Description

Job Summary

Quantum Health is looking for a talented product marketing manager to help shape and drive our B2B product and go-to-market strategies. You will work with the product management and others on the marketing team to assess target audience needs, market conditions and the competitive landscape to inform business strategy and to drive our market positioning.

Experience with product positioning and articulating the clear value proposition - while linking each feature to a customer-oriented benefit in a services industry - is preferred.

As a natural collaborator and promoter, you understand how to work with peers in demand generation, product management, sales, account executives and project management teams to develop marketing plans, product marketing collateral and craft training materials to support sales and other market facing team members. You're energized by working in a fast-paced environment within a rapidly growing, category-pioneering organization. Your background in marketing is a must; your experience in the fields of healthcare, insurance or employer-sponsored benefits is a bonus.

Essential Roles and Responsibilities

% of Time Spent

Essential Tasks / Duties / Responsibilities

Market Strategy

20%
• Understand the competitive landscape; develop an understanding of the market and competitive offerings while collaborating with the competitive intelligence manager
• Collaborate with the market research manager, product management, sales and client executive teams to develop product positioning and messaging that resonate with our target buyers

Product Portfolio Development and Management

50%
• One of your primary responsibilities will be to own the marketing plan and strategy for our core product working with the product management team to determine enhancements appropriate for our buyers, and with our sales teams to determine how to best differentiate ourselves in an ever-evolving market.
• Utilize market trends, customer needs, and competitive positioning to differentiate our core product with current targeted segments and future channel opportunities.

Go to Market Execution

30%
• Work with sales enablement team to inform the development of compelling resources based on your marketing plan and strategy
• In collaboration with the product teams and other SME's, drive the success of our core product across the sales and go-to-market teams through ongoing training and development activities
• Collect and analyze sales, customer, prospect and consultant feedback to uncover trends and opportunities for further enhancements

Skills and Qualifications

• Bachelor's degree from four-year college or university required; preferred areas of study are marketing, business, communications, public health, product development or a related discipline
• At least 5 years of experience, ideally in B2B product marketing roles in the service industry
• Healthcare, insurance or employer-sponsored benefits experience strongly preferred
• Able to analyze information across the buyer journey and determine opportunities in the marketing processes to improve the volume and velocity of opportunities
• Outstanding communication skills, both verbal and written
• Strong writing and presentation building experience required
• Strong organizational skills are needed; experience in a matrixed organization is preferred
• Able to thrive in a dynamic, rapidly evolving organization
• Strategic, energetic, proactive thinker and doer who brings new ideas forward
• Able to occasionally travel and attend conferences