto $150 reimbursed annually.
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Vista offers employees professional development opportunities like the ability to attend job related conferences and seminars.
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $5250
Promote from within
Mentorship program
Online course subscriptions available

Additional Perks + Benefits

“The VistaBreak” is one of the most prized benefits we offer our employees. This four-week paid sabbatical was originally established to grant some well-deserved time off to loyal employees when they reach their 5-year tenure. What could you do with an extra month of paid time off?

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