Product Marketing Manager
Join our mission
Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Overview
Come join our Marketing Team as a Product Marketing Manager in the Intuit ProConnect Group. Flex your B2B marketing skills at one of Intuit's most successful business units known for a clear and focused strategy to delight our accountant and professional tax customers.
As a product marketer, you will be responsible for telling the story of our products. We're looking for a forward-thinking self-starter who has experience translating customer insights into strong product positioning and marketing plans.
What you'll bring
- 3 - 5+ years of marketing experience
- Strong prioritization skills and ability to make strategic choices, specifically narrowing from a range of opportunities to highest impact near-term and long-term levers
- Strong analytical and problem-solving orientation with clear examples of using data actively to uncover customer insights and to drive experiments and recommendations.
- Tenacious about peeling the layers to understand customer behaviors and passionate about delighting customers at every touch point they have with Intuit
- Strong track record of leadership and influencing skills in a cross-functional, fast-moving environment.
- Excellent verbal, written, and interpersonal communication skills.
How you will lead
- Uncover new qualitative and quantitative customer insights to drive decisions and influence product roadmap through close collaboration with product management
- Work with appropriate channels and product teams to ensure strategy alignment and plan delivery
- Contribute to 1- and 3-year marketing plan development and execute programs in service to it
- Develop a deep understanding of market opportunity, customer segments, competitors, and offerings to develop influential case studies, product videos and customer testimonials
- Drive the creation of differentiated, insights-based messaging and claims in partnership with legal
- Drive lean testing to measure and validate opportunities to drive conversion through the funnel
- Actively analyze business data to generate insights and make informed decisions that drive business results