Product Marketing Manager (Columbus, OH)

| Columbus, OH
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We work hard to build the technology that connects thousands of today's libraries. But we also work hard to make a job at OCLC a meaningful part of a balanced life- not a substitute for one.

Technology with a Purpose. OCLC supports thousands of libraries in making information more accessible and more useful to people around the world. OCLC provides shared technology services, original research and community programs that help libraries meet the ever-evolving needs of their users, institutions, and communities. With office locations around the globe, OCLC employees are dedicated to offering premier services and software to help libraries.

The Job Details are as follows:

This position is responsible for the marketing activities for a variety of OCLC cloud-based products and services. This includes development of innovative marketing programs that articulate the value of OCLC products to various prospects and stakeholders across global markets. Attention to detail, along with the ability to grasp and translate technical capabilities of services into benefits, is crucial. The person should become an expert in the products, competition, market trends, buyers, how they buy and their buying criteria in order to transfer that knowledge to the sales channel. This includes translating the technical service features into messaging and positioning. Ability to relate discrete products to overall OCLC strategy is essential. Ability to understand sales process for complex network-based products is also helpful. Work with marketing communications group to develop and execute tactical plans.

Key Responsibilities:
  • Market intelligence - be the expert on buyers, how they buy and their buying criteria; be the expert on the different segments of the library market and how to position OCLC Services in chosen market segment(s).
  • Collaborate with product management in coordinating and documenting input from relevant user groups and/or advisory councils, win/loss analysis, and a consultative role in related market research activities.
  • Develop product positioning and messaging that differentiates OCLC services in the market, both to library staff and to end users.
  • Product launch and rollout of new functionality - plan the launch of new OCLC services or enhancements and manage the cross-functional implementation of the plan.
  • Ongoing management of the marketing components of the product management life cycle (PMLC)
  • Sales enablement - communicate the value proposition of OCLC Services and products to the sales team and develop the sales tools that support the selling process of services to different segments of the library community
  • Cross-portfolio marketing - develops inter-portfolio strategies and programs to differentiate OCLC and position specific services represented by the marketing manager within the suite of OCLC products and services.
  • Gather inputs and data to shape and reshape strategy and tactical plans as needed to ensure success and contribute metrics to ongoing product portfolio reviews.

I. Minimum Required Experience

  • Bachelor's in business or marketing or other relevant field; Master of Library Science, MBA or equivalent post graduate qualification preferred
  • 7+ years of software product management and product marketing experience with at least 3 years experience in a field facing role.
  • Experience with applying the Pragmatic Marketing process and toolset or equivalent in launching and marketing new products or services.
  • Prior experience in product marketing or product management in the software development field preferred.
  • Prior experience with marketing or product management within the library community preferred.
  • Knowledge of library services or relevant consumer software and services preferred.
  • Exceptional written and verbal communication skills
  • Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.
  • Willing to travel up to 10%
More Information on OCLC
OCLC operates in the Edtech industry. The company is located in Dublin, OH. OCLC was founded in 1967. It has 1211 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Dental Benefits, Vision Benefits, Health Insurance Benefits, Life Insurance and 401(K). To see all 30 open jobs at OCLC, click here.
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