Product Marketing Manager

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Description
At DNSFilter we have a singular mission: to challenge the way the industry thinks about security via DNS. We support over 14,000 organizations, including Fortune 500 customers like NVIDIA, and Lenovo, and provide DNS security to more than 4 million endusers. And we are growing quickly! At the start of 2020, our software was processing 1B queries/day; as we close out 2021 we're now processing an average of 17B queries/day! In the middle of a global pandemic, our team (and product) thrived. We doubled the size of our organization, and we're looking to do it all over again in 2022.
To help realize our product vision and sustain our growth, we are looking for a Product Marketing Manager with previous experience in the cybersecurity industry. In this role you'll develop product positioning and messaging to drive demand, revenue, education, and product stickiness. This is an ideal role for someone who loves a balance of being data driven and creative, is an outstanding communicator, and has a passion for the cybersecurity industry.
You will:

  • Keep a pulse on our market and industry. You will have deep knowledge of our competitive landscape and expected market trends that may impact our business up to 2 years out
  • Work with our Product team to deeply understand our target personas - their needs, buying journey(s), pricing sensitivity, and what they value about DNSFilter
  • Develop resources to define positioning, messaging, and competitive differentiators
  • Create and manage execution of launch strategy for all major feature releases (value positioning, press, customer communication, prospect communication)
  • Enable marketing and sales to better optimize all activities related to our products - ensure prospects are receiving the right messaging and education at the right time, helping remove funnel friction


Your responsibilities:

  • Persona development & management
  • Product and feature positioning
  • Own product usage metrics as they relate to pre-sale funnel and post-sale stickiness
  • Write and maintain product documentation as it relates to competitors, purchasing, and reselling DNSFilter, working in tandem with our design and technical writing team members
  • End-to-end product related campaigns
  • Be a marketing and sales liaison to the Product team, ensuring smooth flow of information
  • Talk directly with customers to help inform strategy, create case studies, and build evangelism
  • Working cross-departmentally to set product pricing by tier, a la carte feature, etc.


You have:

  • Experience in product management and/or product marketing in the cybersecurity industry
  • Prior experience successfully launching cloud-based products with a proven ability to collaborate cross-functionally
  • High comfort level speaking directly with customers, asking probing questions, and documenting findings, as well as presenting on camera and in-person
  • Self-starter who can work with minimal supervision and thrives in a fast-paced environment where initiative is rewarded
  • Ability to work hours that mostly overlap with EST
  • Experience and comfort working remotely


We Offer:

  • A 100% work-from-home position with a company that values and fosters personal and professional growth
  • Passionate and intelligent colleagues who work hard and have a good time doing it
  • Rotating 4-Day work week
  • Flexible Vacation policy
  • Awesome company swag
  • Home office buildout allowance
  • Full medical, dental, and vision benefits for US Based Employees
  • Full short-term disability and life benefits; available long-term disability
  • In-person Annual Gatherings. Last time we all spent a week on a beach in Cabo
More Information on DNSFilter
DNSFilter operates in the Artificial Intelligence industry. The company is located in Washington, DC. DNSFilter was founded in 2015. It has 140 total employees. It offers perks and benefits such as Partners with nonprofits, Open door policy, OKR operational model, Team based strategic planning, Pair programming and 4-day work week. To see all jobs at DNSFilter, click here.
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