Product Marketing Manager

| Hybrid
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Welcome to MFour!
Our Story: Founded in 2011, MFour is a fast-growing data and analytics technology company "democratizing" consumer insights for businesses without massive data science budgets. Named a 2023, "top 26 L.A. tech companies to watch," by Built In, we've created a SaaS ecosystem, giving businesses access to united shopper behavior and opinion data that uncovers the whos, whats, whys, whens and wheres behind consumers in ways never before possible.
Our Product: Using the nation's most downloaded, highest-rated, and only Apple-approved app & web data collection and survey app (Surveys On The Go), MFour has united market research and data science on our platform, Studio. Studio is the only place for real-time app, web, and foot traffic united with validated consumer surveys for unprecedented insights to help capture the modern consumer's attention.
Our Goal: To eliminate the unknown (data blind spots) within market research in a way that recognizes a consumer's right to privacy - so marketers can make better decisions about new and existing products, advertising choices and competitive positioning. MFour is trusted by hundreds of leading brands, including Google, Microsoft, Samsung, Walmart, Disney, Spotify, and Lowes.
Our Core Values: Simplicity, Humility, Quality, Consistency, and Innovation.
JOB DESCRIPTION:
We are seeking a dynamic and experienced Product Marketing Manager to join our team and drive the success of our innovative data visualization platform, MFour Studio. As a Product Marketing Manager, you will be responsible for developing and executing the go-to-market strategy for our platform, empowering businesses to gain valuable insights through the MFour Studio.
RESPONSIBILITIES:

  • Develop a deep understanding of the Studio, its features, and its value proposition.
  • Conduct market research and competitive analysis to identify target audiences, market trends, and customer needs.
  • Collaborate with cross-functional teams, including product management, engineering, sales, and customer success, to define the product positioning, messaging, and supporting documentation.
  • Create compelling marketing collateral, including product documentation, sales enablement materials, and customer-facing presentations.
  • Drive product launches and go-to-market plans to ensure successful adoption and market penetration.
  • Enable the sales team with effective training, product knowledge, and sales tools to drive revenue growth.
  • Analyze market feedback and customer insights to provide input for product enhancements and roadmap development.
  • Collaborate with marketing teams to execute marketing campaigns, demand generation activities, and thought leadership initiatives.


REQUIREMENTS:

  • Proven experience in Product Marketing, preferably in the technology or data industry.
  • Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
  • Excellent written and verbal communication skills, with the ability to craft compelling messaging for different audiences.
  • Demonstrated ability to drive product launches and go-to-market plans successfully.
  • Strategic mindset with a strong understanding of market dynamics and customer needs.
  • Ability to collaborate effectively with cross-functional teams and stakeholders.
  • Self-motivated, proactive, and detail-oriented, with excellent project management skills.
  • Familiarity with data insights platforms and the ability to understand and present complex technical concepts to non-technical audiences.


OUR BENEFITS

  • Competitive salary package
  • Health benefits & 401(k)
    • Top-tier health benefits including; medical, dental, vision, LTD, and life insurance
    • Company matching 401(k)
  • Work-life balance
    • Unlimited PTO
    • Flexible hybrid schedule (WFH 2 days/week)
  • Additional benefits
    • Fully equipped gym on-site
    • Mental health benefits
    • Open space concept & team focused atmosphere
    • Company-wide celebrations
    • In-office snacks and beverages
    • Team bonding events and happy hours


CHECK US OUT: https://www.youtube.com/watch?v=cabweOxGias&t=1s
OUR APP : https://surveysonthego.com/

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