Product Marketing Manager
Who We Are:
At Calm, we have a simple, albeit BIG mission: to make the world a happier and healthier place. Through our website, blog, and app—filled with meditations, sleep stories, music, movement, and more—we’re redefining what mental care looks like in 2021 and beyond. With over 100 million users worldwide, 100,000 new users daily, and our growing partnerships with major companies, we’re having a positive effect on more and more people each and every day. And while the heart of Calm is digital, we are growing and expanding offline with a variety of products and services to help deliver on our mission of health and happiness, the world over.
What We Do:
Calm’s marketing team is working to lead the conversation around mental health and mindfulness. We’re curious about our consumers, their challenges, and how Calm can be a true tool for change. We are a highly cross-functional and collaborative team, developing work that sparks a cultural dialog, expands what Calm is in the minds of consumers, and makes meaningful connections to the brand across the globe.
What You’ll Do:
This role will be largely responsible for leading the marketing programs around some of Calm’s most exciting product and content offerings, including developing strategy, market research, positioning, and spearheading asset creation, while collaborating with key internal partners to measure the success of these initiatives. In addition, this person will be leading product-related co-marketing partnerships with some of Calm’s closest external partners.
This will be a highly cross-functional role — working alongside Marketing, Content, Product, Lifecycle and our Consumer Insights team to build impactful programs that are deeply rooted in consumer insights and designed to drive meaningful business outcomes. The right candidate will have the ability to oversee multiple programs at a given time, be highly cross-functional and have the ability to toggle between right brain and left brain skills (technical literacy combined with a knack for briefing and evaluating creative).
- Own and execute world-class marketing strategies for new product features and priority launches
- Lead go-to-market positioning around Calm’s product and content offerings to drive business results
- Lead and execute product-related co-marketing partnerships with key partners like Google, Apple, Optus and others
- Collaborate with Consumer Insights & UX Research teams to deepen Calm’s understanding of our members and the competitive landscape we’re operating in
- Work collaboratively with cross-functional partners across Marketing, Product, Growth, Lifecycle, Content and Consumer Insights as well as external agency partners to deliver results and share learnings
Who You Are
- 5+ years related experience and education
- In-depth knowledge of paid digital and social media marketing, including building channel strategies
- Understanding of product analytics and has comfort level with reporting tools like Amplitude
- Technical literacy
- Obsessed with understanding the end-to-end user journey
- Able to think big picture as well as understand full-funnel data sets
Nice-to-Haves:
- Experience with D2C subscription brands a plus
We believe that mental health is health, and every person should be considered in the discussion. That’s why we’re proud to be an equal opportunity workplace, committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law.
Calm is deeply committed to diversity, equity and inclusion, both in our hiring practices and in our experiences as a Calm employee. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work, and experience a culture that is free of harassment, racism, and discrimination.
Calm is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. Please inform Calm’s Recruiting team if you need any assistance completing any forms or to otherwise participate in the application process.
