Product Marketing Manager at GlossGenius

| New York City, NY | Remote
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About GlossGenius

GlossGenius is one of the fastest growing business management platforms across the beauty and wellness space. Our all-in-one platform provides booking, payments, and marketing functionality and is used by tens of thousands of small businesses every single day. 

Here are some highlights that we’re proud of:

  • With no sales team, our customer base has grown through robust word-of-mouth, which speaks to strong product-market fit and an evangelistic user base 
  • Scaled to facilitate hundreds of millions $ in appointments and platform activity
  • Closed deals with the nation’s largest salon partners, validating GlossGenius as an industry-leading choice
  • Named “Best of the Best Salon Software” by leading industry publication Beauty LaunchPad

About the Role

As a Product Marketing Manager, you will drive our touch points with each user across the entire customer lifecycle. You’ll be the one building and optimizing how a user onboards and experiences GlossGenius, and showing them all the platform has to offer. You’ll collaborate closely with cross-functional teams and get to flex your critical thinking, creative, analytical, and digital marketing skills.

The Impact You’ll Make

GlossGenius exists to help every business owner be successful. By owning the marketing touch points across the entire customer lifecycle, you’ll directly help tens of thousands of business owners on their own business journey. You’ll be critical in driving key growth goals for the company and leading the pack for building high-value and affinity interactions with the user. 

What You’ll Do

  • Build and manage the customer-facing journey and its collateral through email, push notification, and in-app message campaigns to drive growth 
  • Conduct extensive A/B testing and experimentation in cross-channel marketing campaigns to optimize for conversion, feature engagement, and retention 
  • Develop and drive positioning and messaging for the company through unique customer and competitive insights 
  • Drive awareness and growth by producing marketing assets like demo videos, customer stories, and emails that showcase the positioning and messaging for new features and products 
  • Analyze, identify, and recommend changes to tiers and pricing
  • Become the subject matter expert on our target audience, creating segmentation frameworks, prioritizing key jobs-to-be-done, and facilitating new feature/ product launches
  • Drive customer research to identify product and marketing opportunities; partner with product on research for new features and beta testing 

What We’re Looking For 

  • 5+ years of product marketing experience ideally in a SaaS, fin-tech, or strong B2C brand
  • Demonstrated examples of onboarding, product engagement, retention and/or up-sell campaigns you have executed from end-to-end using a cross-channel marketing strategy
  • Demonstrated examples of product marketing assets you have produced 
  • Experience driving cross-channel strategy across email, push, in-app message, and SMS
  • In depth experience working with cross-channel marketing platforms such as Iterable, Braze, Hubspot, etc.
  • Extensive project management and presentation skills, and comfort presenting findings and recommendations to leadership and key cross functional stakeholders
  • Experience conducting customer research and synthesizing core insights
  • Strong command of quantitative and qualitative data analysis and using data to drive decision-making
  • A passion for leading through change in a high-paced, fast-changing and sometimes ambiguous work environment
  • A demonstrated self-starter and incredible prioritizer who can take ownership of projects and drive them to completion with light direction

What You’ll Get 

  • Competitive market salary
  • Competitive health benefits (including dental and vision)
  • Family forming benefits and competitive parental leave policy
  • Employee contributed 401K
  • Unlimited vacation days
  • Flexible work-from-home policy 
  • Learning and development allowance (we always want everyone to level up their skills!)

At GlossGenius, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. GlossGenius is proud to be an Equal Opportunity and Affirmative Action Employer.

Interested in joining us? Reach out at [email protected]!

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Technology we use

  • Engineering
  • Product
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • ReactNativeLibraries
    • MongoDBDatabases
    • PostgreSQLDatabases
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • OptimizelyAnalytics
    • BalsamiqDesign
    • InVisionDesign
    • SketchDesign
    • FigmaDesign
    • JIRAManagement
    • TrelloManagement
    • ProductboardManagement

An Insider's view of GlossGenius

How does your team reward individual success?

We are very team-oriented but love calling out individual wins! Positive feedback from customers is always shared with the whole company, and leaderboards foster healthy competition and bragging rights for team members leading metrics each week. Employees get company-wide recognition in weekly newsletters and quarterly All Hands sessions!

Sabrina

Head of Customer Experience

What kinds of technical challenges do you and your team face?

We're building a platform that will power the future of small businesses. We focus on building well-architected apps and services to form a platform that scales horizontally and vertically - supporting the increasing ways we help our customers and the growing number of businesses using GlossGenius. Reliability is key!

Karim

CTO

What makes someone successful on your team?

Our team thrives on uplifting energy from curiosity, tenacity, and the drive to enable others. There is a contagious "make it happen" energy that empowers everyone on the team to be a builder, and everyone who leans into this grows rapidly. We’re glued together by our appreciation for each other and for our customers who make our work worthwhile!

Madelynn

Operations Associate

What is your vision for the company?

Our vision for GlossGenius is to be the gateway for entrepreneurship, enabling small business owners to focus on helping their guests and achieving their dreams. As the platform of choice that tens of thousands of small businesses already rely on every single day, we're excited about the impact we can have on the world around us

Danielle

CEO

How do you collaborate with other teams in the company?

We collaborate in every way! Everything you do here will have a high impact for both our customers and the company, so you will always be collaborating with people from other teams. We have a group of diverse backgrounds here, so I'm always gaining a new perspective or learning something new!

Ernest

Head of Business Operations

What are GlossGenius Perks + Benefits

GlossGenius Benefits Overview

We offer a competitive salary and equity package with comprehensive medical and dental insurance, and an unlimited vacation and time off policy - our team works hard, and we value their health, wellness, and time off to unwind and explore!

In addition to company and team events, we offer Lunch & Learns and cross-functional trainings. Employees are encouraged to take advantage of professional development opportunities - learning is core to what we do at GlossGenius.

Our employees also love + wear our unlimited (incredibly cool) GlossGenius team swag.

Culture
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
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