Product Marketing Manager

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Onfido is the new identity standard for the internet. We empower people around the globe to reach services they love and need simply, speedily and safely – whether they’re renting a car or opening a bank account or completing a high-value transaction where identity is key. We built a full-service suite of AI-powered identity verification solutions with fairness and inclusiveness at their core, and were awarded ‘Outstanding Leader in Accessibility’ and ‘Best Innovation in Algorithmic Bias Mitigation’ awards at CogX. 


Onfido is an established pre-IPO technology company with a prominent position in the global marketplace that has been repeatedly recognized for excellence in performance and innovation. In 2021 we were awarded ‘Artificial Intelligence and Machine Learning Hot Company’ by CyberDefense Global Infosec Awards, ‘Fraud Prevention Innovation of the Year’ at the CyberSecurity Breakthrough Awards, and named to the CB Insights Fintech 250 for the fourth year running. We've received over $200 million in funding from investors including TPG Growth, Microsoft, and Salesforce to achieve our vision. We partner with thousands of businesses to help millions access services every week – from billion dollar institutions to hypergrowth unicorns. We support identities from 195 countries, and 2,500+ document types. Our recent growth is fuelled by continued increasing demand in the United States – where we’ve grown in year-over-year sales by 264% – as more enterprise organisations accelerate their digital transformation plans with Onfido. 


Our goal is to work together to promote and celebrate an inclusive and diverse community. Collectively, all Onfidoers are committed to creating an environment where everyone can be themselves, and where differences are celebrated. We encourage people from all backgrounds and cultures to come together to solve some of the world's most interesting problems.


The Opportunity


The Onfido Product Marketing team is growing rapidly, and we are looking for an energetic Product Marketing Manager with experience driving market awareness and product adoption in SaaS B2B space. The ideal candidate will be a compelling storyteller responsible for developing captivating narrative for innovative products, solutions, and technology. In this role, you work with marketing, sales, and product organizations to bring the leading identity verification products to market. 

What You’ll Do:

  • Proudly tell Onfido story through marketing channels and internally
  • Develop market, product, and competitive insights for your segment, and bring this knowledge into positioning and messaging
  • Prioritize, and execute all go-to-market initiatives that raise product awareness and adoption and achieve category leadership
  • Develop compelling written and visual content, including full-featured product web pages, landing pages, datasheets, whitepapers, videos, webinars, case studies, and more
  • Collaboration with the growth enablement organization to deliver timely insights and product training to the global sales team
  • Help support digital events, field engagements, and industry conferences
  • Understand the impact of the product messaging and positioning “in the field,” and use this feedback to inform marketing priorities and make adjustments on the fly

What You’ll Bring:

  • 3+ years of Product Marketing or Product Management experience within a B2B technology company ideally in digital identity, cybersecurity, fraud prevention, or fintech space
  • Never-ending eagerness to learn and be better, inquisitive nature, and comfort in handling multiple projects in high-growth entrepreneurial environment
  • Exceptional storytelling skills, who can position complex concepts clearly and simply, both verbally and in writing
  • Strong analytical mindset, with proven ability to interpret data to generate actionable takeaways
  • Demonstrated ability to effectively position and launch B2B products, and help build a high-quality pipeline
  • Ability to effectively partner and collaborate with peers and managers across the organization, thriving in an environment where multiple disciplines come together cross-functionally to solve difficult and unique problems.
  • Don’t tick all the boxes, but think you’d still be a good fit? Apply anyway and show us what you can do!

#LI-LS1 #LI-Remote


Onfido Culture


Onfidoer’s share a set of core values and want to hear from you if you believe in:

> Succeeding together; you work collaboratively and put the team first

> Taking pride; you care about quality, producing great work and customer / user outcomes

> Creating customer buzz; you demonstrate a strong user / customer focus

> Learning things & sharing them; you have a natural curiosity and default to sharing knowledge with others

> Finding a better way; you’re adept at finding solutions, experimentation and innovating to make things better


Onfido Balance


Personal hyper-growth requires a fast-moving environment, a clear career development plan and—crucially—looking after ourselves.


Onfido Balance is the toolkit we’ve developed to succinctly communicate our benefits offering:

> Our Body benefits prioritise health, wellbeing, exercise and recovery. 

> Our Head benefits are focussed heavily on learning whatever your learning style, mental wellness and flexible working.

> Our Heart benefits are framed around sharing our success with our peers, our local communities and our future selves in the form of equity, corporate social responsibility and better togetherness.


Check out Life at Onfido via our LinkedIn Careers Page!


Onfido is committed to creating a diverse and inclusive work environment. We're always on the lookout for talented, passionate people and encourage applications from all backgrounds regardless of age, disability, gender, sexual orientation, parental status, race or religion. If you need reasonable accommodation at any point in the application or interview process, please let us know.

More Information on OnFido
OnFido operates in the Artificial Intelligence industry. The company is located in San Francisco, CA and New York, NY. OnFido was founded in 2012. It has 503 total employees. It offers perks and benefits such as Mental health benefits, Employee stock purchase plan, Flexible work schedule, Remote work program, Family medical leave and Paid holidays. To see all 16 open jobs at OnFido, click here.
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