Product Marketing Manager
About Chief:
Chief’s mission is to build the most powerful network focused on connecting and supporting women leaders. Our members are VP and C-level executives across every industry who are leading their companies today and building a more equitable tomorrow. Chief was recently recognized as one of Fast Company's Most Innovative Companies of 2021, and you can read more about us in Forbes or watch us on the Today Show.
Launched in early 2019, Chief is a Series A stage start-up backed by General Catalyst, Inspired Capital, Primary Ventures, and other top-tier investors. We’re headquartered in New York City, with membership open in Los Angeles, Chicago, San Francisco, Boston, Washington, DC, and Miami. Our flagship locations are in NYC, LA, and Chicago.
About the Role:
Chief is seeking an experienced Product Marketing Manager. In this role, You must have a solid vision for how to bring products to market, be at ease in a fast moving and ambiguous environment, and showcase excellent problem solving and communication skills. You will use your market knowledge and analytical mindset to shape the product roadmap, build national and global go to market strategies, and organize launches. You will collaborate with our Product, Sales, and Marketing teams in all aspects of strategy, messaging, positioning, storytelling, go-to-market execution, and analysis.
Responsibilities:
- Own the successful launches and ongoing promotion of new products and features across the Chief product portfolio
- Develop product positioning and messaging for products and features, considering value proposition, audience needs, market landscape, and other factors
- Develop and execute go-to-market strategies and integrated marketing moments, collaborating closely with Product, Membership Sales, Marketing, and other cross-functional teams
- Build deep product & member knowledge leveraging both quantitative and qualitative insights to inform go-to-market strategies
- Manage complex projects independently, develop processes to achieve scale, and drive alignment with stakeholders
- Tackle complex, ambiguous problems with a strategic mindset and create thoughtful recommendations and action plans
- Develop ongoing product education plan for owned products and features
What We're Looking For:
- Experience driving adoption of new products / services, understanding the key KPIs and measurement approaches
- Experience with consumer marketing campaigns, managing the briefing process and strong creative judgement
- Extensive go to market strategy & planning experience with a strong track record in launching products & driving global adoption
- Ability to quickly connect product features and benefits with user needs and translate into value props and high-quality deliverables
- Strategic mindset with strong analytical skills to bring complex and nuanced concepts into simple actionable tasks
- Proven track record in building collaborative partnerships across multi-disciplinary teams, including product management, design, insights, sales, and brand marketing
- Excellent communication skills, both written and spoken, with the ability to influence and communicate cross-functionally and at all levels of the organization
- Highly organized self-starter, with experience of working on multiple projects simultaneously in a fast-paced multifaceted environment
- Must be authorized to work in the United States
Why You'll Want to Work Here:
- Competitive salary and equity
- Unlimited vacation policy
- Full medical, dental, and vision packages, 401(k)
- Experience as an early member of a startup team with exciting early traction
- Opportunity to work for a startup focused on driving real change for women in business
- Opportunity to create and attend inspiring experiences and events with leaders of the industry
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