Product Marketing Manager
Remote, US-based
Salary range: $130k - $145k + Stock
Argyle is a fast-growing, remote-first Series B startup solving a consumer finance efficiency problem with an $11bn opportunity.
Consumer finance services hinge on income and employment data, but methods for obtaining and verifying that data are either expensive, labor-intensive, opaque, high friction, or unreliable (and, often, many of these things at once). Enter Argyle. We save financial institutions time and money by providing them with streaming, real-time access to income and employment data, so they can automate critical workflows, reduce risks, and provide consumers with exceptional experiences. And we do it all through payroll connectivity.
Since 2018, we have brought together the brightest minds in the game to build the most trusted network of consumer-permissioned connections between payroll processors and financial institutions. We’re building the universal network for income and employment data to modernize financial services in ways that improve business efficiencies and transform consumer access.
Our mission is to give consumers the means to exercise ownership over their income, employment, and identity data in order to create a more equal, efficient, and effective financial system for everybody.
If you’re looking to join a fun and ambitious group of people, apply today.
Summary of the role
The marketing team at Argyle is helping define and shape a new category of Payroll Connectivity and rightfully position Argyle as the vanguard. Reporting into the head of marketing, you will help lead the GTM and marketing strategy for our enterprise segment. You will partner with product managers to bring new products to market, and serve as an expert in every facet of the enterprise buyer journey.
Who you are
- 6+ years of experience in product marketing or growth marketing at a SaaS company; preference for fintech or mortgage technology industry experience but not a requirement.
- Demonstrated ability to collaborate effectively with cross-functional teams, including product, marketing, and sales, to drive mutual business goals.
- Exceptional written and verbal communication skills, with a talent for crafting concise and compelling narratives.
- Proficient in utilizing customer, competitive, and market intelligence to shape GTM strategies, and marketing messaging and campaigns.
- Familiarity with planning and executing digital marketing campaigns and tracking the effectiveness of those campaigns.
Scope of work
As the Product Marketing Manager for Argyle, you will lead our go-to-market and marketing strategies for enterprise buyers. You will use your knowledge of the product and target audience to create launch plans, concept and execute marketing campaigns, and develop messaging that tells the Argyle story in a way that clearly articulates differentiation and value.
- Go to Market Strategy - you partner with product and sales counterparts to bring products to market in a clear and compelling way, growing adoption within the enterprise segment.
- Messaging & Positioning - you define the key value prop messaging and support benefits appropriate for our enterprise target audience.
- Marketing Strategy - you develop and implement digital campaigns to drive awareness and lead generation.
- Sales Enablement - you are familiar with the different stages of our sales cycle and what the sales team needs to be successful at moving prospects through.
- Subject Matter Expert - you are able to serve as a market-facing subject matter expert and interface with customers and prospects at in-person and virtual events (limited travel).
- Market, Customer, Competitive Research - you understand the ins and outs of the space we operate in, our buyers, and our competitors to inform all you do.
Why Argyle?
- Great people
- Fast-growing, remote-first company
- Flexible working hours
- Stock Options
- Flexible vacation leave
- $1,000 after a month of employment to set up your home office.
- MacBook
- Annual company bonus (based on company performance)
At Argyle, we wholeheartedly embrace diversity and foster equal opportunities for all. We are dedicated to assembling a team encompassing a rich tapestry of backgrounds, perspectives, and talents. We firmly believe that the greater our inclusivity, the stronger and more vibrant our company becomes.