Product Marketing Manager

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Cloudbeds is the hospitality industry's fastest-growing technology provider for independent hotels, hostels, vacation rentals, and hotel groups. Our award-winning Cloudbeds Hospitality Platform is currently helping a growing clientele of 22,000+ properties in 157 countries to increase revenue, streamline operations, and deliver memorable guest experiences.

Behind the Cloudbeds platform is a growing team of 500+ employees distributed across 40+ countries speaking 30+ languages. From data architects to UX designers, integrations managers to payments experts, former hotel managers to former OTA executives, our team comprises the brightest minds in technology and hospitality working to solve the industry’s biggest challenges.

From the beginning, we've believed that our people are our greatest asset, so we've founded the company as #RemoteFirst, #RemoteAlways with shared core values that allows our team to thrive. This means we:

  • Hire the best people wherever they're located;
  • Emphasize the value of results over hours put in;
  • Provide flexibility in working hours and locations;
  • Foster an inclusive environment that celebrates bold thinking and diverse perspectives;
  • Offer open vacation policies, free LinkedIn Learning, and other benefits that promote well-being and professional development.

Together we're on a mission to power every property in the world and to do that, we need to find the best talent in the world. That's why we're on the search for a superstar Product Marketing Manager.

Cloudbeds is looking for a creative mind to tell the Cloudbeds’ story and the stories of our thousands of customers around the globe. Beyond a skilled storyteller, the ideal candidate must be analytical and able to formulate a strategic plan around content distribution. The candidate should have experience with public relations, working closely with demand generation to create compelling content and campaigns, and getting the right content in the hands of the right audience at the right time. This exciting role will work across all departments to elevate Cloudbeds’ brand voice. 

What You’ll Do:

  • Ability to effectively communicate hospitality technology to other marketing team members and to our target buyer in a storytelling format
  • Work closely with other marketing sub-functions to support their efforts
  • Responsible for key metrics related to product adoption, sales team effectiveness, analyst relations coverage, and partner effectiveness for your products and/or geography
  • Product Go-to-Market: Plan and execute cross-functional go-to-market activities for product launches and enhancements. Develop the company's unique position for each new product launch, creating the marketing and communications framework for the entire marketing function as the product goes live in the market.
  • Sales Enablement: Liaise with Product Management to create sales enablement collateral including sales decks, product sheets, presentations/videos, demo scripts, competitive battle cards, and objection handling kill-sheets. Partner with the Sales team (strategic sales, SDRs, sales, renewals, account managers) to create the training that teaches Sales how to sell these products. Manage the customer reference database.
  • Demand Generation: Partner with the broader marketing team and leverage external resources to produce clear, compelling, and persuasive content for generating demand and nurturing leads.
  • Positioning and messaging: create and hone the messages that will communicate our value proposition and differentiate your product(s) effectively. Ensure every customer touchpoint reinforces our brand proposition and drives more prospects from consideration to customer. 
  • Design, direct and execute strategy on product marketing initiatives, specifically positioning, messaging, go-to-market strategy, and persona definition. 
  • Understand the needs of the customer and help translate those into product features and unique selling points to drive awareness.
  • Use a highly data-driven approach for the market analysis of both customers and competition to improve the marketing strategy.

Experience & Skills:

  • Strategic thinker with 2+ years of experience in a B2B SaaS product marketing role, preferably in the Hospitality space or hospitality technology
  • Experience working in a fast-paced, dynamic organization
  • Proven knowledge in defining and executing a short and long term go-to-market strategy at a high-growth start-up
  • Outstanding communication skills - ability to work across teams and communicate marketing goals/results at a team, executive, and company level 
  • Ability to adapt to changing deadlines, emerging needs, policy changes, and the variety of nuances that can happen in product development
  • Ability to operate at a strategic level to define new market opportunities and assess product-market fit but also to work tactically to drive projects to successful completion
  • Clear thinker and communicator with excellent written and oral communication
  • Proven problem solver, able to discern the crux of an issue, and use good judgment in recommending practical solutions
  • Bachelor's Degree required, preferably in a technical discipline
  • Strong written and oral communication skills and the ability to communicate it to diverse teams, partners, and analysts
  • Organized and process-oriented with proven ability to manage multiple projects at once
  • Ability to communicate this effectively to internal and external audiences

About the Marketing Team

Cloudbeds’ global marketing is responsible for the growth of Cloudbeds through a data-driven approach. Our team is responsible for demand generation, public and analyst relations, brand and communications, content, and product marketing. Our aim is to communicate the value of Cloudbeds to global audiences. 

Our company culture supports flexible working schedules with an open Paid Time Away policy and gives all team members the opportunity to travel and work remotely with great people. If you think you have the skills and passion, we’ll give you the support and opportunity to thrive in your career. If you would like to be considered for the role, we would love to hear from you!

Company Awards to Check Out! 

  • Fastest Growing Companies | Inc. 500 (2018 & 2019) 
  • Best Places to Work | Inc Magazine (2017 & 2018)
  • Best Places to Work | HotelTechReport (2018, 2019, 2020, 2021)
  • Start-Ups to Watch | Forbes (2018)
  • Best Startup Employers | Forbes (2020)
  • Technology Fast 500 | Deloitte (2019, 2020, 2021)
  • Top 100 North America | Red Herring (2020)
  • Connect MIP Award (Technology)

Cloudbeds is proud to be an Equal Opportunity Employer that celebrates the diversity in our global team! We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Cloudbeds is committed to the full inclusion of all qualified individuals. As part of this commitment, Cloudbeds will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process or to perform essential job functions please contact our HR team by phone at 858-201-7832 or via email at [email protected].

 

To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at Cloudbeds. Staffing, recruiting agencies, and individuals being represented by an agency are not authorized to use this site or to submit applications, and any such submissions will be considered unsolicited. Cloudbeds does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to our jobs alias, Cloudbeds employees, or any other company location. Cloudbeds is not responsible for any fees related to unsolicited resumes/applications.

#LI-REMOTE #LI-MM1

More Information on Cloudbeds
Cloudbeds operates in the Hospitality industry. The company is located in San Diego, CA. Cloudbeds was founded in 2012. It has 780 total employees. It offers perks and benefits such as Partners with nonprofits, Friends outside of work, Eat lunch together, Intracompany committees, Open door policy and OKR operational model. To see all 44 open jobs at Cloudbeds, click here.
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