Product Marketing Manager
Who We Are
Addepar’s purpose is to maximize the positive impact of the world’s capital. More than 700 of the world’s leading financial services firms trust Addepar to unlock the power and possibility of informed, data driven investing and advice. These family offices, wealth managers, banks and institutions use Addepar’s purpose-built SaaS platform and associated Marketplace to deliver exceptional value to their clients in a modern, scalable and secure way.
Our clients use Addepar to manage and advise on more than $3.5 trillion in assets, and we’ve been adding more than $15 billion per week for many consecutive quarters, making us one of the fastest growing companies in fintech. Our board and investors are some of the best in the business: D1 Capital, WestCap, 8VC and Valor Equity Partners have led our last few rounds.
We’re now expanding Addepar’s business around the globe, with clients in more than 25 countries. We’re constantly doubling down on tech- and data-fueled innovation, and our product and platform roadmap is more ambitious today than ever. We place our clients at the center of everything we do, and see a virtually unlimited set of opportunities to expand our client footprint and deepen the value we can unlock by building together.
Addepar is a Forbes Fintech 50 company and an honored member of the CB Insights Fintech 250. Addepar embraces a global flexible workforce model with offices in Silicon Valley, New York City, Salt Lake City and Edinburgh, Scotland.
*Marketplace and brokerage services provided by Acervus Securities, Inc., an SEC registered broker‑dealer and member FINRA / SIPC.
The Role
We are currently seeking a Product Marketing Manager to join our Product Marketing team! Our team is passionate about building go-to-market programs and strategies in an exciting, growing market. You’ll develop a keen understanding of our clients, our industry and use this knowledge to prioritize and drive the correct go-to-market efforts. In addition, you will craft the messaging and positioning to accelerate further our growth and design marketing tactics that drive demand and enable customer-facing teams.
Do you enjoy the ability to work and build your career in an exciting, fast-growing environment? If so, you’ll fit in with our open and inclusive culture that is disrupting the wealth management and financial services industry.
What You’ll Do
- Identify industry, market, and customer needs and opportunities, ensuring a clear and differentiated position for Addepar’s platform. In addition, you will Communicate the value proposition of Addepar’s solutions, integrations and services offerings to customer facing teams
- Work with our Product and Partnerships teams to build out our strategy, messaging and go-to-market plans for our range of standalone and integrated solutions. You will also work with our Sales team to develop best practices and playbooks for our target segments, including enterprise organizations, private banks and Registered Investment Advisors.
- Ensure content (e.g. case studies, sales enablement materials, product videos, web copy, competitive differentiation, white papers) communicates the unique capabilities of our platform in customer language. You will provide support for department-wide marketing initiatives while also assisting members of customer facing teams with calls to prospects and existing customers
- Become an expert on our product and services and find creative ways to help expand and grow our revenue within our existing customers!
Who You Are
- Bachelors in business, marketing, or related industry experience
- You have at least 4 years of experience in a role at a SaaS-based software company in a product marketing and/or product management role
- Ideal candidate has 3+ years of GTM planning and execution experience working cross-functionally with sales, professional services, and customer-facing teams in financial services or wealth management
- You have a proven track record of positioning SaaS products effectively to different external and internal audiences.
- You can surface, analyze, and present data related to team and department efforts.
- Experience assessing strengths/weaknesses of competitors and comparing/contrasting partner ecosystem members.
- Experience with Business Intelligence, Marketing Operations and CRM tools such as Looker, Showpad, Marketo and Salesforce.
- You have superb written and verbal communication skills and can be flexible while working in a fast-paced environment.
Our Values
- Act Like an Owner - Think and operate with intention, purpose and care. Own outcomes.
- Build Together - Collaborate to unlock the best solutions. Deliver lasting value.
- Champion Our Clients - Exceed client expectations. Our clients’ success is our success.
- Drive Innovation - Be bold and unconstrained in problem solving. Transform the industry.
- Embrace Learning - Engage our community to broaden our perspective. Bring a growth mindset.
In addition to our core values, Addepar is proud to be an equal opportunity employer. We seek to bring together diverse ideas, experiences, skill sets, perspectives, backgrounds and identities to drive innovative solutions. We commit to promoting a welcoming environment where inclusion and belonging are held as a shared responsibility.
To ensure the health and safety of all Addepeeps and our prospective candidates, we have instituted a virtual interview and onboarding experience.
Unfortunately, at this time we cannot accept Colorado applicants.