SparkCognition catalyzes sustainable growth for our clients throughout the world with proven artificial intelligence (AI) systems, award-winning machine learning technology, and a multinational team of AI thought leaders. Our clients are trusted with advancing lives, infrastructure, sustainability, and financial systems across the globe. They partner with SparkCognition to understand their industry's most pressing challenges, analyze complex data, empower decision-making, and transform human and industrial productivity with scalable AI solutions to solve the problems that matter most.
As a Senior Product Marketing Manager, you will be instrumental in defining and executing the go-to-market strategy for our AI solution portfolio, and underlying tech stack comprised of machine learning, Computer Vision, and Natural Language Processing (NLP) technologies. You will execute in a broad capacity across product marketing functions, including (but not limited to): product strategy, segmentation, positioning, sales enablement, and content strategy. We're also looking for critical thinkers and assertive problem solvers who are comfortable communicating cross-functionally, including interactions with Executive Leadership. Someone with a strong analytical acumen who is willing to track projects from start to finish, with a keen eye for detail, and a willingness to do whatever it takes to meet aggressive deadlines.
This role focuses on maximizing near-term opportunities, while also building strategic, long-term programs to increase demand for our products. Operating in a highly cross-functional and entrepreneurial environment, this role could make an immediate, significant impact on the business. Put your ideas into action and see results!
Join us and start:

• Owning and developing customer personas, product positioning, messaging, and proof points for SparkCognition's solution portfolio and core AI technologies
• Investigating, quantifying, and qualifying emerging market trends and opportunities, delivering strategic guidance to the organization
• Develop and implement go-to-market strategy and activities for direct and indirect channels
• Delivering product enablement training to global sales, sales development, and marketing teams
• Supporting sales teams with enablement tools and assets, applying strategic targeting criteria to help qualify and advance opportunities
• Coordinating content development and strategy including writing white papers, industry articles, updating collateral, creating demos, etc.
• Consulting with demand generation team on campaigns, tactics, messages used to generate new leads and analyzes activity and sales metrics
• Evangelizing products to customers through demos and trade shows
• Collecting customer anecdotes and feedback to inform messaging, tactics, product roadmap
• Establishing relationships with industry analysts and generates influence
• Performing competitive research to develop and update intelligence on similar products in market space

You'll have:

• 3+ years of product marketing experience for software products (Experience in the B2B tech space; SaaS is preferred)
• A demonstrated understanding of data science, advanced analytics, and related fields
• Demonstrated ability to lead VOC activities with current and prospective clients.
• Demonstrated track record gathering customer requirements, developing product strategy, roadmaps and MRD.
• The ability to work in a dynamic, fast-paced environment as a team player with stakeholders in product, sales, demand gen marketing, corporate communications, video production, design, and customer success
• A background or domain expertise in oil & gas, renewables energy, manufacturing, cybersecurity, and/or defense industries is a plus

SparkCognition is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. SparkCognition prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.