Product Marketing Manager at Tovala

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About us.
We're Tovala, a food-tech company completely reinventing home cooking to save consumers time. Through an innovative combination of hardware, software, and food, we give our customers a way to enjoy really good, good-for-you meals without sacrificing time to do whatever matters to them. We've amassed a loyal, rapidly growing following in just a few years, radically changing the day-to-day lives of people across the country and successfully creating a new model for the food industry. We're looking for great people to join our team of hard-working, food-loving nerds.
About the job.
Tovala is looking for a Product Marketing Manager on a full-time basis. In this role, you'll define the go-to-market strategy for new and existing products, and lead cross-functional teams to drive adoption. As Tovala's first Product Marketer, you'll have the opportunity to build a product marketing function from the ground up at a fast growing company. This role reports to our Brand Marketing Senior Manager.
What does it mean to be a Product Marketing Manager at Tovala?
This role requires an expert project manager that doesn't mind getting their hands dirty. On any given day you might develop the go-to-market (GTM) strategy for a new product, optimize content for customer onboarding, or support the merchandising strategy of our weekly menus. You'll partner closely with product, insights and creative teams to build content that articulates product value in a thoughtful and compelling way, with consistency across all mediums.
How you'll spend your time at Tovala.
  • Ensure our product stories tie to Tovala's overall brand story
  • Utilize market trends, customer needs and competitive positioning to ensure Tovala's product experience is differentiated and aligned with target segment needs
  • Lead cross-functional go-to-market (GTM) plans; develop positioning, messaging, assets, and launch strategy for new products and features
  • Drive consistency in product messaging across all mediums, including web, app, collateral and third party marketplaces
  • Ensure marketing, business development, and customer support teams are equipped to talk about product features
  • Optimize adoption of existing menu innovation and product features in partnership with product and retention teams
  • Analyze the performance of campaigns, share results with stakeholders and optimize in real time to deliver performance results
  • Obsess over the voice of the consumer; work with Consumer Insights and Product teams to continually iterate and improve the customer experience
  • Research category trends and share them with product teams to identify market trends and opportunities
About you.
  • Bachelor's Degree or equivalent in Marketing, Business or related field
  • 3-5+ years of product marketing or category/brand management experience
  • Adept at leading and influencing cross-functional teams; solid interpersonal skills
  • Strong project management; able to organize, plan, prioritize, and meet deadlines.
  • Experienced storyteller; you know what makes people tick and are able to translate complex ideas into simple consumer stories.
  • Test & learn mindset; ability to form hypotheses and interpret quantitative and qualitative data
  • Creative problem solver, innovator, strategic thinker
  • Comfortable in a fast-paced work environment
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An Insider's view of Tovala

How would you describe the company’s work-life balance?

At Tovala, one of our core values is leading full lives. We work hard, but also strive to create an organization that is “about time” and encourages people to prioritize their health, family, and life.



How do you collaborate with other teams in the company?

The Data Team at Tovala abides by these principles: 1. Be a person, not your job - Respect, kindness, and levity increase the success rate of collaborative projects. 2. Best answer wins - We care about the quality – not the source – of ideas. 3. Over-Communicate - We meticulously communicate progress, blockers, and changes – though we don't nag!

Mohammad Naveed

Director of Data

How does the company support your career growth?

I have grown with Tovala from packaging meals at one of our facilities to now analyzing data on the Ops team to ensure that our customers receive their meals on time! Over the past 3.5 years I have been promoted four times. I have had the opportunity to take on increasing responsibility, understand the business, and grow immensely!


Operations Analyst

What's something quirky about your company?

I know it sounds like a cliche when people say that their company is like a family, but truly Tovala is like my family. There’s so much care and respect among team members that motivates me and everyone always jumps right in to help. I’ve also had the privilege as an early member to see this team grow quickly and maintain the same caring culture.


Senior Director of Business Ops

What are Tovala Perks + Benefits

Tovala Benefits Overview

At Tovala, we provide a rewarding career, competitive pay, benefits and exciting perks. Our product is all about saving people time, so we promote wellness, flexibility and taking time off to do things that are most important to you. We also provide equity to all employees so we can all think like owners.

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Mental Health Benefits
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Continuing Education stipend
Time allotted for learning

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