Product Marketing Manager at Advarra (Madison, WI)

| Madison, WI
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Advarra provides integrated solutions that safeguard trial participants, empower clinical sites, ensure compliance, and optimize research performance. Connecting the clinical research ecosystem, Advarra delivers solutions through a site-centric approach that unifies and accelerates the drug development lifecycle, making clinical trials safer, smarter, and faster.

General Summary:The Product Marketing Manager will manage Advarra product marketing initiatives to grow revenue in accordance with corporate goals. The role is responsible for developing strategic marketing campaigns, supporting sales enablement goals, and bringing new product innovations to market. The successful candidate will also collaborate with cross-functional teams to create engaging content that establishes Advarra as an industry thought leader.

Principal Duties & Responsibilities

  • Manage product marketing programs and campaigns for Advarra technology solutions and other Advarra service lines, and measure their effectiveness
  • Create content (e.g. sales enablement documentation, case studies, press releases, website copy, blog posts, etc.) that clearly articulates how our products and services benefit customers in key focus areas such as academic medical centers, cancer centers, health systems, and related organizations
  • Develop digital assets, advertisements, literature, and other marketing materials to support the sales cycle, from lead nurturing through customer acquisition
  • Increase brand awareness for our solutions, drive traffic to the Advarra website, and help convert qualified visitors into customers
  • Work closely with product management team to influence product roadmap and release schedule based on market research and analysis, product strategies, content for product releases, and customer success
  • Partner with sales team to develop comprehensive marketing materials that align with decider and influencer buyer personas' interests and needs throughout the buyer's journey
  • Manage and update product content on our website
  • Identify and seek out new channels to reach our target audiences and determine appropriate messaging strategy
  • Develop and optimize lead nurturing email campaigns to consistently generate new, high-quality sales leads and move through the sales funnel
  • Define and attain key performance metrics aligned with corporate objectives and marketing best practices
  • Collaborate with internal marketing team to help with product strategy at industry conferences and feature SMEs in Advarra-sponsored events
  • Contribute to creation and maintenance of scalable processes that ensure best practices in campaign and lead management

Job Requirement


  • BS in Marketing Communications, Journalism, Public Relations, or Business OR equivalent work experience


  • 3+ years of product marketing experience required
  • 3+ years of content creation for print and web required
  • 3+ years of experience with marketing experience in a B2B industry preferred
  • Previous experience with brand management is required
  • Previous experience within the clinical research or software industry preferred
  • Experience with WordPress or other Content Management Systems preferred
  • Experience with marketing automation (i.e. Marketo) and CRM (i.e. Salesforce) systems preferred


  • An interest in understanding the industry and our business' mission required
  • Demonstrated experience in using inbound and outbound marketing strategies to optimize customer leads and retention
  • Ability to work collaboratively with cross-functional teams
  • Strong organizational skills to work independently and manage projects with many moving parts and deadlines
  • Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content
  • Demonstrated communication skills, including listening, writing, and speaking. Mastery of writing style guideline (e.g. AP Style Guide) and business communications preferred
  • Demonstrated ability to understand an audience/industry and provide thought leadership
  • Excellent independent and team collaboration skills
  • Proficiency with MS Office (Word, Excel, PowerPoint) required
  • Experience with Adobe Creative Cloud is preferred

Physical and Mental Requirements:

  • Sit or stand for extended periods of time at stationary workstation
  • Regularly carry, raise, and lower objects of up to 10 Lbs.
  • Learn and comprehend basic instructions
  • Focus and attention to tasks and responsibilities
  • Verbal communication; listening and understanding, responding and speaking


EEO StatementAdvarra provides equal employment opportunity to all individuals regardless of their race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran, marital, or domestic partner status, citizenship, genetic information or any other status or characteristic covered by federal, state or local law. Further, the company takes affirmative action to ensure that applicants are employed and employees are treated during employment without regard to any of these characteristics. Discrimination of any type will not be tolerated.


Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
More Information on Advarra
Advarra operates in the Healthtech industry. The company is located in Columbia, MD, Malvern, PA, Durham, NC, Cincinnati, OH, Indianapolis, IN, Madison, WI and Austin, TX. Advarra was founded in 1983. It has 852 total employees. To see all 15 open jobs at Advarra, click here.
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