Product Marketing Manager at HealthStream

| Nashville, TN
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Job Details

Job Location
Nashville Corporate Office - Nashville, TN

Position Type
Full Time

Education Level
4 Year Degree

Travel Percentage
Negligible

Job Shift
Day

Job Category
Marketing

Are you looking to use your marketing skills to make a real difference in the world? At HealthStream, the work you do will help contribute to saving lives!

We are passionate about improving patient care by developing the people who deliver care! HealthStream works side by side with healthcare organizations to ensure that their people are confident, compliant and credentialed according to the highest possible standards.

The healthcare industry consistently experiences new challenges, and care outcome is dependent on a confident and competent workforce. That is where you come in! We are looking for a data driven marketer and passionate storyteller that will help us launch and position our products and services within the marketplace.

POSITION SUMMARY

The Product Marketing Manager for Platform Solutions (PMM) plays a key role in the creation and execution of go-to-market strategies and campaigns related to HealthStreams platform products and services. The PMM will report directly to the Sr. Director of Product Marketing, and together, they will collaborate with Product Management, Sales, Customer Service, Implementations, Creative teams, vendors, etc.to facilitate strategic alignment and ensure business goals are met by demonstrating how HealthStreams products deliver value.

The PMM is expected to assist in developing, managing and executing all marketing initiatives including but not limited to: marketing plans, helping manage product-specific marketing budgets and campaigns, including but not limited to: email, SEM/SEO, social, advertising, digital initiatives, ABM, content, and webinars. Additionally, you will assist in sales enablement by helping create and manage all sales collateral materials and tools needed to support the sales teams.

ESSENTIAL DUTIES OR RESPONSIBILITIES
  • Develop and execute the go-to-market strategies for HealthStreams products and services.
  • Be the subject matter expert about your customers journey and willing to dive into competitive intel
  • Collaborate with Product Managers, Sales Associates and other cross functional teams to establish strategic direction and be able to influence key stakeholders.
  • Assist in sales enablement by creating sales assets and tools, as well as emphasize how to communicate the value of our products.
  • Leverage data to gather strategic insights and report results on all marketing campaigns.
  • Play a key role in the development and execution of marketing initiatives.
  • Contribute to creating, editing and deploying product marketing content that supports the strategic positioning and messaging to ensure consistency.
  • Use business intelligence tools (ie. Pardot, SalesForce, Google Analytics, PowerBI would be a plus!) to present and review results with senior management, adjust budgets and adapt campaign tactics to optimize delivery of qualified leads.
  • Collaborate with the entire marketing department to best leverage HealthStream assets to the benefit of these products.
  • Manage all collateral materials in support of the entire product solution set.
  • Ability to make decisions independently but also enjoy brainstorming with your team.


JOB SPECIFICATIONS:

1. KNOWLEDGE/EDUCATION AND EXPERIENCE REQUIRED:
  • A mandatory minimum of 3- 5 years experience in B2B marketing or SaaS based company.
  • Basic knowledge of marketing technology - experience using Pardot and Salesforce is highly desired.
  • Have or willing to obtain Google Analytics Certification so that we can ensure were focusing on data-driven results.
  • Degree in marketing, communications or related field preferred.
  • Healthcare experience or agency experience preferred but not required.

2. SKILLS REQUIRED:
  • This candidate must possess superior verbal and written communication skills.
  • Strong computer skills are critical.

3. ABILITIES REQUIRED:
  • Excellent organizational skills with a proven record of managing multiple projects and timelines simultaneously and an innate attention to detail.
  • An energetic, curious and mature self-starter who efficiently completes tasks in a fast-paced environment and is not afraid of leadership.
  • The ability to manage relationships internally and externally is expected along with excellent communication skill and professional acumen.
  • A team player that is passionate and willing to jump in and help when needed.
  • Willing to dive in and learn but also have a lot of fun and join a great team and culture at HealthStream.


HealthStream is an equal opportunity employer. HealthStream prohibits employment practices that discriminate against individual employees or groups of employees on the basis of age, color, disability, national origin, race, religion, sex, sexual orientation, pregnancy, veteran or military status, genetic information or any other category deemed protected by state and/or federal law.
More Information on HealthStream
HealthStream operates in the Edtech industry. The company is located in Nashville, TN. HealthStream was founded in 1990. It has 900 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Dental Benefits, Vision Benefits, Health Insurance Benefits, Life Insurance and 401(K). To see all 36 open jobs at HealthStream, click here.
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